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Hi, I’m Michaela Wu, a data‑driven paid media specialist based in Toronto. I translate clients’ business goals into practical, full‑funnel campaigns across Google Search, YouTube, and social platforms, with a focus on clarity, conversion, and measurable results. I blend storytelling with analytics to inform strategy, optimize budgets, and deliver clear, actionable insights. I’m passionate about building strong client relationships, collaborating with influencers and brand partners, and turning data into growth opportunities across paid media and digital marketing.…Hi, I’m Michaela Wu, a data‑driven paid media specialist based in Toronto. I translate clients’ business goals into practical, full‑funnel campaigns across Google Search, YouTube, and social platforms, with a focus on clarity, conversion, and measurable results. I blend storytelling with analytics to inform strategy, optimize budgets, and deliver clear, actionable insights. I’m passionate about building strong client relationships, collaborating with influencers and brand partners, and turning data into growth opportunities across paid media and digital marketing.

Michaela Wu

Brand Strategist, Marketing Strategist, Social Media Manager, +4

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Hi, I’m Michaela Wu, a data‑driven paid media specialist based in Toronto. I translate clients’ business goals into practical, full‑funnel campaigns across Google Search, YouTube, and social platforms, with a focus on clarity, conversion, and measurable results. I blend storytelling with analytics to inform strategy, optimize budgets, and deliver clear, actionable insights. I’m passionate about building strong client relationships, collaborating with influencers and brand partners, and turning data into growth opportunities across paid media and digital marketing.…Hi, I’m Michaela Wu, a data‑driven paid media specialist based in Toronto. I translate clients’ business goals into practical, full‑funnel campaigns across Google Search, YouTube, and social platforms, with a focus on clarity, conversion, and measurable results. I blend storytelling with analytics to inform strategy, optimize budgets, and deliver clear, actionable insights. I’m passionate about building strong client relationships, collaborating with influencers and brand partners, and turning data into growth opportunities across paid media and digital marketing.

Available to hire

Hi, I’m Michaela Wu, a data‑driven paid media specialist based in Toronto. I translate clients’ business goals into practical, full‑funnel campaigns across Google Search, YouTube, and social platforms, with a focus on clarity, conversion, and measurable results.

I blend storytelling with analytics to inform strategy, optimize budgets, and deliver clear, actionable insights. I’m passionate about building strong client relationships, collaborating with influencers and brand partners, and turning data into growth opportunities across paid media and digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Specialist at Branchy Solution

April 1, 2025 - Present

Translates clients’ business goals into full-funnel paid media plans and strategies across paid search and paid social. Developed comprehensive blocking charts detailing platforms, targeting frameworks, key performance indicators (KPIs), budget allocations, bidding strategies, and project timelines. Launched Google Search campaigns with clean ad group structures, in-depth keyword research, and compelling ad copies; managed end-to-end paid social campaigns including audience targeting, creative planning, execution, and optimization. Produced weekly and monthly reports with insights and next steps to drive improved results.

Brand Account Intern at Gush Cloud International

September 1, 2024 - April 1, 2025

Served as primary point of contact and cultivated strong relationships with clients and influencers, ensuring effective communication and alignment on campaign objectives. Analyzed social media performance for a skincare influencer to increase engagement, driving +17K in monthly interactions. Established platform presence for global influencers, securing brand partnerships within 1–2 months and unlocking new monetization opportunities. Pitched campaign strategies and influencer shortlists to clients, contributing to new business development and strengthening long-term partnerships.

Brand Strategy Intern at Stories International

June 1, 2024 - August 1, 2024

Analyzed a database of over 1,000 influencers to assess brand fit for collaborations and partnerships. Created social media content calendars for brand clients, summarizing content performance metrics to inform data-driven marketing strategies and increase engagement. Conducted market research and prepared business development decks that provided strategic insights for partnership proposals and inspired new campaign ideas.

Creative Intern at Ogilvy Advertising

August 1, 2021 - December 1, 2021

Created over 40 pieces of English copy, including campaign slogans, TVC scripts, and presentation decks. Researched and collected 200+ visual materials, contributing to an engaging Sprite social media marketing strategy. Developed 4 campaign posters in collaboration with designers, photographers, and client representatives, resulting in cohesive and visually appealing marketing materials.

Marketing Associate at Easy Education

August 1, 2018 - April 1, 2021

Initiated two Instagram advertising campaigns and generated over 80,000 unique views. Led development of five interactive online campaigns and attracted over 13,000 unique clicks. Created 500+ visual assets (illustrations, slogans, posters) for the company’s multiple social media accounts.

Creative Intern (Coca Cola Team) at Ogilvy Advertising

August 1, 2021 - December 1, 2021

Created over 40 pieces of English copy, including campaign slogans, TVC scripts, and presentation decks. Researched and collected 200+ visual materials, leading to an engaging and effective Sprite social media marketing strategy. Developed 4 campaign posters in collaboration with designers, photographers, and client representatives, resulting in cohesive and visually appealing marketing materials.