Available to hire
I’m Kristie Larrea, a Consumer Product Designer with extensive experience developing functional, market-ready products across home, gift, beauty, baby, and lifestyle categories.
I translate consumer insights, trend research, and design thinking into concepts and production-ready solutions, collaborating cross-functionally to balance aesthetics, usability, and commercial success. I also specialize in packaging systems, production-ready artwork, and photorealistic visualization to accelerate decisions and launches.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Product Designer & Development Consultant at Freelance
January 1, 2023 - PresentDevelop cohesive product lines across home, beauty, baby, and lifestyle categories, translating brand direction into retail-ready designs and packaging. Create production-ready artwork and photorealistic renderings to support buyer presentations and internal development. Collaborate with clients and cross-functional teams to bring concepts from ideation through final execution, maintaining strong brand integrity and consistency across multiple SKUs and categories. Develop collections for mass and off-price retailers (e.g., TJ Maxx, Ross) and work with character-driven and licensed styles aligned to brand guidelines. Integrate AI visualization tools to accelerate product visualization and presentation.
Design Director at Simply Girls Home & Accessories
January 1, 2017 - January 1, 2023Led product design, branding, and assortment strategy for home and lifestyle categories, developing collections aimed at securing placement with mass and off-price retailers. Shaped overall product direction and retail positioning to drive growth and market entry, and managed concept development through final production-ready execution. Built a brand from the ground up, ensuring cohesive product lines and cross-category consistency.
Design Director, Kids Accessories Division at Wiesner Products Inc.
January 1, 2010 - January 1, 2017Led and expanded a private label division from $1M to $40M in revenue. Built and led a growing creative team supporting major retail accounts. Created trend-focused product assortments aligned with mass and off-price retail strategies, collaborating with retailer product development teams to drive growth and category presence. Conducted domestic and international travel for trend research and product sourcing.
Design Director, Kids Accessories Division at Madden Zone (Steve Madden)
January 1, 2002 - January 1, 2010Led design and development for private label programs within a lean team environment. Managed all aspects of product creation from concept through production with limited resources. Collaborated directly with retail partners to develop trend-driven assortments and played a key role in building and executing product strategies in a fast-paced setting.
Education
Bachelor of Applied Science at Fashion Institute of Technology, New York
January 11, 2030 - June 29, 2026Qualifications
Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Other, Consumer Goods
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