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I’m a Product Designer specializing in retail-ready consumer goods across home, gift, beauty, and lifestyle categories. I translate brand identities into cohesive product lines, packaging systems, and branding programs for mass and off-price retailers, while preserving strong visual consistency and brand integrity. I bring photorealistic visualization, production-ready artwork, and AI-assisted rendering to accelerate sell-in presentations and cross-functional collaboration from concept through execution.…I’m a Product Designer specializing in retail-ready consumer goods across home, gift, beauty, and lifestyle categories. I translate brand identities into cohesive product lines, packaging systems, and branding programs for mass and off-price retailers, while preserving strong visual consistency and brand integrity. I bring photorealistic visualization, production-ready artwork, and AI-assisted rendering to accelerate sell-in presentations and cross-functional collaboration from concept through execution.

Kristie Larrea

PRO

Designer, Art Director, Graphic Designer, +5

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I’m a Product Designer specializing in retail-ready consumer goods across home, gift, beauty, and lifestyle categories. I translate brand identities into cohesive product lines, packaging systems, and branding programs for mass and off-price retailers, while preserving strong visual consistency and brand integrity. I bring photorealistic visualization, production-ready artwork, and AI-assisted rendering to accelerate sell-in presentations and cross-functional collaboration from concept through execution.…I’m a Product Designer specializing in retail-ready consumer goods across home, gift, beauty, and lifestyle categories. I translate brand identities into cohesive product lines, packaging systems, and branding programs for mass and off-price retailers, while preserving strong visual consistency and brand integrity. I bring photorealistic visualization, production-ready artwork, and AI-assisted rendering to accelerate sell-in presentations and cross-functional collaboration from concept through execution.

Available to hire

New York, United States

I’m a Product Designer specializing in retail-ready consumer goods across home, gift, beauty, and lifestyle categories. I translate brand identities into cohesive product lines, packaging systems, and branding programs for mass and off-price retailers, while preserving strong visual consistency and brand integrity.

I bring photorealistic visualization, production-ready artwork, and AI-assisted rendering to accelerate sell-in presentations and cross-functional collaboration from concept through execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Product Designer & Development Consultant at Freelance

January 1, 2023 - Present

Develop cohesive product lines across home, beauty, baby, and lifestyle categories, translating brand direction into retail-ready designs and packaging. Create production-ready artwork and photorealistic renderings to support buyer presentations and internal development. Collaborate with clients and cross-functional teams to bring concepts from ideation through final execution, maintaining strong brand integrity and consistency across multiple SKUs and categories. Develop collections for mass and off-price retailers (e.g., TJ Maxx, Ross) and work with character-driven and licensed styles aligned to brand guidelines. Integrate AI visualization tools to accelerate product visualization and presentation.

Design Director at Simply Girls Home & Accessories

January 1, 2017 - January 1, 2023

Led product design, branding, and assortment strategy for home and lifestyle categories, developing collections aimed at securing placement with mass and off-price retailers. Shaped overall product direction and retail positioning to drive growth and market entry, and managed concept development through final production-ready execution. Built a brand from the ground up, ensuring cohesive product lines and cross-category consistency.

Design Director, Kids Accessories Division at Wiesner Products Inc.

January 1, 2010 - January 1, 2017

Led and expanded a private label division from $1M to $40M in revenue. Built and led a growing creative team supporting major retail accounts. Created trend-focused product assortments aligned with mass and off-price retail strategies, collaborating with retailer product development teams to drive growth and category presence. Conducted domestic and international travel for trend research and product sourcing.

Design Director, Kids Accessories Division at Madden Zone (Steve Madden)

January 1, 2002 - January 1, 2010

Led design and development for private label programs within a lean team environment. Managed all aspects of product creation from concept through production with limited resources. Collaborated directly with retail partners to develop trend-driven assortments and played a key role in building and executing product strategies in a fast-paced setting.