Kristie Ritzmann
I'm a multidisciplinary designer and illustrator based in Waterloo, with a passion for bringing ideas to life through thoughtful design and storytelling.
About
I’m a multidisciplinary designer and illustrator based in Waterloo, with a passion for bringing ideas to life through thoughtful design and storytelling. With a keen eye for detail and a love for exploring new mediums, I approach each project with curiosity and care—balancing strategy with artistic expression. Outside the studio, I often find inspiration in nature, as I love the outdoors and travel.
- 8 years' experience
- Joined July 2025
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
Work experience· 4 roles
Provided multidisciplinary design and illustration services to various clients, focusing on creative problem solving, brand identity, and visual storytelling from 2022 to 2025.
Collaborated with the marketing and design team to create branded digital assets, including email graphics, social media visuals, yearly reports and web banners. Maintained consistency with brand guidelines while supporting campaign launches and refining customer-facing touchpoints.
Contributed to the company’s rebrand from LookBookHQ to PathFactory by helping develop and implement a new visual identity. Played a key role in building out the brand’s illustration style and supporting marketing initiatives through digital assets, web graphics, and event collateral.
Education
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