End-to-end content creator with a focus on social media growth, scripting and production, filming/editing, and caption/cover creation. I build and optimise content strategies using platform analytics and continuous trend research, while coordinating day-to-day work with compliance, marketing, and branding teams. I also have experience in event and media promotion (Goldman Sachs) and client-facing marketing/content work (Mercer Poland), combining audience-focused planning, market evaluation and forecasting, and hands-on production skills. I work with multiple tools (DaVinci Resolve, CapCut, Adobe Lightroom/Lightroom-like workflows, Canva, InShot) and can serve as on-camera talent when needed.

Palina Krupa

End-to-end content creator with a focus on social media growth, scripting and production, filming/editing, and caption/cover creation. I build and optimise content strategies using platform analytics and continuous trend research, while coordinating day-to-day work with compliance, marketing, and branding teams. I also have experience in event and media promotion (Goldman Sachs) and client-facing marketing/content work (Mercer Poland), combining audience-focused planning, market evaluation and forecasting, and hands-on production skills. I work with multiple tools (DaVinci Resolve, CapCut, Adobe Lightroom/Lightroom-like workflows, Canva, InShot) and can serve as on-camera talent when needed.

Available to hire

End-to-end content creator with a focus on social media growth, scripting and production, filming/editing, and caption/cover creation. I build and optimise content strategies using platform analytics and continuous trend research, while coordinating day-to-day work with compliance, marketing, and branding teams.

I also have experience in event and media promotion (Goldman Sachs) and client-facing marketing/content work (Mercer Poland), combining audience-focused planning, market evaluation and forecasting, and hands-on production skills. I work with multiple tools (DaVinci Resolve, CapCut, Adobe Lightroom/Lightroom-like workflows, Canva, InShot) and can serve as on-camera talent when needed.

