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KUNAL RATHORE

Available to hire

I’m Kunal Rathore, a Digital Marketing & SEO Specialist focused on driving organic growth through search and content.

About

I’m Kunal Rathore, a Digital Marketing & SEO Specialist focused on driving organic growth through search and content. With 2+ years of experience, I work across technical SEO, on-page optimization, keyword research, competitor analysis, and link-building to help B2B, SaaS, and service businesses improve rankings and conversions.

I enjoy turning data into action—using GA4 and Google Search Console along with tools like Ahrefs, SEMrush, and Screaming Frog to audit websites, monitor performance, and deliver clear SEO reporting. I also stay ahead of evolving search trends like AI Search, AEO/GEO concepts, entity SEO, and Core Web Vitals, collaborating closely with writers, developers, and marketing teams to implement impactful recommendations.

  • 3 years' experience
  • Joined May 2024

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Healthcare
  • Education

Work experience· 13 roles

SEO Specialist · STB Digital (Remote)Jan 2026 – Apr 2026 · 4 mos

Owned end-to-end SEO execution across multiple client websites to drive organic growth. Conducted keyword research and search intent analysis, performed competitor research, and delivered technical SEO audits. Optimized landing pages including metadata, headings, URLs, image alt text, and internal linking; managed content updates through WordPress. Measured results using GA4 and Google Search Console and created actionable SEO performance reports to identify traffic and conversion opportunities. Researched and applied learnings around AI Search, AEO/GEO, and evolving search behavior while coordinating with writers and developers to implement recommendations.

Remote SEO Specialist & Digital Growth ContractorJan 2026 – Present · 11 mos

Provide end-to-end SEO and digital growth services remotely. Conduct technical SEO audits, crawl and indexation checks, and performance baselining using GA4 and Google Search Console. Implement on-page and schema/structured data improvements, manage local SEO and Google Maps optimization via GBP tuning, and execute scalable off-page link-building campaigns. Use AI-assisted workflows for search intent mapping and content optimization, and deliver monthly reporting and insights using Ahrefs/SEMrush and other SEO tooling.

SEO Specialist · STB DigitalJan 2025 – Jun 2025 · 6 mos

Owned end-to-end on-page, content, and technical SEO execution across assigned site portfolios to drive targeted organic acquisition and improve search rankings. Conducted technical audits to identify crawl errors, sitemap defects, and Core Web Vitals gaps, coordinating fixes with development leads. Integrated AI-powered workflows into keyword research and competitive monitoring for search intent mapping and content pipeline support. Maintained monthly SEO performance dashboards in GA4 and Google Search Console to provide actionable growth metrics to stakeholders.

Off-Site SEO Executive · Gaba TelepsychiatryJan 2025 – Jun 2025 · 6 mos
Off-Site SEO Executive · Gaba TelepsychiatryJun 2024 – Dec 2024 · 7 mos
Off-Site SEO Intern · Gaba TelepsychiatryJun 2024 – Jun 2025 · 1 yr 1 mo
SEO Intern / Team Leader · Universal AdventuresDec 2022 – Jan 2023 · 2 mos
SEO Intern (Team Leader) · Universal AdventuresDec 2022 – Jan 2023 · 2 mos

Education· 10

Bachelor's of Business Administration · Guru Gobind Singh Indraprastha University2020 – 2023
Commerce with Mathematics · Rukmani Birla Modern High School2019 – 2020
Bachelor's of Business Administration · Guru Gobind Singh Indraprastha University, New Delhi, Delhi2020 – 2023
Commerce with Mathematics · Rukmani Birla Modern High School, Jaipur, Rajasthan2019 – 2020

Certifications and awards

Google Skillshop – AI-Powered Performance Ads2020 – 2026
Google – Fundamentals of Digital Marketing2020 – 2026
Google Skillshop – AI-Powered Performance Ads2030 – 2026
Google – Fundamentals of Digital Marketing2030 – 2026

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