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Digital strategy professional with 6+ years of experience spanning restructuring advisory, product management, and commercial growth across digital platforms. Combining consulting-grade analytical rigour from KPMG with hands-on monetisation and growth execution, I deliver data-driven operating and commercial strategies in high-ambiguity environments. Currently pursuing MSc in Strategic Marketing (Analytics) at Imperial College London.…Digital strategy professional with 6+ years of experience spanning restructuring advisory, product management, and commercial growth across digital platforms. Combining consulting-grade analytical rigour from KPMG with hands-on monetisation and growth execution, I deliver data-driven operating and commercial strategies in high-ambiguity environments. Currently pursuing MSc in Strategic Marketing (Analytics) at Imperial College London.

Kristie Marsela

Growth Marketer, Marketing Strategist, Digital Marketer, +1

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Digital strategy professional with 6+ years of experience spanning restructuring advisory, product management, and commercial growth across digital platforms. Combining consulting-grade analytical rigour from KPMG with hands-on monetisation and growth execution, I deliver data-driven operating and commercial strategies in high-ambiguity environments. Currently pursuing MSc in Strategic Marketing (Analytics) at Imperial College London.…Digital strategy professional with 6+ years of experience spanning restructuring advisory, product management, and commercial growth across digital platforms. Combining consulting-grade analytical rigour from KPMG with hands-on monetisation and growth execution, I deliver data-driven operating and commercial strategies in high-ambiguity environments. Currently pursuing MSc in Strategic Marketing (Analytics) at Imperial College London.

Available to hire

Digital strategy professional with 6+ years of experience spanning restructuring advisory, product management, and commercial growth across digital platforms.

Combining consulting-grade analytical rigour from KPMG with hands-on monetisation and growth execution, I deliver data-driven operating and commercial strategies in high-ambiguity environments. Currently pursuing MSc in Strategic Marketing (Analytics) at Imperial College London.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Work Experience

Marketing Strategy & Growth Consultant at PT Hansel Primatech Asia (FazzTax)

January 1, 2024 - July 1, 2025

Led cross-functional commercial diagnostic across SME and enterprise segments, identifying pricing, funnel, and conversion inefficiencies that drove 24% YoY revenue growth.

Product Manager at PT Terang Bangsa (YC-backed TitipKu)

February 1, 2022 - December 1, 2023

Led 13-person cross-functional team (engineering, design, analytics), owning end-to-end product lifecycle; launched a positive-margin merchant ad product and customer mission program; leveraged Mixpanel and SQL analysis to improve retention by 5% and contribute to ~5% monthly GMV growth; defined monetisation initiatives grounded in unit economics, increasing revenue efficiency (P/R ratio) by 1.2%.

Restructuring Advisory Associate at KPMG Indonesia

December 1, 2019 - January 1, 2022

Supported restructuring engagements covering USD 5.5B in corporate debt; built integrated financial models, liquidity forecasts, and scenario analyses; conducted market analysis, commercial due diligence, and strategic option evaluation for senior stakeholders across Singapore–Indonesia engagements.

Co-Founder & Commercial Strategy Lead at PT Potret Pixel Indonesia

July 1, 2023 - July 1, 2025

Defined value proposition and content direction across digital channels, scaling DTC revenue to £45k+ (≈11× ROI). Built AI-assisted landing prototypes and refined messaging and conversion flows through engagement and funnel analysis.

Freelance Consultant & Product Manager for SMEs at Remote

May 1, 2021 - October 1, 2023

Advised SME clients on market sizing, competitive analysis, pricing strategy, and growth strategy; led cross-functional delivery of CMS platform for 1,000+ users, translating business requirements into technical scope within a 2-month delivery cycle.