I help founders, startups and companies build magnetic brands with clarity, aesthetics, and strategic direction — and strengthen their visibility through modern content, storytelling and high-quality media. In roles at Azarova Consulting, Celar Marketing Lab, and Bio Cycle Labs, I lead digital marketing, branding and communications initiatives that drive growth and expand reach across global audiences.

Ksenia Kalashnikova

I help founders, startups and companies build magnetic brands with clarity, aesthetics, and strategic direction — and strengthen their visibility through modern content, storytelling and high-quality media. In roles at Azarova Consulting, Celar Marketing Lab, and Bio Cycle Labs, I lead digital marketing, branding and communications initiatives that drive growth and expand reach across global audiences.

Available to hire

I help founders, startups and companies build magnetic brands with clarity, aesthetics, and strategic direction — and strengthen their visibility through modern content, storytelling and high-quality media.

In roles at Azarova Consulting, Celar Marketing Lab, and Bio Cycle Labs, I lead digital marketing, branding and communications initiatives that drive growth and expand reach across global audiences.

See more

Language

Russian
Fluent
English
Fluent
French
Fluent
Dutch
Beginner

Work Experience

Project Manager at Respond: intellectual marketing digital agency
January 31, 2023 - July 17, 2025
Interaction with clients including meetings with potential and present clients, maintaining client interaction during project management. Developed marketing strategies and budgeting. Analyzed work results and made decisions for further project actions.
SMM Specialist & Project Manager at Vari.SMM Agency
February 28, 2024 - July 17, 2025
Brand development of the company; marketing and business strategy development; developed marketing strategies and built marketing projects for clients. Focus was on social media projects.
Marketing Team Member & Project Manager (Outsource Team Member) at Azarova Consulting
February 1, 2024 - Present
Created and developed marketing strategies for social media; content creation; analytics; managed new project - podcast launching.
Marketing Specialist & Project Manager at Equesolution
February 1, 2024 - Present
Developed marketing strategies for clients; controlled project flow; managed tasks and communication with specialists; performed graphic design and branding tasks.
Marketing Specialist
December 31, 2024 - October 6, 2025
Led project planning and execution, developed strategic marketing initiatives, performed performance analysis and reporting, coordinated cross-functional teams, and optimized processes to drive brand visibility and engagement.
Head of Marketing Department at Equosolution Marketing Agency
January 1, 2024 - Present
Managed marketing department, project planning, marketing strategy development, and client communications; oversaw operational management, reporting and analysis.
Marketing Specialist at Azarova Consulting Tax Agency
January 1, 2024 - Present
Planned and executed marketing initiatives, produced offline and online marketing campaigns, content planning and budgeting for advertising; coordinated media production for podcasts; managed communications with clients and teams.
Marketing Specialist at Vari.S Marketing Agency
December 31, 2024 - October 6, 2025
Managed project planning and execution, strategic marketing, performance analysis and reporting, cross-functional team coordination, and process optimization from Den Haag, The Netherlands.
Marketing Specialist at AzaroVa Consulting (Tax Agency)
January 1, 2024 - Present
Led marketing initiatives including project planning, content planning, and budget planning for advertising; offline and online marketing; media production management for podcasts; client communications.
Head of Marketing Department at Equusolution Marketing Agency
January 1, 2024 - Present
Heading marketing department, project planning, marketing strategy development, client communications, and operational reporting and analysis.
Marketing Specialist at Varis MM Agency
December 31, 2024 - October 6, 2025
Project planning & execution; strategic marketing; performance analysis & reporting; cross-functional team coordination; process optimization; client and team communication.
Marketing Specialist at Azarova Consulting (Tax Agency)
January 1, 2024 - Present
Content planning; offline & online marketing; media production management for podcasts; project planning & execution; strategic marketing; performance analysis & reporting; communication with clients and the team.
Head of Marketing Department at Equolution Marketing Agency
January 1, 2024 - Present
Marketing strategy development; content planning; budgeting; client communications; operational management; reporting & analysis.
CEO & Founder at Celar Marketing Lab
January 1, 2025 - Present
Lead a strategy-driven marketing agency that helps founders, startups and creative businesses build magnetic brands, design clear positioning, and communicate with elegance, precision and impact.
Marketing & Communications Manager at Bio Cycle Labs
June 1, 2025 - Present
Lead the strategic positioning, branding, and communications for Bio Cycle Labs' modular manure-treatment system, Agro-REN EW, helping European farms reduce emissions, cut disposal costs, and meet environmental regulations.
Project Manager at Intellectual Marketing & Digital Agency
January 1, 2020 - December 31, 2023
Project management including client relationship management, project planning & execution, strategic marketing & budgeting, performance analysis & reporting, cross-functional team coordination and process optimization.
Social Media Manager at Azarova Consulting
February 1, 2024 - Present
Developed and executed a digital communications strategy that strengthened the company’s online presence, amplified expert positioning, and built trust with a global audience.
Marketing & Communication Manager at Bio Cycle Labs
January 1, 2025 - December 31, 2026
Led the strategic positioning, branding, and communication of the company's innovative modular manure-treatment systems, Agri-RENEW, helping European and pig farms reduce emissions, cut disposal costs, and comply with environmental regulations.

Education

International business and management at Higher School of Economics
September 1, 2017 - July 31, 2021
Green Business Administration at Aeres University of Applied Science, The Netherlands
January 1, 2022 - January 1, 2025
at Higher School of Economics
January 1, 2017 - January 1, 2021
Content Creation Certificate at SAEU University Amsterdam
January 11, 2030 - January 19, 2026
Content Creation Certificate at SAE University Amsterdam
January 11, 2030 - March 12, 2026
at Aeres University of Applied Sciences, Netherlands
January 11, 2030 - March 12, 2026

Qualifications

Content Creation Certificate
January 11, 2030 - January 19, 2026
Content Creation Certificate
January 11, 2030 - March 12, 2026

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Travel & Hospitality, Other, Education, Software & Internet