As a seasoned digital marketer with experience of 5 years, I've thrived on the challenge of crafting innovative and creative strategies. I look forward to the possibility of contributing to the continued success of your esteemed organization if selected.

Kugan Varadarajan

As a seasoned digital marketer with experience of 5 years, I've thrived on the challenge of crafting innovative and creative strategies. I look forward to the possibility of contributing to the continued success of your esteemed organization if selected.

Available to hire

As a seasoned digital marketer with experience of 5 years, I’ve thrived on the challenge of crafting innovative and creative strategies. I look forward to the possibility of contributing to the continued success of your esteemed organization if selected.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Social Media Manager at Deepsense Digital Solutions Pvt Ltd
September 30, 2022 - July 9, 2025
Created social media calendars and strategies for multiple brands, improving impressions and follower growth by 10-30% monthly. Coordinated brand consistency with cross teams, managed online reputation, and led idea generation for brand awareness, lead generation, and sales. Managed e-commerce platforms Amazon and Flipkart with promotional ads. Prepared performance presentations for clients and collaborated on new brand pitches and marketing plans with internal teams.
Digital Marketing Manager at MedicMall (Healthcare Online Marketplace)
September 1, 2022 - Present
Managing HubSpot email marketing initiatives to increase conversion rates and subscriber base quarterly. Developed content for Australian healthcare publications, increasing customer enquiries and conversions. Spearheaded the launch of an Australian brand into the South Indian market through comprehensive market research, competitive analysis, and campaign development. Responsibilities included email marketing strategy, social media content creation, SEO coordination, supplier integration planning, client servicing, and marketing presentations.
Digital Marketing Executive at Fingrow Capital Management Consulting Pvt Ltd
February 28, 2022 - July 9, 2025
Launched optimized Google AdWords and Facebook ad campaigns to boost brand visibility and engagement quarterly. Improved website content management and created engaging landing pages, improving key traffic metrics. Managed social media presence and promotional emails. Collaborated with designers to improve user experience and creative content. Measured campaign performance using analytics tools and retargeting techniques. Developed marketing strategies for a fintech SaaS product.
Digital Marketing Specialist at Dronix Technologies Pvt Ltd
April 30, 2021 - July 9, 2025
Developed content marketing strategies using CRM tools and LinkedIn Inmail, increasing enquiries and sales. Managed social media presence, lead generation, email campaigns, and reporting. Authored blogs and maintained editorial calendars. Administered CRM tools including Zoho SalesiQ for online interactions. Utilized LinkedIn premium accounts for B2B marketing and website retargeting.

Education

B.Tech at Jerusalem College of Engineering, Chennai, India
August 1, 2014 - May 31, 2018
Higher Secondary School at Vidya Vikas BHSS, Triuchengodu, Tamil Nadu
August 1, 2012 - May 31, 2014
Senior Secondary School at Kendriya Vidyalaya Anna Nagar, Chennai, Tamil Nadu
August 1, 2010 - May 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Consumer Goods, Software & Internet, Retail

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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