Available to hire
Senior SEO Strategist driving data-led, search-first growth for enterprise and consumer brands. Expert in organic performance, increasing organic traffic and AI-driven SERP visibility through intent-led keyword strategy, technical SEO, and trend/gap analysis. Specialist in AI-driven search evolution and Generative Engine Optimisation (GEO), aligning site architecture and content ecosystems with emerging generative behaviours. Experienced in leading cross-functional teams through SEO transformations, large-scale migrations, enterprise audits, and performance optimisation. Recognised for translating analytics into commercial impact, mentoring teams, and embedding scalable SEO governance that drives sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Online Digital Specialist at Australia Post
April 1, 2016 - August 1, 2017Led digital content creation and optimization across web and social platforms, driving brand engagement, discovery, and conversions through data-driven optimization and multi-channel campaigns.
Online Digital Specialist at Light Project
August 1, 2017 - August 1, 2018Led brand repositioning and website launch, enhancing market visibility and customer engagement through strategic content, SEO, analytics, UX, and multi-channel campaign execution.
Digital Content Strategist at Clemenger
August 1, 2018 - August 1, 2019Refined customer experience and drove measurable business growth via strategic planning and execution of digital content, UX design, and cross-channel engagement for Myer’s digital transformation.
Digital Content Lead at 7-Eleven
September 1, 2019 - August 1, 2021Led end-to-end digital content strategy and execution across 7eleven.com.au, delivering performance gains through content governance, multi-channel campaigns, and UX improvements.
Senior Content Strategist at Telstra
August 1, 2021 - September 1, 2025Directed enterprise-wide content governance and SEO strategies across Telstra.com, enabling scalable, data-driven optimization for 3,000+ site pages and driving organic growth.
Senior Content Strategist at IE Digital
September 1, 2025 - PresentLead enterprise-wide content and IA governance; translate insights into scalable roadmaps, measure outcomes; connect across teams to drive organic growth; elevate site health and customer journeys.
Senior Content Strategist at Clemenger
August 1, 2018 - August 1, 2019Refined customer experiences and drove measurable business growth through strategic planning and execution of digital content, UX, and cross‑channel engagement for Myer’s digital transformation.
Education
Digital Leadership Management at Telstra Strategy Masterclass
January 11, 2030 - March 10, 2026Digital Marketing at WeAreTank eCourse
January 11, 2030 - March 10, 2026Advanced Diploma of Fashion Merchandising at ContentKin eCourse
January 11, 2030 - March 10, 2026Diploma of Management at RM IT University
January 11, 2030 - March 10, 2026Digital Leadership & Management at IE Digital Leadership Management (IE University)
January 11, 2030 - March 11, 2026Telstra Strategy Masterclass at Telstra
January 11, 2030 - March 11, 2026We Are Tank Digital Marketing Course at We Are Tank
January 11, 2030 - March 11, 2026Advanced Diploma of Fashion Merchandising at RMIT University
January 11, 2030 - March 11, 2026Diploma of Management at RMIT University
January 11, 2030 - March 11, 2026IE Digital Leadership Management at Telstra
January 11, 2030 - March 11, 2026Telstra Strategy Masterclass at Telstra
January 11, 2030 - March 11, 2026WeAre Tank eCourse - Digital Marketing at We Are Tank
January 11, 2030 - March 11, 2026Advanced Diploma of Fashion Merchandising at RM IT University
January 11, 2030 - March 11, 2026Diploma of Management at RM IT University
January 11, 2030 - March 11, 2026Qualifications
Digital Leadership Management
January 11, 2030 - March 10, 2026Digital Marketing (WeAre Tank eCourse)
January 11, 2030 - March 10, 2026Advanced Diploma of Fashion Merchandising
January 11, 2030 - March 10, 2026Diploma of Management
January 11, 2030 - March 10, 2026IE Digital Leadership Management
January 11, 2030 - March 11, 2026Telstra Strategy Masterclass
January 11, 2030 - March 11, 2026We Are Tank Digital Marketing Course
January 11, 2030 - March 11, 2026Advanced Diploma of Fashion Merchandising
January 11, 2030 - March 11, 2026Diploma of Management
January 11, 2030 - March 11, 2026Industry Experience
Telecommunications, Retail, Media & Entertainment, Professional Services, Software & Internet, Government, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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