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I lead with 5+ years of international experience, guiding content teams in remote, cross-cultural environments. I’ve worked across Australia, the USA, Nepal, and Switzerland—building content that’s practical, purposeful, and aligned with real business goals. I operate at the intersection of strategy and execution: shaping content strategies and editorial plans, then writing, refining, and managing content across CMS platforms. I’m known for strong communication, strategic thinking, and using AI tools and analytics thoughtfully to improve quality, consistency, and impact.…I lead with 5+ years of international experience, guiding content teams in remote, cross-cultural environments. I’ve worked across Australia, the USA, Nepal, and Switzerland—building content that’s practical, purposeful, and aligned with real business goals. I operate at the intersection of strategy and execution: shaping content strategies and editorial plans, then writing, refining, and managing content across CMS platforms. I’m known for strong communication, strategic thinking, and using AI tools and analytics thoughtfully to improve quality, consistency, and impact.

Kushma Poudel

Content Strategist, Copywriter, Social Media Manager

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I lead with 5+ years of international experience, guiding content teams in remote, cross-cultural environments. I’ve worked across Australia, the USA, Nepal, and Switzerland—building content that’s practical, purposeful, and aligned with real business goals. I operate at the intersection of strategy and execution: shaping content strategies and editorial plans, then writing, refining, and managing content across CMS platforms. I’m known for strong communication, strategic thinking, and using AI tools and analytics thoughtfully to improve quality, consistency, and impact.…I lead with 5+ years of international experience, guiding content teams in remote, cross-cultural environments. I’ve worked across Australia, the USA, Nepal, and Switzerland—building content that’s practical, purposeful, and aligned with real business goals. I operate at the intersection of strategy and execution: shaping content strategies and editorial plans, then writing, refining, and managing content across CMS platforms. I’m known for strong communication, strategic thinking, and using AI tools and analytics thoughtfully to improve quality, consistency, and impact.

Available to hire

I lead with 5+ years of international experience, guiding content teams in remote, cross-cultural environments. I’ve worked across Australia, the USA, Nepal, and Switzerland—building content that’s practical, purposeful, and aligned with real business goals.

I operate at the intersection of strategy and execution: shaping content strategies and editorial plans, then writing, refining, and managing content across CMS platforms. I’m known for strong communication, strategic thinking, and using AI tools and analytics thoughtfully to improve quality, consistency, and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Newsletter Consultant at UNHCR

May 1, 2024 - May 1, 2025

Designed and developed monthly newsletters for global audiences, creating high-quality content and visually engaging layouts using Canva and Adobe Photoshop. Created newsletter content for UNHCR prioritizing empathy, dignity, and ease of understanding so important messages feel approachable and relevant. Managed newsletter campaigns through Mailchimp, monitoring engagement metrics (open rates, CTRs) to refine content strategy and improve audience reach.

Digital Content Strategist at Digital Six

February 1, 2024 - August 1, 2026

Created SEO-focused content to rank across education, facilitation, technology, professional services, and local SMB sectors. Conducted keyword research and search-intent analysis using Ahrefs, Semrush, Google Search Console, and related SEO tools. Managed end-to-end content strategy, creation, implementation, optimization, and publishing across client websites. Applied on-page and technical SEO including internal linking, site structure, metadata, schema, and content optimization. Worked extensively with WordPress, Squarespace, and Shopify for content implementation and updates. Managed Google Business Profiles and local SEO activities including city plus service targeting and local search optimization. Analyzed search/content performance data to identify opportunities, test results, and prioritize optimizations. Used AI as part of the workflow while maintaining editorial judgment, fact-checking, and quality/accuracy. Worked independently across multiple client accounts taking ownersh

Content Lead at Outpace SEO

November 1, 2022 - January 1, 2026

Increased monthly content output by 365% through optimized workflows, productivity strategies, and structured content planning in Notion. Managed content production for SaaS, B2B, B2C, and SMB clients while ensuring consistent SEO alignment. Mentored team members to strengthen copywriting skills and improve delivery excellence. Led hiring, onboarding, training, and performance evaluations for 25+ team members across five countries. Developed succession plans and recognized high-performing contributors to build a results-driven culture. Ensured accurate and timely content publishing across WordPress, HubSpot, and Shopify. Collaborated closely with SEO and web development teams to align content strategy with technical requirements. Provided regular project updates, client reports, and performance analytics to stakeholders.

E-commerce / Content Writer / Social Media Manager at The Local Bike Shop

November 1, 2021 - January 1, 2024

Increased social media engagement to 1.3M through targeted Instagram and Facebook campaigns. Boosted annual sales from $3K to $1M by optimizing e-commerce operations, product listings, blogs, web, and promotional content. Achieved #1 Google ranking for featured content within 24 hours. Executed email campaigns using GetResponse, Pipedrive, and SendFox, achieving an 80% response rate.

Senior Content Manager / Writer at NSWIT Support

June 1, 2020 - October 1, 2022

Managed multi-channel content across IT, Education, Fitness, Finance, Taxation, Legal, and Real Estate sectors for SaaS, B2B, B2C, and SMB clients. Conducted keyword research and SEO optimization using Surfer SEO, Google Keyword Planner, and competitor analysis to maintain consistent search alignment. Developed and implemented internal linking strategies to improve site structure, content discoverability, and organic performance. Produced pillar content, FAQs, guides, and niche blogs to support cross-functional teams in maintaining quality and consistency. Wrote short-form LinkedIn content for the founder as a ghostwriter. Collaborated closely with SEO and web development teams to align content strategy with technical requirements.

Education

MBA in Global Leadership & Management (GLM) at Tribhuvan University, Kathmandu, Nepal

January 1, 2023 - January 1, 2023

MBA in Social Innovation & Entrepreneurship at HANGDONG Global University, South Korea

January 1, 2022 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Retail, Media & Entertainment, Financial Services, Non-Profit Organization, Software & Internet, Real Estate & Construction, Other, Telecommunications