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Creative lead and content strategist with 7+ years of experience creating, shaping, and managing digital content across social media, marketing, and brand communication. Strong background in creative writing, copywriting, content strategy, visual storytelling, video content creation, social media management, and creative team leadership. Experienced in driving end-to-end content operations including YouTube content management, publishing workflows, copy approval/copyright compliance, channel performance monitoring (CTR, watch time, retention), and translating audience insights and platform data into actionable creative and publishing decisions.…Creative lead and content strategist with 7+ years of experience creating, shaping, and managing digital content across social media, marketing, and brand communication. Strong background in creative writing, copywriting, content strategy, visual storytelling, video content creation, social media management, and creative team leadership. Experienced in driving end-to-end content operations including YouTube content management, publishing workflows, copy approval/copyright compliance, channel performance monitoring (CTR, watch time, retention), and translating audience insights and platform data into actionable creative and publishing decisions.

Ummekulsoom

Content Producer, Writer, Copywriter, +2

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Creative lead and content strategist with 7+ years of experience creating, shaping, and managing digital content across social media, marketing, and brand communication. Strong background in creative writing, copywriting, content strategy, visual storytelling, video content creation, social media management, and creative team leadership. Experienced in driving end-to-end content operations including YouTube content management, publishing workflows, copy approval/copyright compliance, channel performance monitoring (CTR, watch time, retention), and translating audience insights and platform data into actionable creative and publishing decisions.…Creative lead and content strategist with 7+ years of experience creating, shaping, and managing digital content across social media, marketing, and brand communication. Strong background in creative writing, copywriting, content strategy, visual storytelling, video content creation, social media management, and creative team leadership. Experienced in driving end-to-end content operations including YouTube content management, publishing workflows, copy approval/copyright compliance, channel performance monitoring (CTR, watch time, retention), and translating audience insights and platform data into actionable creative and publishing decisions.

Available to hire

Creative lead and content strategist with 7+ years of experience creating, shaping, and managing digital content across social media, marketing, and brand communication. Strong background in creative writing, copywriting, content strategy, visual storytelling, video content creation, social media management, and creative team leadership.

Experienced in driving end-to-end content operations including YouTube content management, publishing workflows, copy approval/copyright compliance, channel performance monitoring (CTR, watch time, retention), and translating audience insights and platform data into actionable creative and publishing decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

YouTube Content Officer / YouTube Content Manager (EMI) at EMI Pakistan

January 1, 2026 - Present

Managed official YouTube channels and handled end-to-end content operations including content ownership, ID claims, and dispute resolution. Uploaded, scheduled, and managed both long-form and short-form video content. Optimized metadata (titles, descriptions, tags, thumbnails) to improve discoverability. Monitored channel performance using impressions, CTR, watch time, and retention, and analyzed trends to improve content placement within the funnel. Supported informed publishing decisions using audience insights. Ensured copyright compliance and overall channel health, including content scheduling and performance reporting.

Creative Team Lead at Black Bird Digital (Remote)

January 1, 2025 - December 31, 2025

Led a remote creative team of designers, developers, writers, and social media executives across multiple client projects. Managed timelines, assigned tasks, and ensured coordination between departments. Communicated with clients to understand goals and translate them into actionable plans. Reviewed and quality-checked deliverables (design, copy, and web assets) to ensure consistency and brand alignment. Guided creative direction, drove idea generation, and supported execution of content including reels, videos, and campaigns. Mentored team members, resolved challenges, tracked project progress, and maintained workflows to meet deadlines and deliver successful outcomes.

Copywriter, Social Media Executive, Assistant Manager (SMM) at Crystallite Pvt Ltd

January 1, 2022 - December 31, 2024

Created compelling copy for websites, brochures, and advertisements. Collaborated with designers to maintain cohesive brand messaging. Managed and grew the company’s social media presence across multiple platforms by developing and executing content strategies to increase engagement and visibility. Scheduled and published posts, images, and videos. Managed client relationships and deliverables, coordinated with sales and design teams to align marketing efforts, and trained/mentored junior team members.

Content Writer at Probyte

January 1, 2021 - December 31, 2022

Wrote and edited articles, blog posts, and social media content for diverse industries. Conducted research and interviews to support content development. Assisted in creating content strategies to drive website traffic and engagement, and optimized content for SEO and platform algorithms.

Academic Writer at Get Solutions

January 1, 2020 - December 31, 2021

Created and edited written content across sectors including technology, healthcare, finance, and education. Conducted detailed research and interviews to support writing high-value materials.

PowerPoint and Social Media Freelance at Freelance

January 1, 2019 - December 31, 2020

Designed PowerPoint presentations for schools and businesses. Managed social media accounts, created regular posts with creative captions, engaged with followers, and responded to customer queries on social platforms.