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Strategically minded campaign and integrated marketing professional with 5+ years of experience delivering end-to-end, multi-channel campaigns across brand, content and lifecycle marketing in fast-paced B2B tech and SaaS environments. Proven track record turning strategy into execution across email, social, video, PPC, PR and events, with a 45% email open rate, 59% MQL growth, and a 30% increase in website traffic. Passionate about A/B testing, performance analytics, and cross-functional collaboration, with a confident hands-on approach to AI tools in marketing.…Strategically minded campaign and integrated marketing professional with 5+ years of experience delivering end-to-end, multi-channel campaigns across brand, content and lifecycle marketing in fast-paced B2B tech and SaaS environments. Proven track record turning strategy into execution across email, social, video, PPC, PR and events, with a 45% email open rate, 59% MQL growth, and a 30% increase in website traffic. Passionate about A/B testing, performance analytics, and cross-functional collaboration, with a confident hands-on approach to AI tools in marketing.

Kris Oleinichenko

Marketing Automation Specialist, Digital Marketer, Performance Marketer, +4

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Strategically minded campaign and integrated marketing professional with 5+ years of experience delivering end-to-end, multi-channel campaigns across brand, content and lifecycle marketing in fast-paced B2B tech and SaaS environments. Proven track record turning strategy into execution across email, social, video, PPC, PR and events, with a 45% email open rate, 59% MQL growth, and a 30% increase in website traffic. Passionate about A/B testing, performance analytics, and cross-functional collaboration, with a confident hands-on approach to AI tools in marketing.…Strategically minded campaign and integrated marketing professional with 5+ years of experience delivering end-to-end, multi-channel campaigns across brand, content and lifecycle marketing in fast-paced B2B tech and SaaS environments. Proven track record turning strategy into execution across email, social, video, PPC, PR and events, with a 45% email open rate, 59% MQL growth, and a 30% increase in website traffic. Passionate about A/B testing, performance analytics, and cross-functional collaboration, with a confident hands-on approach to AI tools in marketing.

Available to hire

Strategically minded campaign and integrated marketing professional with 5+ years of experience delivering end-to-end, multi-channel campaigns across brand, content and lifecycle marketing in fast-paced B2B tech and SaaS environments. Proven track record turning strategy into execution across email, social, video, PPC, PR and events, with a 45% email open rate, 59% MQL growth, and a 30% increase in website traffic. Passionate about A/B testing, performance analytics, and cross-functional collaboration, with a confident hands-on approach to AI tools in marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Partner Marketing Executive at Autotrader

September 1, 2024 - Present

Managed end-to-end delivery of integrated, multi-channel campaigns (webinar, email, video, podcast, social, blog) for an audience of 14,000. Briefed and managed the internal Creative Studio and external partners (retailers, manufacturers, lenders) to ensure on-time delivery and alignment with campaign objectives. Translated complex industry and product information into clear communications for diverse external audiences, adapting format per channel and achieving an average 45% email open rate. Led the end-to-end launch of a monthly video podcast series, managing budget, stakeholder briefing, production oversight and delivering a 68% conversion rate within six months. Produced regular performance reports for C-level stakeholders translating CTR, engagement and sentiment data into actionable recommendations for channel strategy, content priorities and investment decisions. Owned end-to-end customer webinar delivery; delivered 29 webinars in 2025 with average 450 registrations and a 77% s

B2B Marketing Executive at RISK Exchange

October 1, 2023 - September 30, 2024

Delivered integrated B2B marketing and communications campaigns in the cybersecurity sector. Translated complex technical subject matter into compelling, audience-appropriate messaging across email, socials, PR, PPC and events, increasing MQLs by 59% in one year. Owned end-to-end delivery of GISEC 2023 and Infosecurity Europe 2024 events as senior communications lead, coordinating suppliers, managing budgets and overseeing contractor Sales Representatives for combined attendance of 20,000. Drove a 30% increase in website traffic and improved engagement time by 65% through data-led content and SEO optimisation using GA4 and SEMrush.

B2B Digital Marketing Assistant at Risk Xchange

February 1, 2022 - October 1, 2023

Increased organic website traffic by 116% through SEO-optimised content strategy and website page development via WordPress. Managed all social media content planning and creation across multiple platforms, maintaining consistent brand narrative using Canva and Adobe Photoshop.

Interim Marketing and Communications Assistant at Sadler’s Wells

December 1, 2021 - February 1, 2022

Supported the MarComm team with stakeholder communications, partner relationship management and campaign administration.

Marketing Events and Social Media Assistant at Russo C Manchester

December 1, 2019 - December 1, 2020

Coordinated events for up to 50 members, managing budgets and building partnerships with local venues. Grew Instagram engagement by 150% through targeted content strategy.