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Growth architect with proven track record in attaining strategic alignment across business functions, executing in cross-functional verticals, and enabling scalable strategies to enterprise and partner ecosystems. With experience at both consultancies and start-ups, I bring strong expertise in sales, client relations, GTM strategy, and AI-driven executional plans. I specialize in building operational efficiencies to increase velocity, and communication cadences that drive partner-led customer onboarding and adoption of digital marketing and growth tactics. Known for conveying clarity in navigating complexities, I create high-impact initiatives, data-backed insights, and enablement frameworks designed to drive adoption, cultivate community and culture, and fuel organizational transformation.…Growth architect with proven track record in attaining strategic alignment across business functions, executing in cross-functional verticals, and enabling scalable strategies to enterprise and partner ecosystems. With experience at both consultancies and start-ups, I bring strong expertise in sales, client relations, GTM strategy, and AI-driven executional plans. I specialize in building operational efficiencies to increase velocity, and communication cadences that drive partner-led customer onboarding and adoption of digital marketing and growth tactics. Known for conveying clarity in navigating complexities, I create high-impact initiatives, data-backed insights, and enablement frameworks designed to drive adoption, cultivate community and culture, and fuel organizational transformation.

Kristina T. Renaud W.

AI Strategy Consultant, Brand Strategist, Growth Marketer, +1

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Growth architect with proven track record in attaining strategic alignment across business functions, executing in cross-functional verticals, and enabling scalable strategies to enterprise and partner ecosystems. With experience at both consultancies and start-ups, I bring strong expertise in sales, client relations, GTM strategy, and AI-driven executional plans. I specialize in building operational efficiencies to increase velocity, and communication cadences that drive partner-led customer onboarding and adoption of digital marketing and growth tactics. Known for conveying clarity in navigating complexities, I create high-impact initiatives, data-backed insights, and enablement frameworks designed to drive adoption, cultivate community and culture, and fuel organizational transformation.…Growth architect with proven track record in attaining strategic alignment across business functions, executing in cross-functional verticals, and enabling scalable strategies to enterprise and partner ecosystems. With experience at both consultancies and start-ups, I bring strong expertise in sales, client relations, GTM strategy, and AI-driven executional plans. I specialize in building operational efficiencies to increase velocity, and communication cadences that drive partner-led customer onboarding and adoption of digital marketing and growth tactics. Known for conveying clarity in navigating complexities, I create high-impact initiatives, data-backed insights, and enablement frameworks designed to drive adoption, cultivate community and culture, and fuel organizational transformation.

Available to hire

Growth architect with proven track record in attaining strategic alignment across business functions, executing in cross-functional
verticals, and enabling scalable strategies to enterprise and partner ecosystems. With experience at both consultancies and start-ups, I
bring strong expertise in sales, client relations, GTM strategy, and AI-driven executional plans. I specialize in building operational
efficiencies to increase velocity, and communication cadences that drive partner-led customer onboarding and adoption of digital marketing and growth tactics. Known for
conveying clarity in navigating complexities, I create high-impact initiatives, data-backed insights, and enablement frameworks
designed to drive adoption, cultivate community and culture, and fuel organizational transformation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Account Director at Havas Formula

January 1, 2026 - April 30, 2026

Led integrated communications and media relations strategies for a global consumer brand across multiple disciplines. Drove end-to-end ownership of partnership while managing multiple client stakeholders and their achievement of business goals. Managed full operations including project management, resource planning, and financial forecasting, partnering cross-functionally to deliver outcomes.

Account Management at Interpublic Group

May 1, 2025 - January 31, 2026

Cultivated c-level executive relationships by advising on strategies for high-impact initiatives and aligning with long-term vision. Translated strategy into execution, aligning deliverables with estimates, billing cycles, and resource tracking to support campaign profitability and retention while optimizing budgets. Exceeded campaign performance by 386% in media attention. Partnered with cross-functional teams (creative, legal, media, finance) to orchestrate integrated AI-driven campaigns, leveraging analytics and quantitative research to deliver measurable transformation solutions.

Head of Growth, Strategic Advisor at JellyJelly (Founded by Iqram Magdon Ismail)

January 1, 2024 - Present

Spearheaded product-level adoption of initiatives across a partner ecosystem to drive B2B sales with enterprise partners. Provided executive guidance across GTM, partnerships, and enterprise sales, supporting seed raising, investor narratives, growth roadmaps, and pipeline management/distribution channels. Drove 600% product adoption with 98% retention in the first 3 months by aligning product, engineering, and enablement teams. Built and optimized the sales funnel, improving conversion rates and accelerating new business acquisition, exceeding quota by 240%. Led initiatives across founding teams, fostering a high-growth culture focused on rapid iteration to optimize KPIs.

Account Executive at Saatchi & Saatchi

February 1, 2022 - January 31, 2024

Managed a portfolio of Fortune 500 clients, building trusted relationships with executive stakeholders to strengthen repeat business. Executed and led full-funnel 360 campaigns (250M+ budgets) across diverse lines of business to drive go-to-market growth. Optimized client budgets using API-driven analysis to improve operational efficiencies by 20%. Served as a trusted advisor to executive leadership on budget allocations and new initiatives. Collaborated with cross-functional teams (legal, technology, product) to support seamless AI enablement strategies. Delivered data-driven ROI strategies through strong presentations and actionable insights focused on product awareness and adoption.

Account Executive, CRM at The RealReal

May 1, 2020 - June 30, 2021

Managed prospect clients through Salesforce CRM to drive supply and exceed quota (220%) across e-commerce products. Coordinated cross-functionally with internal teams and onboarded new hires by leading training protocols and procedures as a team lead.

Education

Bachelor of Science in Business; Bachelor of Arts in Spanish; Minor in Finance at Roger Williams University | Gabelli School of Business (AACSB Accredited)

January 11, 2030 - July 18, 2026