Available to hire
I’m a product-oriented UX/UI & Marketing Designer with 15+ years of experience helping startups and tech companies turn complex ideas into clear, conversion-driven user experiences.
I’ve worked across 6 industries, including FinTech, MedTech, HealthTech, EdTech, Cybersecurity, and more—bridging product strategy and design execution to drive real business outcomes.
Skills
Experience Level
Expert
Expert
Language
English
Advanced
Hebrew (modern)
Fluent
Russian
Fluent
Work Experience
Founder & UX/UI Designer at Bata Design Studio
April 1, 2023 - PresentFounded a boutique design studio delivering 6+ digital products across EdTech, HealthTech, and ScienceTech. Owned end-to-end UX/UI design lifecycle, acted as product owner and creative lead, defined user goals and feature scopes, and coordinated cross-functional teams to ensure business and user outcomes. Built lightweight design systems to accelerate development by ~30% and achieved 100% client retention over 3 years. Hired external creatives and collaborated with developers across multiple time zones to deliver pixel-perfect designs.
Product-oriented UI Designer at SCHUCHART
October 1, 2023 - PresentDesigned intuitive user interfaces for a hospital resource management platform used by 150+ clinical staff members, including doctors, nurses, and administrators, supporting data-driven decisions around patient flow and bed capacity. Transformed 10+ complex operational flowcharts and admin sketches into clear, interactive dashboards, improving clarity and usability of critical hospital data by 40%. Built and maintained a scalable, lightweight design system with 50+ reusable components and embedded real-time predictive data into AI-powered forecasting workflows, reducing manual load-balancing during peak times by up to 30%. Collaborated with a cross-functional international team of 12 across 3 time zones to deliver a pilot-ready MVP aligned with regulatory and clinical standards.
Founder & Marketing Designer at Bata Studio
January 1, 2010 - PresentSince founding Bata Studio, specialized in creating high-impact branding and marketing materials for high-tech and innovative companies, including branding, digital advertising, brochures, pitch decks, one-pagers, and exhibition stands. Evolved the studio into a full-cycle UX/UI practice focused on balancing business goals with user needs. Led direct client communications, defined goals and feature scopes, and delivered high-impact design solutions with consistent delivery and strong client outcomes.
Education
Partial degree at Tel Aviv University
January 1, 2001 - January 1, 2003Partial degree at Tel Aviv University
January 1, 2001 - January 1, 2003Qualifications
Industry Experience
Healthcare, Education, Software & Internet, Life Sciences, Professional Services, Financial Services
Skills
Experience Level
Expert
Expert
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