Freelance UX Consultant – UX Product Lead | Founding Designer at Re

Led end-to-end product UX for a next-generation social media platform, including product strategy, user flows, wireframes, prototyping, and a design system. Managed and collaborated with the development team to drive execution from concept to launch. Conducted user research and usability testing with participants at Stanford University to validate user behavior and improve engagement experiences. Focused on core platform experiences for community interaction, content discovery, and creator engagement, and is leading the final launch phase.

Senior UX Designer – UX Product Lead at Victoria's Secret

Owned UX strategy and vision for an enterprise POS product area (1,000+ stores, 50K+ daily transactions), covering big-picture workflows and aligning business priorities with user needs. Led 10+ UX initiatives from concept to delivery, producing UX assets such as flows, wireframes, usage scenarios, journeys, and mockups. Led and partnered across cross-functional teams including C-level stakeholders, engineering, product, and delivery using an iterative lean UX approach. Conducted comprehensive research (50+ participants), heuristic evaluations, usability testing, and analytics to identify friction and drive improvements. Mentored and led 12+ UX designers with design reviews, critiques, onboarding, and UX capability building.

Product Designer at Spheron Network

Owned UX for decentralized B2B SaaS dashboards across enterprise platforms serving 10K+ developers. Partnered with PMs and engineers in a product-squad model to iterate on interaction patterns and evolve designs based on continuous feedback. Built enterprise design systems that reduced development cycles by 45% with pixel-perfect consistency across platforms. Conducted user research, heuristic evaluations, usability testing, and used behavioral analytics for data-driven decisions. Supported adoption growth (25%) through RESTful API integrations and used Git version control. Led a team of 6+ designers and embedded UX governance and design critique rituals into delivery teams.

Product Designer at DeModyfi

Designed high-stakes DeFi transaction experiences across 12+ blockchain ecosystems. Created secure, responsive transaction interfaces, wireframes, user flows, and Figma prototypes, contributing to a 35% increase in transaction completion and a 28% reduction in drop-off. Built component libraries and design systems to ensure full compliance and collaborated with front-end developers for pixel-perfect Agile implementation. Designed responsive experiences supporting multi-chain Web3 use cases while maintaining consistency across ecosystems.

UX Designer & Front-end Developer at My Yoga Teacher

Scaled a cross-platform wellness platform to 10K+ daily active users. Designed responsive UX journeys and developed front-end using HTML, CSS, and ReactJS across iOS/Android/web, achieving 32% session completion and 27% conversions based on user research. Conducted user research (50+ participants) and usability testing to inform data-driven design decisions. Mentored junior designers/developers and established scalable design systems and Agile workflows adopted across the platform.

UX Designer at Microexcel Inc

Redesigned enterprise application workflows, achieving 18–30% efficiency gains across 5+ core user journeys. Owned end-to-end UX delivery for 10+ projects and consistently exceeded engagement targets.

Owned 10+ projects end-to-end from concept through post-launch optimization. Designed an interactive learning platform with assessment tools for Eupheus Learning, increasing engagement by 30% and improving learning outcomes.

Associate Web Developer at TBC World Group

Built and shipped 20+ software projects across the software development lifecycle (build, test, deployment, automation). Enhanced usability through user-focused front-end implementation and feature delivery.