Aarya Kulkarni

Managed a $150k digital marketing budget, executing and optimizing multi-channel B2B campaigns on LinkedIn, Search and social via Google and Meta Ads Manager to drive a 25% increase in lead generation across the US, Canada and Asia. Optimized paid campaign performance by refining targeting, budgets, and keyword strategies, increasing relevant traffic by 18% and reducing wasted spend by 10%. Implemented UTM tracking and attribution systems to improve visibility into campaign performance, increasing attribution accuracy by 25% and enabling better budget decisions. Conducted structured experiments with Sales, Customer and Market data on SQL and Tableau to identify new audiences and growth levers, uncovering a ~$20M untapped market opportunity. Built a real-time Power BI dashboard tracking MQLs, CPL, CPC, and ROAS, and produced regular performance reports for stakeholders.

Managed a $150k digital marketing budget, executing and optimizing multi-channel B2B campaigns via Google Ads Manager to drive a 25% increase in lead generation across the US, Canada and Asia. Optimized paid campaign performance across search and social by refining targeting, budgets, and keyword strategies, increasing relevant traffic by 18% and reducing wasted spend by 10%. Analyzed customer journey and campaign performance data to identify drop-off points and launched targeted CRM campaigns (onboarding and re-engagement), improving lead conversion and retention by 15%. Implemented tracking and attribution systems across marketing channels to improve visibility into campaign performance, increasing attribution accuracy by 25% and enabling better budget decisions. Built a custom AI-powered market research agent on Copilot to analyze competitors, identify high-value keywords, and recommend SEO optimizations for web content and metadata, increasing organic traffic by 15%.

Managed the social media content calendar and created LinkedIn content, customer stories, blogs, and thought leadership assets, increasing audience engagement and brand visibility by 20%. Designed and executed A/B tests across ad creatives, messaging, audience targeting, and landing page experiences, driving an 18% ROAS increase while lowering CPC by 12%. Built a custom AI-powered market research agent using Microsoft Copilot to analyze competitors, identify high-value keywords, and recommend SEO optimizations, driving a 15% increase in non-branded traffic.