Creative Services Supervisor at Metro Pacific Tollways Corporation

Led and mentored a team of designers, ensuring high-quality creative output across marketing, corporate, and brand initiatives. Developed and enforced design guidelines to maintain consistency across print, digital, and social media platforms. Oversaw conceptualization and execution of visual assets for advertising campaigns, promotions, and corporate communications. Provided creative direction for video and photo shoots, managing projects from pre-production planning to final delivery. Led the design and execution of branded booths and experiential marketing spaces for industry events, conferences, and public activations. Coordinated with marketing teams, vendors, and event organizers to ensure brand presence was visually impactful and aligned with corporate messaging. Collaborated with marketing and internal departments to develop visually compelling campaigns aligned with business objectives. Managed workflow, project timelines, and resources to ensure efficient delivery of creative projects. Reviewed and approved design work to ensure alignment with brand standards and strategic goals.

Head of Creative & Communications at Bean Master Food Concepts Inc.

Led the Creative & Communications team to develop cohesive brand visuals and messaging across marketing platforms. Designed visual assets and brand materials for new concepts, product launches, and marketing initiatives. Created digital and marketing content to communicate the company’s messaging across multiple channels and led the design and development of the company website to support brand identity and strategy.