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I'm Kristie Larrea, a Graphic Artist and Product Designer with a passion for creating private label fashion and lifestyle collections. I've led design teams, collaborated closely with retailers' product development teams, and driven concept-to-production workflows for major retailers across the U.S. My work spans textiles, surfaces, packaging, and hard goods as I seek to deliver innovative, market-ready designs. I'm known for translating trends into practical design solutions, overseeing art creation from concept through final production, and building strong cross-functional partnerships with PD, marketing, and manufacturing teams to deliver results on time and on budget.…I'm Kristie Larrea, a Graphic Artist and Product Designer with a passion for creating private label fashion and lifestyle collections. I've led design teams, collaborated closely with retailers' product development teams, and driven concept-to-production workflows for major retailers across the U.S. My work spans textiles, surfaces, packaging, and hard goods as I seek to deliver innovative, market-ready designs. I'm known for translating trends into practical design solutions, overseeing art creation from concept through final production, and building strong cross-functional partnerships with PD, marketing, and manufacturing teams to deliver results on time and on budget.

Kristie Larrea

Designer, Art Director, Graphic Designer, +2

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I'm Kristie Larrea, a Graphic Artist and Product Designer with a passion for creating private label fashion and lifestyle collections. I've led design teams, collaborated closely with retailers' product development teams, and driven concept-to-production workflows for major retailers across the U.S. My work spans textiles, surfaces, packaging, and hard goods as I seek to deliver innovative, market-ready designs. I'm known for translating trends into practical design solutions, overseeing art creation from concept through final production, and building strong cross-functional partnerships with PD, marketing, and manufacturing teams to deliver results on time and on budget.…I'm Kristie Larrea, a Graphic Artist and Product Designer with a passion for creating private label fashion and lifestyle collections. I've led design teams, collaborated closely with retailers' product development teams, and driven concept-to-production workflows for major retailers across the U.S. My work spans textiles, surfaces, packaging, and hard goods as I seek to deliver innovative, market-ready designs. I'm known for translating trends into practical design solutions, overseeing art creation from concept through final production, and building strong cross-functional partnerships with PD, marketing, and manufacturing teams to deliver results on time and on budget.

Available to hire

I’m Kristie Larrea, a Graphic Artist and Product Designer with a passion for creating private label fashion and lifestyle collections. I’ve led design teams, collaborated closely with retailers’ product development teams, and driven concept-to-production workflows for major retailers across the U.S. My work spans textiles, surfaces, packaging, and hard goods as I seek to deliver innovative, market-ready designs.

I’m known for translating trends into practical design solutions, overseeing art creation from concept through final production, and building strong cross-functional partnerships with PD, marketing, and manufacturing teams to deliver results on time and on budget.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Contract/Freelance Designer at Independent / Freelance

January 1, 2024 - Present

Product & Print Development; Packaging Design & Die Line Development; Trend & Mood Board presentations; Art & Print development. Managed a creative team in developing art and product designs for private label programs for mass retailers; collaborated with retailers' PD teams in developing seasonal & everyday programs; traveled domestically and internationally to develop & execute programs for retailers; involved in all aspects of art creation and final production ready artwork.

Contract/Freelance Designer

January 1, 2024 - Present

Contract/Freelance Designer focusing on Product & Print Development, packaging design and die line development. Led trend & mood board presentations and art/print development. Managed a creative team in developing art and product designs for private label programs for mass retailers. Collaborated with retailers' production development teams to develop seasonal and everyday programs. Traveled domestically and internationally to develop and execute programs for retailers. Involved in all aspects of artwork creation and final production-ready artwork.

Design Director at Simply Girls Home & Accessories

December 31, 2023 - September 11, 2025

Led a team of 4 in private label programs for Target, Wal-Mart, Five Below & Dollar General. Collaborated with retailers' PD teams to develop seasonal & everyday programs. Traveled domestically and internationally to develop & execute programs for retailers. Involved in all aspects of art creation and final production-ready artwork.

Designer at Wiesner Products Inc.

January 1, 2017 - September 11, 2025

Designer and Director of Kids Accessory Division. Engaged in research & development, private label programs for mass & discount retailers; created trend & mood board presentations; collaborated with product development teams; oversaw the entire design process from concept to production-ready artwork.

Designer at Madden Zone (Division of Steve Madden)

January 1, 2010 - September 11, 2025

Designer at Madden Zone, collaborating with product development teams for major retailers; involved in design processes across multiple product lines; traveled to Europe in search of emerging trends and to Asia to develop products with partnering factories.

Design Director at Simply Girls Home & Accessories

January 1, 2017 - September 11, 2025

Managed a team of 4 in private label programs for Target, Wal-Mart, Five Below & Dollar General. Collaborated with retailers PD teams in developing seasonal & everyday programs. Traveled domestically and internationally to develop & execute programs for retailers. Involved in all aspects of art creation and final production ready artwork.

Contract/Freelance Designer

January 1, 2024 - Present

Product & Print Development, Packaging Design & die line development. Trend & Mood Board presentations. Art & Print development. Managed a creative team in developing art and product designs for private label programs for mass retailers. Collaborated with retailers PD teams in developing seasonal & everyday programs. Traveled domestically and internationally to develop & execute programs for retailers. Involved in all aspects of art creation and final production ready artwork.

Contract/Freelance Designer at Self-Employed / Private Label Clients

January 1, 2024 - Present

Product and print development, packaging design and die line development, trend and mood board presentations, art and print development. Managed a creative team in developing art and product designs for private label programs for mass retailers. Collaborated with retailers' PD teams to develop seasonal and everyday programs. Traveled domestically and internationally to develop and execute programs for retailers. Involved in all aspects of art creation and final production-ready artwork.

Design Director at Simply Girls Home & Accessories

December 31, 2023 - September 11, 2025

Managed a team of 4 in private label programs for Target, Wal-Mart, Five Below & Dollar General. Collaborated with retailers' PD teams in developing seasonal & everyday programs. Traveled domestically and internationally to develop & execute programs for retailers. Involved in all aspects of art creation and final production-ready artwork.

Director of Kids Accessory Division, Designer at Wiesner Products Inc.

December 31, 2017 - September 11, 2025

Research & Development; Managed private label programs for Mass & Discount retailers across the U.S. Collaborated with retailers' PD teams; Created trend & mood board presentations; Developed creative and original designs for various surfaces, including textiles and hard goods. Contributed, supported, and oversaw the entire design process, encompassing concept development, product design, revisions, and approval.

Designer at Madden Zone, Division of Steve Madden

December 31, 2010 - September 11, 2025

I've had the pleasure of working with many great companies and collaborated with product development teams of major retailers. As a designer and art director I had the experience to lead teams and be part of great teams. I have traveled to many cities in Europe in search of emerging trends as well as traveling to Asia to develop products with the partnering factories.