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Hi, I’m Kuber Ghuliani. I’m a data-driven Digital Activations Specialist focused on turning insights into revenue through full-funnel paid media. I plan, execute, and optimize campaigns across Google, Meta, and programmatic channels for large retail and property brands, delivering measurable online and offline results. I thrive in fast-paced environments, collaborating cross-functionally to refine strategies, improve conversions, and tell the story of performance with clear, actionable reports that guide business decisions.…Hi, I’m Kuber Ghuliani. I’m a data-driven Digital Activations Specialist focused on turning insights into revenue through full-funnel paid media. I plan, execute, and optimize campaigns across Google, Meta, and programmatic channels for large retail and property brands, delivering measurable online and offline results. I thrive in fast-paced environments, collaborating cross-functionally to refine strategies, improve conversions, and tell the story of performance with clear, actionable reports that guide business decisions.

Kuber Ghuliani

Growth Marketer, Product Marketer, Marketing Strategist, +3

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Hi, I’m Kuber Ghuliani. I’m a data-driven Digital Activations Specialist focused on turning insights into revenue through full-funnel paid media. I plan, execute, and optimize campaigns across Google, Meta, and programmatic channels for large retail and property brands, delivering measurable online and offline results. I thrive in fast-paced environments, collaborating cross-functionally to refine strategies, improve conversions, and tell the story of performance with clear, actionable reports that guide business decisions.…Hi, I’m Kuber Ghuliani. I’m a data-driven Digital Activations Specialist focused on turning insights into revenue through full-funnel paid media. I plan, execute, and optimize campaigns across Google, Meta, and programmatic channels for large retail and property brands, delivering measurable online and offline results. I thrive in fast-paced environments, collaborating cross-functionally to refine strategies, improve conversions, and tell the story of performance with clear, actionable reports that guide business decisions.

Available to hire

Hi, I’m Kuber Ghuliani. I’m a data-driven Digital Activations Specialist focused on turning insights into revenue through full-funnel paid media. I plan, execute, and optimize campaigns across Google, Meta, and programmatic channels for large retail and property brands, delivering measurable online and offline results.

I thrive in fast-paced environments, collaborating cross-functionally to refine strategies, improve conversions, and tell the story of performance with clear, actionable reports that guide business decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Performance Manager at Metropolis Agency

August 1, 2024 - September 1, 2025

Led strategic planning, development and execution of high-impact Google Search, Meta, and programmatic campaigns for major brands, driving measurable ROI. Implemented tagging, attribution and optimization frameworks to maximize efficiency and revenue. Delivered in-depth performance reviews and recommendations to keep campaigns aligned with evolving business goals and client expectations. Managed daily campaign activities including budget pacing, bid adjustments, and performance analysis to maintain efficiency.

Senior Performance Executive at Metropolis Agency

October 1, 2023 - July 1, 2024

Managed high-performing digital advertising campaigns for notable real estate brands including JLL, I Buy New, CBUS Property, Stonebridge and HomeTown. Developed advanced tagging and attribution systems to enable data-driven optimization and ROI analysis. Advised clients on CRO and CRM strategies, produced comprehensive performance reports and actionable insights to steer campaign direction and KPI attainment. Collaborated cross-functionally to ensure seamless campaign execution and client satisfaction.

Performance Coordinator at UM / Reprise (Media Brands)

October 1, 2021 - April 1, 2022

Led planning, development and execution of Google Search campaigns for high-profile clients including Federal Government of Australia and ACT Government, driving targeted traffic and key KPI improvements. Developed client-specific reporting and actionable insights to support decision-making and strategic refinement. Coordinated cross-functional activities, budgeting, and ongoing optimization to ensure campaign success.

Marketing Coordinator at SA-2 Group

May 1, 2021 - October 1, 2021

Developed and executed marketing plans every six months for four brands, aligning strategies with business objectives to drive growth and brand visibility. Designed impactful marketing campaigns, customer personas, journey maps and social media plans to engage target audiences effectively. Maintained clear communication with clients, external partners and internal teams to ensure smooth collaboration and successful project delivery. Optimized the official website, resulting in a 200% increase in organic traffic through targeted improvements.

Digital Activations Specialist at Chemist Warehouse

September 1, 2015 - Present

Plan, build and optimize full-funnel paid media across Google Search, Performance Max, Shopping, Meta and Programmatic for Australia’s largest pharmacy retailer, driving online sales and in-store traffic. Lead digital activations for high-volume sale bursts (e.g., Black Friday, Boxing Day), coordinating multiple category creatives and channels under tight timelines to maximise ROAS and revenue. Delivered the first ChatGPT advertising activation for an Australian retailer with a 13-day burst spanning six category creatives. Managed supplier-funded (co-op) campaigns for major brands (Blackmores, BioCeuticals, Revlon, Unilever, Nestlé) and ~25 suppliers.