Kristina Markevica

Lead a cross-functional creative team of 10+ across graphic design, motion design, UX/UI and digital media. Drove full creative process from concept to execution, including brand storytelling, visual strategy, and mood-board development. Integrated AI-driven tools (MidJourney, DALL·E, Freepik AI, Kling AI) into concept exploration, visual prototyping, and motion content generation to accelerate experimentation and innovation. Oversaw creative production for digital campaigns, product launches, and social content in a fast-paced startup environment. Collaborated with marketing, product, and business teams to deliver impactful visuals that support brand growth and engagement. Mentored team members, fostering a culture of creativity, ownership, and continuous improvement.

Lead Graphic Designer at Olympic Entertainment Group

Led across-functional teams in graphic design, motion design, UX/UI and digital media; drove end-to-end creative processes, brand storytelling, visual strategy, and mood-board development. Integrated AI-driven tools into the creative workflow and oversaw production for digital campaigns, product launches, and social content to drive brand growth and engagement. Mentored team members and coordinated with marketing, product and business units.

Graphic Designer at Betsson Group

Designed and produced a complete range of online and offline marketing materials for multiple casino brands under Betsson Group umbrella, including Star Casino, Loyal Casino, Casino Winner, and Betsson Group Affiliates. Delivered high-quality creative solutions for game releases, online campaigns, promotions, social media, banners, and print; ensured consistency across three markets. Created brand collateral, maintained image libraries, and collaborated with marketing to develop campaigns.

Graphic & Web Designer at Betsson Group (Malta)

Produced creative assets for diverse marketing channels, including web, social, print, events, exhibitions, email campaigns, and pitch materials. Delivered end-to-end design solutions that strengthened brand identity and supported business growth. Led design of catalogs, brochures, banners, posters, logos, newsletters, and social media campaigns; managed photo shoots and edited images for marketing and catalog use. Maintained brand consistency across five casinos in three international markets.

Graphic & Web Designer at WAVA

Produced creative assets for diverse marketing channels including web, social media, print, events, exhibitions, emails, and pitch materials. Delivered end-to-end design solutions that strengthened brand identity and supported business growth. Designed brand collateral such as catalogs, brochures, banners, posters, logos, newsletters, and social media campaigns. Art-directed and created solid design concepts, storyboards, and layouts ensuring visual consistency across platforms. Led concept development and collaborated with business, product, and development teams. Managed photo shoots from concept to execution, including image editing for marketing and catalog use. Designed and maintained websites using Adobe Muse.

Graphic & Web Designer at Adidas Sailing

Designed and maintained Adidas Sailing online shop (Shopify platform), developing marketing and branding materials to strengthen the brand’s presence across digital and physical touchpoints. Managed online store UX, seasonal content updates, and layouts. Created marketing and branding collateral including catalogs, brochures, banners, posters, car wraps, print advertising, logos, newsletters, and promotional materials. Coordinated with marketing to develop promotions; conducted photo shoots and edited images for marketing and product use. Interpreted briefs into impactful, on-brand visuals.

Graphic & Web Designer at Falbon Bet (Betsson Group Latvia)

Designed and produced online and offline marketing materials for Betsson Group brands under the umbrella, including Star Casino, Loyal Casino, Casino Winner, Betsson Group Affiliates. Delivered high-quality creative solutions for game releases, online campaigns, promotions, social media, banners, and print.

Graphic & Web Designer at Softikom

Delivered end-to-end creative solutions for digital and print marketing, supporting brand growth and marketing initiatives through strategic design; conducted user-centered design and collaboration across departments.

Graphic & Web Designer at Falcon Bet

Designed and produced a range of digital and print marketing materials, ensuring brand consistency across multiple channels. Created web graphics and marketing collateral aligned with the company’s brand guidelines. Collaborated with the marketing team to develop site content and visuals for banners, promotions, and campaigns. Managed and prioritized design workflows to meet deadlines and quality standards. Produced print and digital materials to support brand visibility and campaign effectiveness.

Graphic & Web Designer at Adidas Sailing

Designed and produced a complete range of online shop visuals (Shopify) and branding materials to strengthen the brand's presence across digital and physical touchpoints. Managed development and maintenance of the Adidas Sailing online store, ensuring seamless UX and updated seasonal content. Created marketing assets such as banners, catalogs, posters, and product imagery in collaboration with apparel design and product management.

Graphic Designer at Wava Malta

Produced creative assets for diverse marketing channels including web, social media, print, events, exhibits, and promotional materials; delivered end-to-end design solutions to strengthen brand identity and drive business growth. Designed brand collateral such as catalogs, brochures, banners, posters, and other print assets; directed photo shoots and contributed to online marketing visuals.

Graphic Designer at Betsson Group

Designed and produced a complete range of online and offline marketing materials for multiple casino brands under Betsson Group umbrella. Delivered high-impact creative for game releases, online campaigns, promotions, social media content, banners, and print. Built consistent brand identity systems and visual guidelines, and led cross-market creative production.

Lead Graphic Designer at Olympic Entertainment Group

Led an across-functional creative team of 10+ people across graphic design, motion design, UX/UI, and digital media (DSP campaigns for Adform and DV360). Served as the liaison between creative services and customer success, helping optimize storefronts with visual improvements and education. Coordinated large-scale Printful merch and event projects; identified and solved technical design issues and improved workflow efficiency. Fostered a culture of creativity, ownership, and continuous improvement.