I'm a product-oriented UX/UI & Marketing Designer with 15+ years of experience helping startups and tech companies turn complex ideas into clear, conversion-driven user experiences. I've worked across 6 industries, including FinTech, MedTech, HealthTech, EdTech, Cybersecurity, and more—bridging product strategy and design execution to drive real business outcomes.

Oksana Kravtsova

I'm a product-oriented UX/UI & Marketing Designer with 15+ years of experience helping startups and tech companies turn complex ideas into clear, conversion-driven user experiences. I've worked across 6 industries, including FinTech, MedTech, HealthTech, EdTech, Cybersecurity, and more—bridging product strategy and design execution to drive real business outcomes.

Available to hire

I’m a product-oriented UX/UI & Marketing Designer with 15+ years of experience helping startups and tech companies turn complex ideas into clear, conversion-driven user experiences.

I’ve worked across 6 industries, including FinTech, MedTech, HealthTech, EdTech, Cybersecurity, and more—bridging product strategy and design execution to drive real business outcomes.

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Experience Level

Expert

Language

English
Advanced
Hebrew (modern)
Fluent
Russian
Fluent

Work Experience

Founder & UX/UI Designer at Bata Design Studio
April 1, 2023 - Present
Founded a boutique design studio delivering 6+ digital products across EdTech, HealthTech, and ScienceTech. Owned end-to-end UX/UI design lifecycle, acted as product owner and creative lead, defined user goals and feature scopes, and coordinated cross-functional teams to ensure business and user outcomes. Built lightweight design systems to accelerate development by ~30% and achieved 100% client retention over 3 years. Hired external creatives and collaborated with developers across multiple time zones to deliver pixel-perfect designs.
Product-oriented UI Designer at SCHUCHART
October 1, 2023 - Present
Designed intuitive user interfaces for a hospital resource management platform used by 150+ clinical staff members, including doctors, nurses, and administrators, supporting data-driven decisions around patient flow and bed capacity. Transformed 10+ complex operational flowcharts and admin sketches into clear, interactive dashboards, improving clarity and usability of critical hospital data by 40%. Built and maintained a scalable, lightweight design system with 50+ reusable components and embedded real-time predictive data into AI-powered forecasting workflows, reducing manual load-balancing during peak times by up to 30%. Collaborated with a cross-functional international team of 12 across 3 time zones to deliver a pilot-ready MVP aligned with regulatory and clinical standards.
Founder & Marketing Designer at Bata Studio
January 1, 2010 - Present
Since founding Bata Studio, specialized in creating high-impact branding and marketing materials for high-tech and innovative companies, including branding, digital advertising, brochures, pitch decks, one-pagers, and exhibition stands. Evolved the studio into a full-cycle UX/UI practice focused on balancing business goals with user needs. Led direct client communications, defined goals and feature scopes, and delivered high-impact design solutions with consistent delivery and strong client outcomes.

Education

Partial degree at Tel Aviv University
January 1, 2001 - January 1, 2003
Partial degree at Tel Aviv University
January 1, 2001 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Software & Internet, Life Sciences, Professional Services, Financial Services