Available to hire
I’m Kristina Mir, a results-driven digital marketing and growth leader with 10+ years of experience building and scaling global marketing programs across beauty tech, consumer electronics, eCommerce, and services. I design and execute data-driven strategies that boost online visibility, conversion, and revenue, and I excel at leading high-performance teams and forging strategic partnerships to deliver measurable growth across 68 markets and 6M+ annual visits.
I’m passionate about leveraging data and AI to optimize performance, mentoring teams, and driving cross-functional collaboration to turn insights into action and revenue growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Croatian
Fluent
English
Fluent
Italian
Advanced
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Global Head of FOREO Digital Platform - e-Commerce & Digital Media at FOREO
September 1, 2024 - November 14, 2025Directing a global e-commerce platform (foreo.com) across 12 languages and 68 shipping countries; leading cross-functional teams across paid media, advertising, e-commerce, SEO, content and design for FOREO and FAQ Sweden; drove 21% YoY revenue growth by optimizing user journeys, cart/checkout UX, creative strategies and spend.
Global Head of Digital: Performance Marketing & Digital Advertising at FOREO
December 31, 2024 - December 31, 2024Own paid social and PPC global in-house agency performance marketing across Meta, TikTok, Google Ads, YouTube, Pinterest, Bing, Snapchat for 80+ markets; managed £100K+ monthly budgets and led a 11-person team; delivered ROI growth and scale.
Senior Global Digital Advertising Specialist at FOREO
December 31, 2022 - December 31, 2022Executed multi-million-euro campaigns with data-driven optimization and advanced attribution; partnered with local offices to launch and scale campaigns across 80+ countries; mentored 5 new specialists.
Global Digital Media Specialist at FOREO
December 31, 2020 - December 31, 2020Strategy and execution of ATL and BTL marketing activations; owner of the Google Reputation Management project; managed an in-house global project involving all local offices; supported B2C and B2B marketing activities; media buying, digital marketing, programmatic, events.
Digital Marketing Manager at F.I.C Construction and Trade
December 31, 2018 - December 31, 2018Designed and executed the company’s first PPC and paid social strategy, covering creative, copy, and brand positioning.
Co-Founder at Mali svijet d.o.o.
June 1, 2025 - June 1, 2025Built and scaled a children's daycare and playground company; developed brand positioning, online presence, and marketing; successfully exited via sale in June 2025.
Associate Lecturer at Elle Education España
January 1, 2023 - January 1, 2023Delivered postgraduate SEO and SEM courses in fashion and luxury business programs; trained students in GA4, attribution modeling, and performance optimization.
Global Head of Digital Platform & Marketing Strategy at FOREO
September 1, 2024 - November 14, 2025Developed and executed integrated marketing strategies for the global DTC platform across 68 markets, delivering 6M+ visits and 21% YoY revenue growth.
Global Head of Digital & Performance Marketing at FOREO
January 1, 2024 - January 1, 2024Designed comprehensive marketing plans for 80+ markets, integrated competitive analysis, customer profiling, and ROI-focused campaigns; built a 5-person international team; established reporting to enable product profitability and performance tracking.
Senior Global Advertising Specialist at FOREO
January 1, 2022 - January 1, 2022Executed multi-million-euro campaigns across paid media, content, and brand channels; coordinated with regional offices and partners.
Co-Founder at Mališviet d.o.o. (Daycare / Playgroup)
January 1, 2025 - January 1, 2025Founded and scaled a daycare/playgroup brand; oversaw branding, CSR initiatives, and community engagement programs; developed external communications strategy resulting in a successful sale in 2025.
Digital Marketing Manager at F.I.C. Construction & Trade
January 1, 2018 - January 1, 2018Managed digital marketing activities; oversaw campaigns and analytics contributions.
Marketing Communications Specialist at Algebra Bernays University
January 1, 2018 - January 1, 2018Led marketing communications; supported B2C/B2B initiatives.
Global Digital Media Specialist at FOREO
January 1, 2020 - January 1, 2020Strategy and execution of ATL and BTL marketing activities; owned the Google Reputation Management project; managed a global project involving local offices as executors.
