I'm Victoria Kulaeva, a human-centered UX/UI designer with over 5 years of experience crafting intuitive, accessible interfaces for SaaS, B2B, analytics platforms, fintech-style products, and mobile apps. I specialize in user research, wireframing, prototyping, design systems, dashboards, and data visualization, and I enjoy collaborating across disciplines to ship high-quality products. I integrate AI-assisted workflows to accelerate ideation and content refinement, have worked with international teams across Europe and Asia, and I’m open to remote or hybrid roles.

Victoria Kulaeva

I'm Victoria Kulaeva, a human-centered UX/UI designer with over 5 years of experience crafting intuitive, accessible interfaces for SaaS, B2B, analytics platforms, fintech-style products, and mobile apps. I specialize in user research, wireframing, prototyping, design systems, dashboards, and data visualization, and I enjoy collaborating across disciplines to ship high-quality products. I integrate AI-assisted workflows to accelerate ideation and content refinement, have worked with international teams across Europe and Asia, and I’m open to remote or hybrid roles.

Available to hire

I’m Victoria Kulaeva, a human-centered UX/UI designer with over 5 years of experience crafting intuitive, accessible interfaces for SaaS, B2B, analytics platforms, fintech-style products, and mobile apps. I specialize in user research, wireframing, prototyping, design systems, dashboards, and data visualization, and I enjoy collaborating across disciplines to ship high-quality products.

I integrate AI-assisted workflows to accelerate ideation and content refinement, have worked with international teams across Europe and Asia, and I’m open to remote or hybrid roles.

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Language

English
Fluent
French
Advanced
Russian
Fluent

Work Experience

UX/UI Designer | Product Designer at BeCOOL Design
January 1, 2022 - December 31, 2025
Led UX/UI design for B2B & B2C SaaS platforms, data-driven tools and mobile applications. Improved product clarity and user journeys through structured research, IA improvements and usability-focused iterations. Built reusable UI kits and design systems to support faster delivery and consistent UI. Delivered full UX lifecycle: research, flows, wireframes, prototypes, usability insights and developer-ready UI. Created polished presentations and visual assets for product communication and stakeholder alignment. Used AI workflows to support early ideation, UI exploration and content refinement.
UI/UX Product Designer at DRINKOTEC
January 1, 2021 - December 31, 2022
Evolved LOOP — an IoT analytics platform for data monitoring and operational insights. Designed data-rich dashboards and analytics interfaces with focus on clarity and reduced cognitive load. Developed a scalable design system to support consistent UI patterns across the platform. Collaborated in Agile sprints to translate UX into development. Created supporting marketing pages, visuals and video assets to strengthen product communication.
UX/UI Designer (Web & Corporate Products) at Sarl U-Corn
January 1, 2019 - December 31, 2021
Delivered end-to-end UX/UI design for Swiss and French clients. Designed responsive websites and interfaces, conducted user research, wireframing, prototyping and information architecture. Produced multimedia content for digital channels, brochures and brand materials. Supported clients with visual communication and layout optimization.
UI/Graphic Designer at Freelance
January 1, 2019 - December 31, 2019
Delivered UI, graphic design and promotional materials for small businesses and content creators. Produced video assets and social media visuals to support brand presence.
UX/UI Designer — 1st Prize Winner at Start-Up Weekend Kuala Lumpur
January 1, 2019 - December 31, 2019
Led UX research, rapid prototyping, and pitch storytelling; delivered winning prototype within 48 hours.
UX/UI Designer / Product Designer at BeCOOL Design
January 1, 2022 - December 31, 2025
Led UX/UI design for B2B & B2C platforms, data-driven tools and mobile applications. Built clear web and mobile interfaces with a strong emphasis on human-centered design; improved product clarity and user journeys through structured research, IA improvements and usability-focused iterations; built reusable UI kits and design systems to support faster delivery and consistent UI; delivered full UX lifecycle including research, flows, wireframes, prototypes, usability insights and developer-ready UI; created polished presentations and visual assets for product communication and stakeholder alignment; used AI workflows to support early ideation, UI exploration and content refinement.
UI/UX Product Designer (IoT Analytics SaaS) at DRINKOTEC
January 1, 2021 - December 31, 2022
Evolved LOOP — an IoT analytics platform for data monitoring and operational insights. Designed data-rich dashboards and analytics interfaces with focus on clarity, structure and reduced cognitive load; developed a scalable design system to support consistent UI patterns across the platform; collaborated in Agile sprints, ensuring smooth translation of UX into development; designed supporting marketing pages, visuals and video assets to strengthen product communication.
UI/Graphic Designer (Freelance) at Freelance
January 1, 2019 - December 31, 2019
Delivered UI, graphic design and promotional materials for small businesses and content creators; produced video assets and social media visuals to support brand presence.

Education

Certificate at IBM AI-Powered Chatbots & Generative AI
January 1, 2025 - January 3, 2026
Intensive Program at Ironhack UX/UI Design Intensive Program
January 1, 2020 - December 31, 2021
BA at Saint Petersburg State University (SPBU)
January 1, 2014 - December 31, 2019
BA, Mass Communications & Journalism at Saint Petersburg State University (SPBU)
January 1, 2014 - December 31, 2019
UX/UI Design Intensive Program at Ironhack
January 1, 2020 - December 31, 2021
AI & Generative AI (IBM) – AI-Powered Chatbots & Generative AI at IBM
January 1, 2025 - January 3, 2026

Qualifications

Dean’s List, Top 1%
January 1, 2014 - December 31, 2019
IBM AI-Powered Chatbots & Generative AI
January 1, 2025 - January 3, 2026

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Other, Education