Kunal Shinde

Created and scheduled engaging social media content across multiple channels, tailoring format and messaging to each platform audience. Executed B2B LinkedIn marketing campaigns in the insurance domain to engage decision-makers and industry professionals. Drafted and distributed weekly newsletters, managed end-to-end podcast production and promotion across social channels, updated client WordPress websites, and planned and promoted events on social media. Built outreach-led organic B2B lead generation and developed client pitch decks to support new business acquisition.

Planned and executed social media and community strategies across LinkedIn, Facebook, Instagram, X, YouTube, and Medium to build brand awareness and engagement. Created channel-specific content and creatives using Canva, and ran online events and webinars with industry experts. Built and managed online communities with consistent brand content, supported CRM strategies with automation (email reminders and WhatsApp integration), and managed Meta Ads campaigns using data-driven targeting and retargeting to maximize conversions. Collaborated with internal marketing, product, and design teams, produced campaign assets, monitored engagement KPIs, and delivered performance reports with insights and recommendations.

Achieved up to 800% ROAS through strategic Google Search Ads, optimizing ad performance and budget allocation. Monitored CPC, CTR, ROI, and conversions and used AI tools to improve efficiency and reduce task time. Produced weekly and monthly reports for optimization, executed on-page and off-page SEO to enhance rankings and organic traffic, and supported creation of ad content and high-quality graphics. Led social media planning for LinkedIn, Facebook, and Instagram to drive brand awareness, developed comprehensive marketing strategies aligned to business goals, crafted pitch decks for clients, and optimized WordPress websites to improve site performance and conversion rates.