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Language

English
Advanced
Russian
Fluent
Belarusian
Fluent
Polish
Advanced

Work Experience

Client Solution Team Specialist at Mercer Polska
March 1, 2025 - September 1, 2025
Managed ongoing client relationship activities and supported client solution initiatives. Created and executed social media content efforts for client engagement (new and existing). Continued trend monitoring and short-term forecasting for content and campaign directions. Produced scripts, filmed, and edited content for internal and external campaigns and contributed to client enablement (training/onboarding and Mercer tool demonstrations).
Campus Ambassador at Mercer
January 1, 2025 - January 1, 2025
Engaged a younger audience through LinkedIn campaigns, short videos on social media, and offline events to increase visibility.
Content Creator (SM Strategy, Trend & Content Analysis; On-camera Talent) at IU-X
January 1, 2025 - Present
Creates a structured content plan using geographic scope and financial-sector audience preferences; runs ongoing trend research and content performance analysis using platform metrics (likes, shares, comments, etc.); tailors content strategy to maximize reach. Assists with overall production process and supports on-camera presentation including styling and professional preparation.
Content Creator | IU-X End-to-End production at IU-X
January 1, 2025 - Present
Sourcing and developing content ideas; scripting; setting up shoots; filming and editing; creating captions and cover images; and publishing end-to-end content. Builds social media content plans based on geography scope, sector (financial services), and target audience preferences, tailoring content accordingly. Collaborates daily with compliance, marketing, and branding teams to ensure smooth work and clear expectations. Performs continuous trend analysis using social media research and algorithm updates, and continuous content analysis based on platform performance metrics to maximize reach and engagement. Uses AI tools to optimize daily workflow and production. Can act as on-camera talent, handling personal styling, makeup, and wardrobe for professional on-screen presentation.
Content Creator | IU X End-to-End production at IU X
September 1, 2024 - Present
End-to-end video production for social/brand content: sourcing and scripting ideas, setting up production, filming, editing, creating captions and cover images, and publishing. Owns social media strategy aligned with geographic scope and financial sector audience preferences. Collaborates daily with compliance, marketing, and branding teams; performs continuous trend and content performance analysis using platform metrics to optimize reach. Uses multiple AI tools to support daily workflows and production optimization. Serves as on-camera talent, managing styling, makeup, and wardrobe to ensure professional on-screen presence.
Client Marketing Support / Portfolio growth & market analysis at Goldman Sachs
November 1, 2023 - April 1, 2024
Expanded marketing efforts and brand awareness for clients across Eastern European markets. Managed oversight of a portfolio of new and existing clients. Performed market evaluation and prospect analysis, supported sales and product presentations, and collaborated on contracts/sales-related processes.
Contracts Specialist at Mercer Polska
May 1, 2023 - June 1, 2025
Developed and maintained day-to-day relationships with a portfolio of membership clients across European markets. Built social media content strategy to engage new clients; stayed up to date on trends and forecasted upcoming topics. Wrote, filmed, and edited content for internal and external campaigns. Delivered custom trainings, onboarding, and Mercer tool demos. Supported consultants with sales activities (presentations, product information) and other ad-hoc market requests. Provided basic data analysis/interpretation support to clients. Coordinated client participation in Mercer remuneration surveys, ensuring timely and high-quality data submission.
Marketing & Brand (Client-side growth activities) at Goldman Sachs
November 1, 2022 - April 1, 2023
Expanded marketing efforts and increased brand awareness to clients across Eastern European markets. Oversaw a portfolio of new and existing clients. Conducted market evaluation and prospect analysis. Assisted with sales and product presentations.
Senior Recruitment Coordinator at Goldman Sachs
November 1, 2022 - April 1, 2023
Established new partnerships with student societies for promotional purposes. Promoted Goldman Sachs series of tech conferences and career fairs. Served as on-site season 2023 lead coordinator for the Engineering Division across a range of programs in Goldman Sachs. Assisted recruitment efforts for all divisions represented in Poland. Built and maintained strong cross-divisional working relationships.
Senior Recruitment Coordinator | AMS for Goldman Sachs at Goldman Sachs
November 1, 2022 - April 1, 2023
Established new partnerships with student organizations to support promotional initiatives. Promoted Goldman Sachs series of tech conferences and career fairs. Served as on-site coordinator for the Engineering Division for season 2023 (supporting multiple programs). Assisted recruitment efforts across all divisions represented in Poland. Built and maintained strong cross-divisional working relationships.
HCM Analyst | Social Media Promotion at Goldman Sachs
June 1, 2021 - October 1, 2022
Managed social media promotion of company events and company brand visibility. Organized promotional IT-related events (Hackathon 2.0, Hackathon 2021/2022, GS Quant Challenge). Increased brand awareness through a series of tech conferences and career fairs (e.g., Women in Tech Summit, career fairs organized with academic partners). Planned and scripted externally published texts and ran workshops (including workshop at RIT University: "Soft Skills: How Do They Work?").
SM Strategy & Campaigns (Goldman Sachs) - A nalyst / social media promotion activities at Goldman Sachs
June 1, 2021 - October 1, 2022
Social media promotion of events and company brand visibility in Poland’s new market. Organized promotional IT-related events including Hackathon 2021/2022 and GS Quant Challenge. Increased brand awareness through a series of tech conferences and career fairs. Planned and scripted externally published texts and ran workshops (e.g., ‘How Do Soft Skills Work?’ at RIT University).
Goldman Sachs Social Media Promotions & Events (GSH Strategy) at Goldman Sachs
January 1, 2021 - December 31, 2022
Supported Goldmans Sachs marketing visibility and audience engagement through online and on-site events and initiatives; helped build brand awareness in the newly-entered Polish market via hackathons and related challenges.

Education

Master’s degree (MSc) in Business Management at SWPS University of Social Sciences and Humanities
October 1, 2020 - July 30, 2023
Thesis on Algorithms and Trends in Social Media at SWPS University of Social Sciences and Humanities
October 1, 2017 - July 1, 2023
General Psychology at SWPS University of Social Sciences and Humanities
October 1, 2017 - July 1, 2023
Thesis: An Overview of Preventive Programs for Eating Disorders among Adolescent Girls at SWPS University of Social Sciences and Humanities
October 1, 2017 - July 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Education, Professional Services, Non-Profit Organization