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Hi, I’m Kreshna Pandhu, a digital marketing professional with a Master of Management in Digital Marketing from the Singapore University of Social Sciences (SUSS). I’ve built a track record of driving growth across organic, content, and multi-channel campaigns for eCommerce brands. I specialize in technical SEO, content strategy, and Generative Engine Optimisation (GEO) to ensure brands stay visible not just in traditional search, but in AI-powered discovery and LLM-generated responses. I’m a systems-oriented leader who builds scalable processes, coaches high-performing content teams, and ties digital activity to commercial outcomes. I’ve led teams, implemented topic clusters and high-intent landing pages, and achieved measurable gains such as YoY increases in organic sessions and revenue, while embedding SEO improvements into engineering workflows. I’ve managed end-to-end digital marketing from strategy to execution across product pages, websites, social, and email, with a strong emphasis on data-informed decision making.…Hi, I’m Kreshna Pandhu, a digital marketing professional with a Master of Management in Digital Marketing from the Singapore University of Social Sciences (SUSS). I’ve built a track record of driving growth across organic, content, and multi-channel campaigns for eCommerce brands. I specialize in technical SEO, content strategy, and Generative Engine Optimisation (GEO) to ensure brands stay visible not just in traditional search, but in AI-powered discovery and LLM-generated responses. I’m a systems-oriented leader who builds scalable processes, coaches high-performing content teams, and ties digital activity to commercial outcomes. I’ve led teams, implemented topic clusters and high-intent landing pages, and achieved measurable gains such as YoY increases in organic sessions and revenue, while embedding SEO improvements into engineering workflows. I’ve managed end-to-end digital marketing from strategy to execution across product pages, websites, social, and email, with a strong emphasis on data-informed decision making.

KRESHNA PANDHU

Digital Marketer, SEO Expert, Marketing Strategist, +2

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Hi, I’m Kreshna Pandhu, a digital marketing professional with a Master of Management in Digital Marketing from the Singapore University of Social Sciences (SUSS). I’ve built a track record of driving growth across organic, content, and multi-channel campaigns for eCommerce brands. I specialize in technical SEO, content strategy, and Generative Engine Optimisation (GEO) to ensure brands stay visible not just in traditional search, but in AI-powered discovery and LLM-generated responses. I’m a systems-oriented leader who builds scalable processes, coaches high-performing content teams, and ties digital activity to commercial outcomes. I’ve led teams, implemented topic clusters and high-intent landing pages, and achieved measurable gains such as YoY increases in organic sessions and revenue, while embedding SEO improvements into engineering workflows. I’ve managed end-to-end digital marketing from strategy to execution across product pages, websites, social, and email, with a strong emphasis on data-informed decision making.…Hi, I’m Kreshna Pandhu, a digital marketing professional with a Master of Management in Digital Marketing from the Singapore University of Social Sciences (SUSS). I’ve built a track record of driving growth across organic, content, and multi-channel campaigns for eCommerce brands. I specialize in technical SEO, content strategy, and Generative Engine Optimisation (GEO) to ensure brands stay visible not just in traditional search, but in AI-powered discovery and LLM-generated responses. I’m a systems-oriented leader who builds scalable processes, coaches high-performing content teams, and ties digital activity to commercial outcomes. I’ve led teams, implemented topic clusters and high-intent landing pages, and achieved measurable gains such as YoY increases in organic sessions and revenue, while embedding SEO improvements into engineering workflows. I’ve managed end-to-end digital marketing from strategy to execution across product pages, websites, social, and email, with a strong emphasis on data-informed decision making.

Available to hire

Hi, I’m Kreshna Pandhu, a digital marketing professional with a Master of Management in Digital Marketing from the Singapore University of Social Sciences (SUSS). I’ve built a track record of driving growth across organic, content, and multi-channel campaigns for eCommerce brands. I specialize in technical SEO, content strategy, and Generative Engine Optimisation (GEO) to ensure brands stay visible not just in traditional search, but in AI-powered discovery and LLM-generated responses.

I’m a systems-oriented leader who builds scalable processes, coaches high-performing content teams, and ties digital activity to commercial outcomes. I’ve led teams, implemented topic clusters and high-intent landing pages, and achieved measurable gains such as YoY increases in organic sessions and revenue, while embedding SEO improvements into engineering workflows. I’ve managed end-to-end digital marketing from strategy to execution across product pages, websites, social, and email, with a strong emphasis on data-informed decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Advanced

Work Experience

SEO & Copywriting Supervisor at Equinox Technology

December 1, 2025 - Present

Lead end-to-end SEO and copywriting strategy, improving product page discoverability and conversion through site architecture optimisation, internal linking, and technical SEO; write and rigorously A/B test metadata and on-page copy to lift click-through rates and improve conversion performance across key commercial pages. Architect content pillar strategies and editorial calendars to build topical authority and align with commercial objectives. Partner with designers and engineers to embed SEO best practices into page templates and builds, ensuring optimisation is baked into the product development process. Drive data-informed decisions using Ahrefs, SEMrush, GA4, and Google Search Console; experiment with Generative Engine Optimisation (GEO) techniques to improve brand surface area in AI-powered search and LLM-generated responses. Mentor junior writers with clear, repeatable frameworks that maintain content quality and conversion focus at scale.

Digital Marketing Manager at KARPENTER

January 1, 2024 - November 1, 2025

Owned full-funnel digital marketing strategy to strengthen brand presence and drive customer acquisition across domestic and international markets for a design-driven furniture brand. Directed content strategy and production across website, social media, and email—ensuring cohesive brand storytelling, improved audience engagement, and stronger SEO performance. Planned and executed integrated digital campaigns with creative and sales teams to support product launches, seasonal initiatives, and international market entry. Leveraged GA4 and social analytics to monitor performance, optimise targeting and creative, and improve ROI across all paid and organic channels. Managed website content and product pages for accuracy, freshness, and alignment with evolving marketing priorities.

Barista (Part-Time) at Starbucks

January 1, 2022 - August 1, 2023

Delivered consistently high-quality customer experiences in a high-volume environment, maintaining accuracy and service standards during peak periods. Trained new team members on drink preparation, service routines, and customer experience expectations—building early leadership and coaching skills.