I am a versatile and energetic designer with a passion for creating engaging visual content. My journey in graphic design has taken me through various domains, allowing me to collaborate with multiple clients and industries, constantly evolving my skills. I thrive on challenges and believe in using design to tell compelling stories.…

Susan C. Dallas

I am a versatile and energetic designer with a passion for creating engaging visual content. My journey in graphic design has taken me through various domains, allowing me to collaborate with multiple clients and industries, constantly evolving my skills. I thrive on challenges and believe in using design to tell compelling stories.…

Available to hire

I am a versatile and energetic designer with a passion for creating engaging visual content. My journey in graphic design has taken me through various domains, allowing me to collaborate with multiple clients and industries, constantly evolving my skills. I thrive on challenges and believe in using design to tell compelling stories.

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Language

English
Fluent

Work Experience

Art Director at John’s Island Club / John’s Island Community Service League
January 1, 2017 - Present
Design and production for print and website of logos, annual event invitations, and signage.
Art Director at John's Island Community Service League
January 1, 2017 - Present
Design and production for print and website of logos, annual event invitations, and signage.
Art Director at John's Island Club (John's Island Community Service League)
January 1, 2017 - Present
Design and production for print and website of logos, annual event invitations, and signage.
Freelance Graphic Designer at Dallas Design
January 1, 2005 - July 1, 2010
I provide comprehensive design services that range from brand development to web design. I collaborate closely with clients to understand their vision and translate that into effective design solutions.
Freelance Design Consultant at Geographics / Royal Consumer Products
January 1, 2005 - July 1, 2010
Designed trendy letterhead collections for everyday, event, wedding and holiday stationery. Digital production, planograms, sell sheets and sales presentations. Created packaging for private label inkjet photo papers for Microsoft, Royal Brites, and Costco.
Freelance Design Consultant at Geographics/Royal Consumer Products
January 1, 2005 - July 1, 2010
Designed all occasion trendy letterhead collections for everyday, event, wedding and holiday stationery. Digital production, planograms, sell sheets and sales presentations. Created packaging for private label inkjet photo papers for Microsoft, Royal Brites, and Costco.
Owner/Freelance Designer Consultant at Dallas Design, LLC
January 1, 2001 - Present
Graphic and print design, production, web design, and textile design; product design, advertising, packaging, labels, brochures and catalogs; web banners and exhibits; mechanicals, dies, templates, comps and presentations; paper party goods, stationery collections, tableware and home furnishings; forecasting of trendy and classic design platforms; prepress, production and printing in the US and China.
Owner/Freelance Designer at Dallas Design, LLC
January 1, 2001 - Present
Graphic and Print Design, Production, Web Design, Textile Design; product design, advertising, packaging, labels, brochures and catalogs. Web design, banners and exhibits. Mechanicals, dies, templates, comps and presentations. Paper party goods, stationery collections, tableware and home furnishings. Forecasting of trendy and classic design platforms. Prepress, production and printing in the US and China.
Product Designer at C. R. Gibson
January 1, 1986 - January 1, 2000
I worked as part of a team to design and launch innovative products in the stationery and gifts sector. My role involved creating product concepts and visual designs, enhancing the customer experience.
Senior Art Director at C. R. Gibson Company/Thomas Nelson Gifts
January 1, 1986 - January 1, 2001
Managed multiple projects for a high-end social expressions paper party goods manufacturer; photo albums, desk accessories, paper tableware, memory books, calendars, bags, gift wrap and stationery; researched color and pattern trends; initiated licensing contracts; prepress and production; Pantone/color work; press checks; catalog design and photo shoots; vendor relations internationally (US, Mexico, China).
Senior Art Director at C. R. Gibson Company / Thomas Nelson Gifts
January 1, 1986 - January 1, 2001
Managed multiple projects annually for high-end social expressions paper party goods manufacturer. Photo albums, desk accessories, paper tableware, memory books, calendars, bags, gift wrap and stationery. Researched color and pattern trends for upcoming design collections. Initiated new licensing contracts, existing licensees, designers and vendors. Projects included everyday product, wedding, holiday, baby and children's products. Hands-on engineering, layout, comps, prepress, and production from concept to final product. All phases of Pantone, 4-color process, color separation, color correcting, and press checks. Staged layouts for photo shoots and catalog design. Prepress and printing with vendors in the US, Mexico and China.
Senior Designer at C. R. Gibson Company/Thomas Nelson Gifts
January 1, 1986 - January 1, 2001
Art directed multiple projects annually for high end social expressions paper party goods manufacturer. Photo albums, desk accessories, paper tableware, memory books, calendars, bags, gift wrap and stationery. Researched color and pattern trends for upcoming design collections. Initiated new licensing contracts and existing licensees, designers and vendors for implementing everyday product, wedding, holiday and children’s products. Hand on engineering, layout, comps, prepress, and production from concept to final product. All the phases of pantone and 4 color process, color separation, color correcting, and on location press checks. Staged layouts for photo shoots and catalog design. Prepress and printing with vendors in the US, Mexico and China.

