Kristle Haynes

Managed retention campaigns for high-net-worth individuals (HNWI) and brand VIPs, translating luxury brand identity into personalized engagement that consistently exceeded sales targets. Analyzed consumer behavioral data and clientele software trends to optimize follow-up cadence and maximize customer lifetime value (LTV). Converted high-touch, in-person luxury behaviors into digital engagement insights to inform regional cross-channel marketing and customer acquisition campaigns.

Served as primary brand ambassador for an eco-luxury sanctuary, executing high-touch property activations across rooftop, beach club, and wellness spaces to drive local brand awareness. Translated sustainability initiatives (zero-plastic, local sourcing) into compelling, customer-facing brand narratives that increased event attendance. Used the proprietary "1 Guide" digital guest messaging platform to streamline experiential requests and curate bespoke on-brand interactive itineraries.

Engineered multi-platform short-form video strategies across YouTube Shorts, TikTok, and Instagram Reels, producing 19M+ organic views and 7.1M+ unique viewers. Scaled a dedicated YouTube channel from zero to 10K+ subscribers using 100% organic content and data-backed editorial calendars. Managed full lifecycle creator partnerships including roster outreach, talent negotiations, brief creation, and cross-functional deliverables. Leveraged GA4, YouTube, and TikTok analytics to continuously optimize CTR, watch-time retention, and stream conversion funnels. Designed automated campaign reporting workflows in Asana and Notion to reduce project overhead and improve team efficiency.