Content Specialist at LightSpeed

Owned and managed all content channels including social media, website, and campaigns (B2B & B2C). Developed and implemented organic social strategies and defined the brand tone of voice. Aligned content strategy with wider marketing and business objectives. Led internal communications execution across departments (Marketing, CX, and Networks). Supported end-to-end campaign management and execution. Collaborated with external design agencies to lead creative projects and deliver campaigns. Reported directly to the Head of Marketing, producing monthly content performance reports.

Head of Content at Service Scalers

Published and managed all content including blog posts, podcasts, social media, video scripts, and website updates (B2B). Reviewed and briefed content with external contractors. Coordinated manual publishing of content across business channels. Executed and managed content across CEO profiles to build personal brand. Produced regular content performance reports. Functioned in a content admin capacity, ensuring consistency and alignment across all published materials.

Lead Copywriter at Noise Media

Led copywriting efforts across multiple high-impact campaigns, overseeing social media communications for a diverse range of both B2B and B2C clients. Crafted engaging scripts for user-generated content (UGC) and social media ads across Facebook, Instagram, and TikTok, optimising for each platform's unique audience. Collaborated directly with the production team, assisting with video production, lighting setup and on-set management of talent and influencers. Incorporated client feedback to refine copy, ensuring content met objectives and resonated with target audiences. Developed and maintained consistent brand tone and voice across organic socials. Modified copy to suit different markets, regions, or languages while maintaining the integrity of the message and brand voice. Collaborated with translators as needed.

Head of Content at One Tribe (B Corp)

Responsible for all content production across the business including video, email, social media, blog, webinars and various campaigns (B2B). Created performance content for paid ads across Facebook, Instagram and Google alongside the PPC team. Directed the design team, creating detailed project briefs and producing high-quality video and static assets for a range of channels including social media videos, campaign videos, webinars, and e-books. Managed content across multiple social media accounts including Facebook, Instagram, X, and YouTube, driving enhanced brand visibility and audience engagement.