Education

Associate Degree at Fashion Institute of Technology, New York, NY
January 11, 2030 - May 23, 2026
Coursework in Advertising and Design at School of Visual Arts, New York, NY
January 11, 2030 - May 23, 2026
Bachelor of Fine Arts at Hobart and William Smith Colleges, Geneva, NY
January 11, 2030 - May 23, 2026
Associate Degree in Textile Design and Associated Arts with Honors at Fashion Institute of Technology
January 11, 2030 - May 23, 2026
Advertising and Design at School of Visual Arts
January 11, 2030 - May 23, 2026
Bachelor of Fine Arts with Architectural Design minor at Hobart and William Smith Colleges
January 11, 2030 - May 23, 2026
Associate Degree in Textile Design and Associated Arts at Fashion Institute of Technology, New York, NY
January 11, 2030 - July 3, 2026
Advertising and Design at School of Visual Arts, New York, NY
January 11, 2030 - July 3, 2026
Bachelor of Fine Arts with Architectural Design minor at Hobart and William Smith Colleges, Geneva, NY
January 11, 2030 - July 3, 2026
Textile Design and Associated Arts Associate Degree with Honors at Fashion Institute of Technology, New York, NY
January 11, 2030 - July 3, 2026
Advertising and Design at School of Visual Arts, New York, NY
January 11, 2030 - July 3, 2026
Bachelor of Fine Arts with Architectural Design minor at Hobart and William Smith Colleges, Geneva, NY
January 11, 2030 - July 3, 2026
Associate Degree in Textile Design and Associated Arts (Honors) at Fashion Institute of Technology, New York, NY
January 11, 2030 - July 3, 2026
Advertising and Design at School of Visual Arts, New York, NY
January 11, 2030 - July 3, 2026
Bachelor of Fine Arts with Architectural Design minor at Hobart and William Smith Colleges, Geneva, NY
January 11, 2030 - July 3, 2026
Bachelor of Fine Arts at Parsons School of Design
January 1, 2000 - January 1, 2004

Qualifications

American Graphic Design Award
January 1, 2007 - May 23, 2026
Microsoft Photo Paper Packaging Award
January 1, 2007 - May 23, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Manufacturing, Retail, Professional Services, Non-Profit Organization, Education
    Euro Bag Design

    Original motifs, repeat patterns and engineered designs for upscal Euro Bag Designs as Art Director for CR Gibson and Sustainable Packaging.

    Promotional Collateral Susan Dallas
    Direct Mail, Advertising, Sales Promos, Events, Brochures and Website presence…
    Branding and Packaging Susan Dallas
    Eye-catching brochures, flyers, banners, and ad campaigns crafted by graphic & web designer Susan Dallas. Boost brand visibility with custom marketing collateral that converts your image.…
    Dallas Surface Design
    From logos and stationery to websites, advertising, and print materials, I create memorable brand experiences that leave a lasting impression.…