Available to hire
I’m Kristy, a detail‑driven content evaluator and designer with a passion for shaping clear, user‑friendly AI and digital solutions. I blend hands‑on experience reviewing, refining, and structuring multimodal data and design assets to improve reliability and user experience.
Over the years I’ve built a track record in bilingual English‑Mandarin environments, producing high‑quality training data, product requirements, and marketing assets. I enjoy collaborating with cross‑functional teams to turn complex information into accessible, polished results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Chinese
Advanced
Work Experience
AI Data Annotation Analyst at Outlier / Alignerr / Mercor
September 1, 2025 - PresentCurrent role focusing on data annotation and AI data labeling, quality review across multimodal data, and preparation of high-quality training data pipelines to support AI model development.
Assistant IT Product Manager, Application Team, Technology & Digital Department (Former IT Department) at Hang Lung Properties
November 1, 2023 - August 1, 2025Led comprehensive product analysis and delivery, authored 200+ user stories and 600+ UAT cases, achieving a 99.9% adoption rate in APAC via effective training. Engaged stakeholders for needs validation and spend input, contributing to IT budget planning and achieving HKD 250K in OPEX savings for 2026. Improved workflows through process analysis and automation; spearheaded AI agent development and trained staff in AI adoption.
Assistant Manager, TradeBeyond (Formerly CBX Software) Web Site Owner & CRM Platform Manager at TradeBeyond
January 1, 2022 - November 1, 2023Led marketing automation and website/CRM optimization; managed CRM platform and marketing campaigns; collaborated with stakeholders to align technology solutions with business goals.
Web Designer at Otto International
February 1, 2018 - December 1, 2021Designed and developed digital HR systems; created internal communications graphics; enhanced UI/UX for web apps; produced video content and brand assets under CPO guidance.
Senior Web Director at Magnet Partnership Limited
June 1, 2016 - September 1, 2017Managed vendor production for system implementations; oversaw content management and digital asset systems; maintained client websites and related email campaigns; guided web-related projects end-to-end.
Senior Web Designer at XON Communications Ltd
September 1, 2013 - June 1, 2016Led web design and UI/UX work; developed layouts for websites, emails, and marketing assets; produced video content and motion graphics; built internal DM and website updates.
Freelance Email Marketing Specialist at K11 Musea
September 1, 2017 - January 1, 2019Managed large-scale email campaigns for tenants (15,000–20,000 emails weekly); created over 10 MailChimp templates; contributed to event bookings and campaign effectiveness.
AI Data Annotation Analyst at Outlier (and related projects)
September 1, 2025 - PresentLabelling multimodal data (video, audio, text) in English and Mandarin Chinese for interactive AI applications, maintaining high accuracy and throughput across large-scale annotation pipelines. Developed and refined rubrics, identified failure axes, and supported model fine‑tuning and alignment.
Assistant IT Product Manager at Hang Lung Properties
November 1, 2023 - August 31, 2025Led comprehensive product analysis and delivery, crafting 200+ user stories and 600+ UAT test cases with a 99.9% adoption rate in 8 APAC cities through training. Engaged stakeholders to validate needs and budgets, contributing to IT budgeting and achieving HKD 250K in OPEX savings for 2026. Improved workflows via process analysis and automation (96% efficiency gain; >90% success in enhancements). Spearheaded AI agent development, API integration accolades, and AI adoption training. Projects: CRM System Development & Migration (Dynamics 360 to SaaS); Salesforce Ops; Shared Office Leasing Platform; Omnichannel Management Platform; Copilot & Power Automate Implementation.
Assistant Manager at TradeBeyond (Formerly CBX Software)
January 1, 2022 - November 30, 2023Website owner & CRM platform management; marketing operations; vendor management. Designed and implemented email templates and content management; managed client portfolios across multiple jurisdictions.
Senior Web Director at Magnet Partnerships Limited
June 1, 2016 - September 30, 2017Managed vendor production for system implementations, including content and digital asset management. Designed and implemented email templates; oversaw CRM assets; supported clients in financial services with marketing operations.
Freelance Email Marketing Specialist at K11 Musea
June 1, 2016 - September 30, 2017Managed 15,000–20,000 marketing emails weekly; built over 10 MailChimp templates; produced content and design for campaigns; achieved 76% event bookings via email and strong feedback on content.
Senior Web Designer at XO N Communications Ltd
January 1, 2010 - December 31, 2012Web design and graphic assets for varied clients; directed EDM design and web updates; produced animated visuals for internal campaigns.
Education
Master of Arts at University for the Creative Arts (UCA) - London
January 1, 2022 - January 1, 2024Bachelor of Arts at City University of Hong Kong, School of Creative Media – Hong Kong
January 1, 2009 - January 1, 2011Associate of Arts at City University of Hong Kong, School of Creative Media – Digital Communications and Multimedia Technology (AAMET)
January 1, 2007 - January 1, 2009Master of Arts in Design, Brand and Innovation Management at University for the Creative Arts (UCA)
January 1, 2022 - January 1, 2024Bachelor of Arts, Creative Media (SCM) at City University of Hong Kong, School of Creative Media
January 1, 2007 - January 1, 2009Qualifications
International English Test C1 Advanced English Level
January 11, 2030 - March 9, 2026PMI PDUs (35 PDUs) / PMI
January 1, 2023 - March 9, 2026Google Analytics Certified
January 11, 2030 - March 9, 2026UXPA Associate Member
January 11, 2030 - March 9, 2026International English Language Testing System (IELTS) C1 Advanced
January 1, 2025 - March 9, 2026PMI Certification (Project Management) - PMI
January 1, 2023 - March 9, 2026Google Analytics Certified
January 1, 2023 - March 9, 2026UXPA Associate Member
January 1, 2023 - March 9, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Beginner
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