Oksana Kravtsova

Designed intuitive user interfaces for a hospital resource management platform used by 150+ clinical staff members, including doctors, nurses, and administrators, supporting data-driven decisions around patient flow and bed capacity. Transformed 10+ complex operational flowcharts and admin sketches into clear, interactive dashboards, improving clarity and usability of critical hospital data by 40%. Built and maintained a scalable, lightweight design system with 50+ reusable components and embedded real-time predictive data into AI-powered forecasting workflows, reducing manual load-balancing during peak times by up to 30%. Collaborated with a cross-functional international team of 12 across 3 time zones to deliver a pilot-ready MVP aligned with regulatory and clinical standards.

Founded a boutique design studio delivering 6+ digital products across EdTech, HealthTech, and ScienceTech. Owned end-to-end UX/UI design lifecycle, acted as product owner and creative lead, defined user goals and feature scopes, and coordinated cross-functional teams to ensure business and user outcomes. Built lightweight design systems to accelerate development by ~30% and achieved 100% client retention over 3 years. Hired external creatives and collaborated with developers across multiple time zones to deliver pixel-perfect designs.

Since founding Bata Studio, specialized in creating high-impact branding and marketing materials for high-tech and innovative companies, including branding, digital advertising, brochures, pitch decks, one-pagers, and exhibition stands. Evolved the studio into a full-cycle UX/UI practice focused on balancing business goals with user needs. Led direct client communications, defined goals and feature scopes, and delivered high-impact design solutions with consistent delivery and strong client outcomes.