Victoria Kulaeva

Available to hire

I'm Victoria Kulaeva, a human-centered UX/UI designer with over 5 years of experience crafting intuitive, accessible interfaces for SaaS, B2B, analytics platforms, fintech-style products, and mobile apps.

About

I’m Victoria Kulaeva, a human-centered UX/UI designer with over 5 years of experience crafting intuitive, accessible interfaces for SaaS, B2B, analytics platforms, fintech-style products, and mobile apps. I specialize in user research, wireframing, prototyping, design systems, dashboards, and data visualization, and I enjoy collaborating across disciplines to ship high-quality products.

I integrate AI-assisted workflows to accelerate ideation and content refinement, have worked with international teams across Europe and Asia, and I’m open to remote or hybrid roles.

  • 6 years' experience
  • Joined January 2026

Industry experience

  • Software & Internet
  • Financial Services
  • Professional Services
  • Media & Entertainment
  • Other
  • Education

Work experience· 8 roles

UX/UI Designer / Product Designer · BeCOOL DesignJan 2022 – Dec 2025 · 4 yrs

Led UX/UI design for B2B & B2C platforms, data-driven tools and mobile applications. Built clear web and mobile interfaces with a strong emphasis on human-centered design; improved product clarity and user journeys through structured research, IA improvements and usability-focused iterations; built reusable UI kits and design systems to support faster delivery and consistent UI; delivered full UX lifecycle including research, flows, wireframes, prototypes, usability insights and developer-ready UI; created polished presentations and visual assets for product communication and stakeholder alignment; used AI workflows to support early ideation, UI exploration and content refinement.

UX/UI Designer | Product Designer · BeCOOL DesignJan 2022 – Dec 2025 · 4 yrs

Led UX/UI design for B2B & B2C SaaS platforms, data-driven tools and mobile applications. Improved product clarity and user journeys through structured research, IA improvements and usability-focused iterations. Built reusable UI kits and design systems to support faster delivery and consistent UI. Delivered full UX lifecycle: research, flows, wireframes, prototypes, usability insights and developer-ready UI. Created polished presentations and visual assets for product communication and stakeholder alignment. Used AI workflows to support early ideation, UI exploration and content refinement.

UI/UX Product Designer (IoT Analytics SaaS) · DRINKOTECJan 2021 – Dec 2022 · 2 yrs

Evolved LOOP — an IoT analytics platform for data monitoring and operational insights. Designed data-rich dashboards and analytics interfaces with focus on clarity, structure and reduced cognitive load; developed a scalable design system to support consistent UI patterns across the platform; collaborated in Agile sprints, ensuring smooth translation of UX into development; designed supporting marketing pages, visuals and video assets to strengthen product communication.

UI/UX Product Designer · DRINKOTECJan 2021 – Dec 2022 · 2 yrs
UI/Graphic Designer (Freelance) · FreelanceJan 2019 – Dec 2019 · 1 yr
UX/UI Designer — 1st Prize Winner · Start-Up Weekend Kuala LumpurJan 2019 – Dec 2019 · 1 yr
UI/Graphic Designer · FreelanceJan 2019 – Dec 2019 · 1 yr
UX/UI Designer (Web & Corporate Products) · Sarl U-CornJan 2019 – Dec 2021 · 3 yrs

Education· 6

Certificate · IBM AI-Powered Chatbots & Generative AI2025 – 2026
Intensive Program · Ironhack UX/UI Design Intensive Program2020 – 2021
BA · Saint Petersburg State University (SPBU)2014 – 2019
BA, Mass Communications & Journalism · Saint Petersburg State University (SPBU)2014 – 2019

Certifications and awards

Dean’s List, Top 1%2014 – 2019
IBM AI-Powered Chatbots & Generative AI2025 – 2026

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