Global Head of Digital Platform & Marketing Strategy at FOREO & FAQ
September 1, 2024 - November 14, 2025Developed and executed integrated marketing strategies for the global DTC platform across 68 markets with 6M+ visits, achieving 21% YoY revenue growth. Created annual business plans aligned with corporate objectives and consumer trends; managed $50K+ product launch budgets; coordinated multi-channel campaigns (digital, video, events, CSR collaborations); partnered with agencies and internal stakeholders on creative briefs, positioning, and brand communication; mentored a team of 11 and implemented coaching and succession planning.
Co-Founder at Mališvijet d.o.o.
January 1, 2025 - January 1, 2025Founded and scaled a daycare/playground company, overseeing branding, CSR initiatives, and community engagement; developed external communications strategy to strengthen trust and visibility, culminating in a successful sale in 2025.
Co-Founder at Malisvijet d.o.o.
January 1, 2025 - January 1, 2025Founded and scaled a daycare/playground company; oversaw branding, CSR initiatives, and community engagement; built external communications.
EU Ambassador at World Expo Milano
September 1, 2015 - September 1, 2015Promoted 'Feeding the Planet, Energy for Life' program; represented at Expo Milano, May 2015 - September 2015.
Project Manager at Erasmus+ Intercultural Sensitivity Project
December 31, 2014 - December 31, 2014Led intercultural sensitivity project; international collaboration and outcomes.
Founder & Digital Marketing Consultant at CROCRI
September 1, 2024 - PresentFlat-rate sole proprietorship marketing agency; built SEO- and CRO-driven web shops and digital strategies for startups and small businesses.
Global Head of Digital DTC Platform at FOREO
September 1, 2024 - December 31, 2025Led global DTC platform initiatives across 68 markets; built SE O and CRO-driven web shops and digital strategies to support startups and small businesses.
Global Head of Digital & Performance Marketing at FOREO
January 1, 2022 - December 31, 2024Led global performance analytics across 80+ markets; oversaw monthly budgets and optimized spend via data modeling, forecast accuracy, and profitability tracking.
Senior Global Performance Marketing Specialist at FOREO
January 1, 2020 - December 31, 2022Executed multi-market, multi-channel performance campaigns; built standardized dashboards and KPIs for CEO-level reporting; partnered with BI and product teams for attribution and profitability insights.
Global Digital Media Specialist at FOREO
January 1, 2018 - December 31, 2020Strategy and execution of ATL and BTL marketing initiatives; ownership of Google Reputation Management; managed in-house global project across offices; supported B2C and B2B activities.
Co-Founder at Mali svijet d.o.o.
January 1, 2024 - December 31, 2025Founded and scaled a day-care/playground company; led branding, CSR initiatives, and community engagement programs; developed external communications strategy to strengthen trust and visibility.
Associate Lecturer at ELLE Education España
January 1, 2021 - December 31, 2023Delivered courses in SEO, SEM, and marketing strategy to postgraduate students in fashion and luxury programs; designed training programs and certification development.
Digital Marketing Manager at F.I.C. Construction & Trade
January 1, 2017 - December 31, 2018Managed digital marketing strategies and campaigns; aligned marketing with business goals across channels.
Marketing Communications Specialist at Algebra Bernays University
January 1, 2016 - December 31, 2016Supported marketing communications, brand messaging and stakeholder communications for academic programs.
Marketing Assistant at Algebra Bernays University
January 1, 2015 - December 31, 2015Assisted marketing activities for university programs and events.
Founder & Digital Marketing Consultant at CRO CRI
September 1, 2024 - PresentFlat-rate sole proprietor digital and creative marketing agency - Built SEO and CRO-driven web shops and digital strategies for startups and small businesses.
Associate Lecturer at ELLE Educación España
January 1, 2021 - December 31, 2023Delivered courses in SEO, SEM, and marketing strategy to postgraduate students; designed training programs.
EU Ambassador at World Expo Milan 2015
May 1, 2015 - September 2, 2015Ambassador for Feeding the Planet, Energy for Life; supported outreach and stakeholder engagement.
