Senior Brand Designer at Independent / Freelance

Led end-to-end brand and visual system design for consumer-facing digital products, protocols, and campaigns from concept and art direction through to final execution. Built scalable brand systems with typography, colour palettes, iconography, illustration styles, motion principles, and reusable components. Designed web and mobile experiences including microsites and landing pages, establishing visual hierarchy aligned with brand principles. Created visual storytelling frameworks to communicate complex concepts (e.g., decentralisation, solvers, community, future infrastructure). Produced motion assets such as sizzle reels and promotional videos, and delivered custom icon systems, illustrations, and landscapes used across product, marketing, community and events. Translated reports and technical narratives into clear infographics and data-driven visuals. Adapted brand systems across platforms, languages, and cultures, ensuring consistency at scale. Collaborated with creative directors a

Career Break at Independent Cultural Research

Independent cultural research across Asia, deepening understanding of visual language, symbolism, and storytelling across markets, strengthening global brand sensitivity.

Mid-Weight Designer at Purpose

Led and co-ordinated international design teams across Rwanda, Colombia, and Brazil, delivering globally consistent yet locally relevant brand work. Managed and art-directed a global freelance team for LEGO Learning Through Play, creating a modular illustration system rolled out across multiple markets. Illustrated and art-directed an educational game commissioned by the Bill & Melinda Gates Foundation. Strengthened organisation-wide standards across typography, layout systems, and visual consistency.

Designer at Aesop Agency

Designed brand identities, packaging, and visual systems for global clients. Focused on typography-led and illustration-driven brand expression across digital and print. Delivered high-quality work using Figma, Keynote, and Adobe Creative Suite.