Krzysztof Światły

Managed a varied content portfolio including product photography, CMS-based video tutorials, and recipe development, boosting brand visibility and consumer engagement. Led content strategy and calendars for internal teams and external partners, drove content marketing, and created/curated home feeds while performing copywriting. Collaborated with AI teams to train models and evaluate data against scientific criteria to ensure accuracy and relevance. Streamlined data entry by overseeing a data understanding system that sped processes by 70%; annotated datasets and evaluated LLM results. Maintained a reference data database in Google Sheets, adding/editing/removing entities to ensure consistency. Coordinated customer support portals via Jira, moderated discussions, and set priorities across internal teams and external partners. Translated content with agencies to improve translation quality and authenticity. Used the CMS to edit recipes and support marketing/retention feeds; led partner

Managed a variety of content initiatives, including product photography, CMS video tutorials, and recipe development, which enhanced the brand’s visibility and consumer engagement. Led content strategy and calendars with internal and external partners, driving content marketing, creating and curating home feeds, and copywriting. Collaborated with AI/LLM teams to align learned strategies with project goals, ensuring content accuracy and relevance. Directed QA efforts for recipes, databases, and other resources, generating data reports to maintain high standards of quality.

Translated a variety of business documents to help clients effectively communicate their ideas in Polish markets, including medical texts, culinary content, and books. Ensured accuracy and clarity for health professionals and patients, and made culinary terms accessible to Polish-speaking audiences.