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Hi! I'm Katrina, a multidisciplinary designer with a passion for product design, UI/UX, and visual design. I have experience working with startups, SMEs, and individual clients across various industries such as hospitality, lifestyle, and medical. I recently earned a Master’s degree in Digital Design and Branding with Distinction and am eager to bring creative design solutions to a full-time role. I love combining aesthetics and functionality to create engaging digital and print experiences. From branding and packaging to websites and user interfaces, I enjoy the challenge of bringing ideas to life and improving customer experiences through design.…Hi! I'm Katrina, a multidisciplinary designer with a passion for product design, UI/UX, and visual design. I have experience working with startups, SMEs, and individual clients across various industries such as hospitality, lifestyle, and medical. I recently earned a Master’s degree in Digital Design and Branding with Distinction and am eager to bring creative design solutions to a full-time role. I love combining aesthetics and functionality to create engaging digital and print experiences. From branding and packaging to websites and user interfaces, I enjoy the challenge of bringing ideas to life and improving customer experiences through design.

Katrina S.A. Ruiz

Product Designer, UI Designer, Designer, +2

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Hi! I'm Katrina, a multidisciplinary designer with a passion for product design, UI/UX, and visual design. I have experience working with startups, SMEs, and individual clients across various industries such as hospitality, lifestyle, and medical. I recently earned a Master’s degree in Digital Design and Branding with Distinction and am eager to bring creative design solutions to a full-time role. I love combining aesthetics and functionality to create engaging digital and print experiences. From branding and packaging to websites and user interfaces, I enjoy the challenge of bringing ideas to life and improving customer experiences through design.…Hi! I'm Katrina, a multidisciplinary designer with a passion for product design, UI/UX, and visual design. I have experience working with startups, SMEs, and individual clients across various industries such as hospitality, lifestyle, and medical. I recently earned a Master’s degree in Digital Design and Branding with Distinction and am eager to bring creative design solutions to a full-time role. I love combining aesthetics and functionality to create engaging digital and print experiences. From branding and packaging to websites and user interfaces, I enjoy the challenge of bringing ideas to life and improving customer experiences through design.

Available to hire

Hi! I’m Katrina, a multidisciplinary designer with a passion for product design, UI/UX, and visual design. I have experience working with startups, SMEs, and individual clients across various industries such as hospitality, lifestyle, and medical. I recently earned a Master’s degree in Digital Design and Branding with Distinction and am eager to bring creative design solutions to a full-time role.

I love combining aesthetics and functionality to create engaging digital and print experiences. From branding and packaging to websites and user interfaces, I enjoy the challenge of bringing ideas to life and improving customer experiences through design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Web and Graphic Designer at Self-employed

October 1, 2024 - June 10, 2024

Delivering branding, website, and visual design solutions for clients across hospitality, lifestyle, and medical industries.

Graphic Designer at Powerflex

June 1, 2024 - October 31, 2024

Assisted in weekly product launches and email newsletters with product photography and marketing content. Managed project to overhaul website's licensed imagery coordinating with external contractors. Updated website content and product photography for redesigned products and assemblies. Developed and updated fitting instructions to improve customer experience. Updated stock control system with new product photos and created internal assembly instructions to streamline production. Designed graphic materials for packaging, event collateral, and print ads to support marketing. Created car illustrations for company website.

Digital Designer at BlueTuskr

February 1, 2022 - July 31, 2024

Designed monthly content for email and social media campaigns for clients in various sectors. Redesigned digital collaterals and optimized e-commerce product listings including ads for clients’ Amazon pages and websites.

Digital Designer at Aligned Agency

May 1, 2023 - September 30, 2023

Liaised with stakeholders to understand needs and independently completed three web design projects for clients in luxury hospitality and construction sectors.

Jr. UI/UX Designer at Obra Digital

October 1, 2021 - August 31, 2022

Led creative direction and created prototypes for redesigns of external projects such as landing pages, storefronts, and e-commerce sites. Conducted internal design review sessions with interns to ensure targets for the theme library project. Identified workflow issues and proposed improvements to boost team performance. Assisted senior designer with workload overflow and client revisions. Redesigned landing pages to improve online presence and created an online portfolio for the CEO.

UI/UX Intern at Obra Digital

January 1, 2020 - September 30, 2021

Conceptualized and designed landing pages for sister company’s medical platform, generating new leads and subscriptions. Reduced project cycle times by providing complete design scope including asset creation and imagery with minimal revisions and hand-offs. Actively participated in weekly design reviews supporting team projects.

Graphic Designer at RetailDelight

March 1, 2021 - March 31, 2022

Created product packaging, manuals, and product imagery for listings and marketing that generated customer engagement. Developed social media marketing plan for Sleep products brand’s first quarter. Designed two e-commerce websites for Kitchenware and Sleep products brands.