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Brand and marketing strategist with 13+ years of experience across branding, creative direction, and integrated communications. Leads brand positioning, messaging systems, go-to-market strategies, and cross-disciplinary teams to translate business objectives into clear brand and marketing direction. Advises businesses on AI adoption and digital transformation within marketing and communications. Experienced in planning and executing digital and multi-channel campaigns, managing marketing KPIs, and building new service lines from concept to launch—e.g., AI-enabled hospitality tech initiatives in Ibiza.…Brand and marketing strategist with 13+ years of experience across branding, creative direction, and integrated communications. Leads brand positioning, messaging systems, go-to-market strategies, and cross-disciplinary teams to translate business objectives into clear brand and marketing direction. Advises businesses on AI adoption and digital transformation within marketing and communications. Experienced in planning and executing digital and multi-channel campaigns, managing marketing KPIs, and building new service lines from concept to launch—e.g., AI-enabled hospitality tech initiatives in Ibiza.

Katherine Rivas

Brand Strategist, Marketing Strategist, Marketing Consultant, +3

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Brand and marketing strategist with 13+ years of experience across branding, creative direction, and integrated communications. Leads brand positioning, messaging systems, go-to-market strategies, and cross-disciplinary teams to translate business objectives into clear brand and marketing direction. Advises businesses on AI adoption and digital transformation within marketing and communications. Experienced in planning and executing digital and multi-channel campaigns, managing marketing KPIs, and building new service lines from concept to launch—e.g., AI-enabled hospitality tech initiatives in Ibiza.…Brand and marketing strategist with 13+ years of experience across branding, creative direction, and integrated communications. Leads brand positioning, messaging systems, go-to-market strategies, and cross-disciplinary teams to translate business objectives into clear brand and marketing direction. Advises businesses on AI adoption and digital transformation within marketing and communications. Experienced in planning and executing digital and multi-channel campaigns, managing marketing KPIs, and building new service lines from concept to launch—e.g., AI-enabled hospitality tech initiatives in Ibiza.

Available to hire

Brand and marketing strategist with 13+ years of experience across branding, creative direction, and integrated communications. Leads brand positioning, messaging systems, go-to-market strategies, and cross-disciplinary teams to translate business objectives into clear brand and marketing direction.

Advises businesses on AI adoption and digital transformation within marketing and communications. Experienced in planning and executing digital and multi-channel campaigns, managing marketing KPIs, and building new service lines from concept to launch—e.g., AI-enabled hospitality tech initiatives in Ibiza.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Brand & Marketing Strategist at Kartik a Studio (Self-employed)

September 1, 2025 - Present

Freelance brand and marketing strategist working with international clients across technology, education, and professional services. Develops brand positioning, messaging systems, go-to-market strategies, and integrated communication plans aligned to business objectives. Provides strategic and creative direction, coordinating multidisciplinary teams across design, content, and audiovisual production. Advises businesses on AI adoption and digital transformation within marketing and communications. Selected projects include Chatte rb ug Ltd and hello DoJo, an AI-powered hospitality technology startup based in Ibiza.

Marketing Manager at Chatte rb ug Ltd

September 1, 2024 - September 1, 2025

Developed strategic marketing plans for each service line, defining audience segments, communication objectives, and conversion goals. Built and implemented social media strategies to increase brand awareness by 20% within one year and strengthened digital presence. Managed paid media across Meta Ads alongside email marketing initiatives, using performance analysis and A/B testing to optimize results. Led branding and development of a Learning Management System (LMS) from the ground up, ensuring alignment with brand positioning and visual identity. Analyzed marketing KPIs and performance data to inform strategic decisions and identify improvement opportunities. Led the marketing proposal that won the tender to organize the ASLTI PN National Annual Therapy Conference 2026, strengthening Chatte rb ug’s positioning in the UK independent speech and language therapy sector. Coordinated cross-disciplinary creative and production teams; improved operational efficiency by 27% within three mo

Marketing Executive at Chatte rb ug Ltd

September 1, 2023 - September 1, 2024

Supported and executed marketing activities including developing service-line marketing inputs, social media strategy implementation, and campaign optimization. Contributed to paid media execution across Meta Ads and email marketing initiatives. Conducted analysis of KPIs and performance data to support continuous improvement and stronger brand visibility and conversion outcomes.

Senior Content Creator at eGrowth Media

November 1, 2022 - September 1, 2023

Led brand strategy, communications, and marketing projects for clients across Venezuela and the United States. Developed visual identities for 20+ brands and directed campaigns, audiovisual productions, and multichannel content strategies. Implemented marketing strategies contributing to a 50% increase in client portfolio and up to 25% increase in brand awareness. Led brand and communications strategy including campaigns, content, and customer loyalty initiatives. Created and directed the “PARAT I” campaign, including creative concept, scriptwriting, production, and audiovisual direction.

Founder & Brand & Marketing Strategist at Kartika Creative Studio

October 1, 2020 - October 1, 2022

Founded and led a creative studio focused on brand and marketing strategy. Produced brand-aligned content and campaign creative, coordinating strategy and creative execution across channels.

Fractional Marketing Director at V ive Colec cio nes (COIMTEX, C.A.)

February 1, 2020 - September 30, 2020

Developed internal and external communications strategies including buyer persona development and standardization of brand communication guidelines. Created and developed the “Soy Vive” campaign, contributing to a 15% increase in sales.

Brand & Marketing / Communications (role not explicitly stated) at Barquisimeto (Vive Colecciones (COIMTEX, C.A.) listed as location/company section)

January 1, 2014 - August 31, 2018

Worked in Barquisimeto, contributing to brand and marketing communications efforts including campaign development and communications strategy.