I’m Susan C. Dallas, a versatile and energetic design professional specializing in graphic print and textile design. I enjoy guiding projects from initial concept through production, collaborating with product managers, vendors, and teams to deliver compelling layouts, color plans, typography, and prepress across packaging, advertising, and digital media. My background spans freelance consultancy, non-profit art direction, and licensing-driven design work for paper goods, home decor, and fashion brands. I thrive on turning trends into market-ready products, managing schedules with multiple vendors in the US and abroad, and building cohesive brand identities through thoughtful design and production processes.

Susan C. Dallas

I’m Susan C. Dallas, a versatile and energetic design professional specializing in graphic print and textile design. I enjoy guiding projects from initial concept through production, collaborating with product managers, vendors, and teams to deliver compelling layouts, color plans, typography, and prepress across packaging, advertising, and digital media. My background spans freelance consultancy, non-profit art direction, and licensing-driven design work for paper goods, home decor, and fashion brands. I thrive on turning trends into market-ready products, managing schedules with multiple vendors in the US and abroad, and building cohesive brand identities through thoughtful design and production processes.

Available to hire

I’m Susan C. Dallas, a versatile and energetic design professional specializing in graphic print and textile design. I enjoy guiding projects from initial concept through production, collaborating with product managers, vendors, and teams to deliver compelling layouts, color plans, typography, and prepress across packaging, advertising, and digital media.

My background spans freelance consultancy, non-profit art direction, and licensing-driven design work for paper goods, home decor, and fashion brands. I thrive on turning trends into market-ready products, managing schedules with multiple vendors in the US and abroad, and building cohesive brand identities through thoughtful design and production processes.

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Language

English
Fluent

Work Experience

Owner/Freelance Designer at Dallas Design, LLC
January 1, 2001 - Present
Graphic and Print Design, Production, Web Design, Textile Design; product design, advertising, packaging, labels, brochures and catalogs. Web design, banners and exhibits. Mechanicals, dies, templates, comps and presentations. Paper party goods, stationery collections, tableware and home furnishings. Forecasting of trendy and classic design platforms. Prepress, production and printing in the US and China.
Freelance Design Consultant at Geographics/Royal Consumer Products
January 1, 2005 - July 1, 2010
Designed all occasion trendy letterhead collections for everyday, event, wedding and holiday stationery. Digital production, planograms, sell sheets and sales presentations. Created packaging for private label inkjet photo papers for Microsoft, Royal Brites, and Costco.
Senior Designer at C. R. Gibson Company/Thomas Nelson Gifts
January 1, 1986 - January 1, 2001
Art directed multiple projects annually for high end social expressions paper party goods manufacturer. Photo albums, desk accessories, paper tableware, memory books, calendars, bags, gift wrap and stationery. Researched color and pattern trends for upcoming design collections. Initiated new licensing contracts and existing licensees, designers and vendors for implementing everyday product, wedding, holiday and children’s products. Hand on engineering, layout, comps, prepress, and production from concept to final product. All the phases of pantone and 4 color process, color separation, color correcting, and on location press checks. Staged layouts for photo shoots and catalog design. Prepress and printing with vendors in the US, Mexico and China.

Education

Associate Degree at Fashion Institute of Technology, New York, NY
January 11, 2030 - May 23, 2026
Coursework in Advertising and Design at School of Visual Arts, New York, NY
January 11, 2030 - May 23, 2026
Bachelor of Fine Arts at Hobart and William Smith Colleges, Geneva, NY
January 11, 2030 - May 23, 2026
Associate Degree in Textile Design and Associated Arts with Honors at Fashion Institute of Technology
January 11, 2030 - May 23, 2026
Advertising and Design at School of Visual Arts
January 11, 2030 - May 23, 2026
Bachelor of Fine Arts with Architectural Design minor at Hobart and William Smith Colleges
January 11, 2030 - May 23, 2026

Qualifications

American Graphic Design Award
January 1, 2007 - May 23, 2026
Microsoft Photo Paper Packaging Award
January 1, 2007 - May 23, 2026
American Graphic Design Award
January 1, 2007 - May 23, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Manufacturing, Retail, Professional Services