Education
MBA, Marketing & Sales Management at Algebra University College, Zagreb
January 1, 2015 - January 1, 2017MSc Marketing at University of Zagreb
January 1, 2013 - December 31, 2015Erasmus Master II, Business Administration & Management at Université Montpellier II, France
January 1, 2014 - January 1, 2014BSc Economics & Business at University of Zagreb
January 1, 2009 - January 1, 2013IV Gymnasium at IV Gymnasium
January 1, 2005 - January 1, 2009MBA, Marketing & Sales Management at Algebra University College
January 11, 2030 - January 1, 2017MSc, Marketing at University of Zagreb
January 11, 2030 - January 1, 2015Erasmus Master II, Business Administration & Management at IAE Montpellier University
January 11, 2030 - January 1, 2014BSc, Economics & Business at University of Zagreb
January 11, 2030 - January 1, 2013IV Gymnasium at IV Gymnasium
January 1, 2005 - January 1, 2009MBA, Marketing & Sales Management at Algebra Bernays University, Zagreb
January 11, 2030 - January 1, 2017MSc, Marketing at University of Zagreb
January 11, 2030 - January 1, 2015Erasmus Master II, Business Administration & Management at Université Montpellier 2
January 11, 2030 - January 1, 2014BSc, Economics & Business at University of Zagreb
January 11, 2030 - January 1, 2013IV Gymnasium at IV Gymnasium, Zagreb
January 1, 2005 - January 1, 2009MBA (e-Leadership) at Algebra Bernays University, Zagreb
January 1, 2017 - November 14, 2025MSc in Marketing at University of Zagreb
January 1, 2015 - November 14, 2025Erasmus Master II, Business Administration & Management at Université Montpellier II (IAE Montpellier)
January 1, 2014 - November 14, 2025BSc in Economics & Business at University of Zagreb
January 1, 2013 - November 14, 2025IV Gymnasium at IV Gymnasium
January 1, 2005 - January 1, 2009MBA, Marketing & Sales Management at Algebra University Zagre b (e-learning)
January 11, 2030 - January 1, 2017MSc, Marketing at University of Zagreb, Faculty of Economics and Business
January 1, 2015 - January 1, 2015Erasmus Master II, Business Administration & Management at Université Montpellier 2 (IAE Montpellier)
January 1, 2014 - January 1, 2014BSc, Economics & Business at University of Zagreb, Faculty of Economics and Business
January 1, 2013 - January 1, 2013IV Gymnasium at IV Gymnasium
January 1, 2005 - January 1, 2009IV Gymnasium at IV Gymnasium
January 1, 2005 - January 1, 2009BSc Economics & Business at University of Zagreb, Faculty of Economics and Business
January 11, 2030 - January 1, 2013Erasmus Master II, Business Administration & Management at IAE Montpellier, Université Montpellier II, France
January 11, 2030 - January 1, 2014MSc Marketing at University of Zagreb, Faculty of Economics and Business
January 11, 2030 - January 1, 2015MBA, Marketing & Sales Management at Algebra Zagreb University
January 11, 2030 - January 1, 2017Qualifications
Google Ads Certification
January 11, 2030 - November 14, 2025Google Analytics Certification
January 11, 2030 - November 14, 2025Web Design Certification
January 11, 2030 - November 14, 2025Advanced Microsoft Excel
January 11, 2030 - November 14, 2025Google Ads & Google Analytics Certified
January 11, 2030 - November 14, 2025Digital Marketing Specialist – Algebra University College
January 11, 2030 - November 14, 2025Web Designer – Algebra University College
January 11, 2030 - November 14, 2025Advanced Microsoft Excel
January 11, 2030 - November 14, 2025Google Ads & Google Analytics Certified
January 11, 2030 - November 14, 2025Digital Marketing Specialist – Algebra University
January 11, 2030 - November 14, 2025Web Designer – Algebra University
January 11, 2030 - November 14, 2025Google Ads & Google Analytics Certification
January 11, 2030 - November 14, 2025Digital Marketing Specialist – Algebra University
January 11, 2030 - November 14, 2025Web Designer – Algebra University
January 11, 2030 - November 14, 2025Advanced Microsoft Excel
January 11, 2030 - November 14, 2025Google Ads & Google Analytics Certification
January 11, 2030 - January 16, 2026Digital Marketing Specialist
January 11, 2030 - January 16, 2026Web Designer
January 11, 2030 - January 16, 2026Advanced Microsoft Excel
January 11, 2030 - January 16, 2026Google Ads & Google Analytics Certification
January 11, 2030 - January 16, 2026Digital Marketing Specialist, Algebra University
January 11, 2030 - January 16, 2026Web Designer, Algebra University
January 11, 2030 - January 16, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a PPC Manager
We have the best ppc manager experts on Twine. Hire a ppc manager in Zagreb today.