I'm Kristie Larrea, a Consumer Product Designer with extensive experience developing functional, market-ready products across home, gift, beauty, baby, and lifestyle categories.
I’m Kristie Larrea, a Consumer Product Designer with extensive experience developing functional, market-ready products across home, gift, beauty, baby, and lifestyle categories.
I translate consumer insights, trend research, and design thinking into concepts and production-ready solutions, collaborating cross-functionally to balance aesthetics, usability, and commercial success. I also specialize in packaging systems, production-ready artwork, and photorealistic visualization to accelerate decisions and launches.
branding designer illustrator Designed and developed packaging for a new upcoming cosmetic line for the mass market. Used AI visualization to enhance photorealistic product visualization to accelerate decision-making and product launches.
Develop cohesive product lines across home, beauty, baby, and lifestyle categories, translating brand direction into retail-ready designs and packaging. Create production-ready artwork and photorealistic renderings to support buyer presentations and internal development. Collaborate with clients and cross-functional teams to bring concepts from ideation through final execution, maintaining strong brand integrity and consistency across multiple SKUs and categories. Develop collections for mass and off-price retailers (e.g., TJ Maxx, Ross) and work with character-driven and licensed styles aligned to brand guidelines. Integrate AI visualization tools to accelerate product visualization and presentation.
Led product design, branding, and assortment strategy for home and lifestyle categories, developing collections aimed at securing placement with mass and off-price retailers. Shaped overall product direction and retail positioning to drive growth and market entry, and managed concept development through final production-ready execution. Built a brand from the ground up, ensuring cohesive product lines and cross-category consistency.
Led and expanded a private label division from $1M to $40M in revenue. Built and led a growing creative team supporting major retail accounts. Created trend-focused product assortments aligned with mass and off-price retail strategies, collaborating with retailer product development teams to drive growth and category presence. Conducted domestic and international travel for trend research and product sourcing.
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