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Hi, I’m Kristiyan Lazarov, an insight-driven researcher and product/UX analyst with a track record turning user needs into clear, actionable design decisions. I combine qualitative and quantitative methods to understand user behavior, map journeys, and help product and marketing teams ship better experiences across fintech, e-commerce, and software projects. Based in Sofia, Bulgaria, I collaborate with cross-functional teams to onboard UX research, run multi-method studies, and deliver structured, insight‑driven reports that inform product development and design iterations. I value clear storytelling, measurable impact, and practical recommendations that align user needs with business goals.…Hi, I’m Kristiyan Lazarov, an insight-driven researcher and product/UX analyst with a track record turning user needs into clear, actionable design decisions. I combine qualitative and quantitative methods to understand user behavior, map journeys, and help product and marketing teams ship better experiences across fintech, e-commerce, and software projects. Based in Sofia, Bulgaria, I collaborate with cross-functional teams to onboard UX research, run multi-method studies, and deliver structured, insight‑driven reports that inform product development and design iterations. I value clear storytelling, measurable impact, and practical recommendations that align user needs with business goals.

Kristiyan Lazarov

UX Designer, Product Designer, Brand Designer, +4

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Hi, I’m Kristiyan Lazarov, an insight-driven researcher and product/UX analyst with a track record turning user needs into clear, actionable design decisions. I combine qualitative and quantitative methods to understand user behavior, map journeys, and help product and marketing teams ship better experiences across fintech, e-commerce, and software projects. Based in Sofia, Bulgaria, I collaborate with cross-functional teams to onboard UX research, run multi-method studies, and deliver structured, insight‑driven reports that inform product development and design iterations. I value clear storytelling, measurable impact, and practical recommendations that align user needs with business goals.…Hi, I’m Kristiyan Lazarov, an insight-driven researcher and product/UX analyst with a track record turning user needs into clear, actionable design decisions. I combine qualitative and quantitative methods to understand user behavior, map journeys, and help product and marketing teams ship better experiences across fintech, e-commerce, and software projects. Based in Sofia, Bulgaria, I collaborate with cross-functional teams to onboard UX research, run multi-method studies, and deliver structured, insight‑driven reports that inform product development and design iterations. I value clear storytelling, measurable impact, and practical recommendations that align user needs with business goals.

Available to hire

Hi, I’m Kristiyan Lazarov, an insight-driven researcher and product/UX analyst with a track record turning user needs into clear, actionable design decisions. I combine qualitative and quantitative methods to understand user behavior, map journeys, and help product and marketing teams ship better experiences across fintech, e-commerce, and software projects.

Based in Sofia, Bulgaria, I collaborate with cross-functional teams to onboard UX research, run multi-method studies, and deliver structured, insight‑driven reports that inform product development and design iterations. I value clear storytelling, measurable impact, and practical recommendations that align user needs with business goals.

Skills

Data Visualization

Adobe Illustrator

Adobe XD

Experience Level

Data Visualization

Expert

Adobe Illustrator

Intermediate

Adobe XD

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Data Analyst at Sament Ltd.

August 1, 2018 - December 1, 2020

Analyzed historical company performance data and delivered insights used in annual performance reviews. Processed multi-year business data to evaluate operational performance and identify trends. Created annual performance reports summarizing key metrics, insights and implications for the business. Onboard UX research – evaluated intuitiveness, friction points and barriers in the onboarding flow. A/B testing of web & platform components – tested alternative layouts and UI components to identify clearer and more effective designs. ContentSquare zoning and journey analyses to map user behavior and highlight key patterns.

Junior Marketing Researcher at FXCM (Sofia, Bulgaria)

May 1, 2024 - December 31, 2025

Focused on improving user experience, product performance and design decisions. Drew user insights, analyzed onboarding flows, and contributed to UX and product strategy. Built a structured framework for reporting UX insights, enabling planning and roadmapping with cross-functional teams.

Marketing Research Assistant / Researcher at IPSOS

August 1, 2022 - July 31, 2023

Focused on improving user experience, product performance and design decisions through multi-method research and behavioural insights. Conducted a wide range of UX/UI studies, including onboarding research, A/B tests, diary studies and deep-dive user interviews; performed ContentSquare zoning and journey analyses across mobile and desktop; created a structured monthly reporting framework; supported onboarding UX research; contributed to onboarding flows; executed competitor benchmarking; evaluated UI components and messaging to inform product, design and marketing decisions.

Junior Marketing Researcher at Traduby FXCM

May 1, 2024 - December 31, 2025

Focused on improving user experience, product performance and design decisions through multi-method research and behavioural insights. Conducted UX/UI studies, onboarding research, A/B tests, diary studies and deep-dive user interviews to identify friction points and optimise user journeys; performed ContentSquare zoning and journey analyses; created insight-driven reports with concrete UX/UI recommendations; conducted competitor benchmarking and evaluated onboarding flows and messaging.