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I am a creative strategist and social media leader with 10+ years of experience building premium brand presence across beauty, fashion, travel, and lifestyle.

About

I am a creative strategist and social media leader with 10+ years of experience building premium brand presence across beauty, fashion, travel, and lifestyle. My background blends editorial direction, performance marketing, and storytelling, with a strong focus on visuals that convert and narratives that resonate globally.

I specialize in developing content strategies that align brand identity with audience psychology, producing high-impact short-form video, social campaigns, and digital experiences that drive engagement, growth, and measurable results. My work spans organic and paid social, influencer collaborations, and on-location content for luxury brands and high-visibility environments.

With a foundation in editorial leadership and a data-driven mindset, I bridge creativity and strategy, ensuring every piece of content serves both aesthetic and business goals. I thrive in fast-paced, culture-forward teams and am especially drawn to brands that value innovation, storytelling, and global perspective.

  • Joined February 2026

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