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I am a results-driven Marketing Analytics professional with expertise in data-driven campaign management, growth strategy, and digital marketing. I am seeking opportunities in the U.S. and bring a strong blend of analytical rigor, creative strategy, and a passion for driving successful product launches and scalable market growth. My experience spans Finance, B2B Technology and Biotechnology sectors, where I have collaborated cross-functionally to turn insights into measurable business outcomes through data visualization, attribution, and growth experiments.…I am a results-driven Marketing Analytics professional with expertise in data-driven campaign management, growth strategy, and digital marketing. I am seeking opportunities in the U.S. and bring a strong blend of analytical rigor, creative strategy, and a passion for driving successful product launches and scalable market growth. My experience spans Finance, B2B Technology and Biotechnology sectors, where I have collaborated cross-functionally to turn insights into measurable business outcomes through data visualization, attribution, and growth experiments.

Aarya Kulkarni

Marketing Strategist, Marketing Analyst, Growth Marketer, +5

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I am a results-driven Marketing Analytics professional with expertise in data-driven campaign management, growth strategy, and digital marketing. I am seeking opportunities in the U.S. and bring a strong blend of analytical rigor, creative strategy, and a passion for driving successful product launches and scalable market growth. My experience spans Finance, B2B Technology and Biotechnology sectors, where I have collaborated cross-functionally to turn insights into measurable business outcomes through data visualization, attribution, and growth experiments.…I am a results-driven Marketing Analytics professional with expertise in data-driven campaign management, growth strategy, and digital marketing. I am seeking opportunities in the U.S. and bring a strong blend of analytical rigor, creative strategy, and a passion for driving successful product launches and scalable market growth. My experience spans Finance, B2B Technology and Biotechnology sectors, where I have collaborated cross-functionally to turn insights into measurable business outcomes through data visualization, attribution, and growth experiments.

Available to hire

I am a results-driven Marketing Analytics professional with expertise in data-driven campaign management, growth strategy, and digital marketing. I am seeking opportunities in the U.S. and bring a strong blend of analytical rigor, creative strategy, and a passion for driving successful product launches and scalable market growth.

My experience spans Finance, B2B Technology and Biotechnology sectors, where I have collaborated cross-functionally to turn insights into measurable business outcomes through data visualization, attribution, and growth experiments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Growth Marketing Intern at Astera Labs

June 1, 2025 - December 1, 2025

Managed a $150k digital marketing budget, executing and optimizing multi-channel B2B campaigns via Google Ads Manager to drive a 25% increase in lead generation across the US, Canada and Asia. Optimized paid campaign performance across search and social by refining targeting, budgets, and keyword strategies, increasing relevant traffic by 18% and reducing wasted spend by 10%. Analyzed customer journey and campaign performance data to identify drop-off points and launched targeted CRM campaigns (onboarding and re-engagement), improving lead conversion and retention by 15%. Implemented tracking and attribution systems across marketing channels to improve visibility into campaign performance, increasing attribution accuracy by 25% and enabling better budget decisions. Built a custom AI-powered market research agent on Copilot to analyze competitors, identify high-value keywords, and recommend SEO optimizations for web content and metadata, increasing organic traffic by 15%.

Digital Marketing Strategist at LyoHub x Purdue University

July 1, 2024 - December 1, 2024

Designed and implemented A/B and multivariate tests across ad copy, landing pages, and email campaigns, boosting CTR by 18% and CTA by 12%. Evaluated marketing channel performance and optimized acquisition strategies, leading to a 15% increase in organic traffic. Built an interactive reporting framework to track key marketing metrics (CPC, ROI, ROAS), helping improve campaign performance and optimize budget allocation.

Marketing Specialist Intern at DViO Digital Pvt Ltd

May 1, 2023 - July 1, 2023

Managed and analyzed 10+ marketing campaigns for clients with an average market share of 16%, optimizing KPIs such as CPC, CTA and ROAS. Applied marketing measurement techniques, including marketing mix modelling and matched market tests, to optimize channel allocation for higher conversion value and improved ROI by 22%. Analyzed website and campaign funnels using GA4 to identify drop-off points, optimize conversion paths, and improve overall engagement and lead generation metrics. Analyzed organizational data using SQL and Tableau to uncover consumer behavior insights, identify trends, and develop testable hypotheses for campaign optimization.

Product Marketing Intern – B2B SaaS at Astera Labs

June 1, 2025 - December 1, 2025

Managed a $150k digital marketing budget, executing and optimizing multi-channel B2B campaigns on LinkedIn, Search and social via Google and Meta Ads Manager to drive a 25% increase in lead generation across the US, Canada and Asia. Optimized paid campaign performance by refining targeting, budgets, and keyword strategies, increasing relevant traffic by 18% and reducing wasted spend by 10%. Implemented UTM tracking and attribution systems to improve visibility into campaign performance, increasing attribution accuracy by 25% and enabling better budget decisions. Conducted structured experiments with Sales, Customer and Market data on SQL and Tableau to identify new audiences and growth levers, uncovering a ~$20M untapped market opportunity. Built a real-time Power BI dashboard tracking MQLs, CPL, CPC, and ROAS, and produced regular performance reports for stakeholders.

Digital Marketing Strategist at LyoHub

July 1, 2024 - April 1, 2025

Managed the social media content calendar and created LinkedIn content, customer stories, blogs, and thought leadership assets, increasing audience engagement and brand visibility by 20%. Designed and executed A/B tests across ad creatives, messaging, audience targeting, and landing page experiences, driving an 18% ROAS increase while lowering CPC by 12%. Built a custom AI-powered market research agent using Microsoft Copilot to analyze competitors, identify high-value keywords, and recommend SEO optimizations, driving a 15% increase in non-branded traffic.

Marketing Intern at DVi O Digital Pvt Ltd.

May 1, 2023 - July 1, 2023

Optimized Shopify storefront experiences by analyzing product page performance, customer behavior, and checkout journeys for DTC clients with 16% market share, increasing conversion rates by 14% and reducing cart abandonment. Leveraged merchandising, customer purchase behavior, and product performance data to recommend assortment, pricing, and promotional strategies that increased average order value by 12%. Managed digital distribution of photography and video assets across paid social, email, and eCommerce channels, improving product engagement by 20% and supporting revenue growth initiatives. Monitored eCommerce KPIs including conversion rate, average order value, customer acquisition cost, and return on ad spend, translating performance insights into optimization recommendations that improved online sales by 18%.