Kenji Wada

Available to hire

I'm Kenji Wada, a UX/UI Visual Designer and Researcher with over 10 years of experience combining academia and industry, focusing on data visualization, GIS, and front-end development.

About

I’m Kenji Wada, a UX/UI Visual Designer and Researcher with over 10 years of experience combining academia and industry, focusing on data visualization, GIS, and front-end development. I turn complex data and socio-technical challenges into clear, user-centered designs that enable informed decision-making and better user experiences.

I enjoy collaborating across disciplines—from researchers and product teams to front-end engineers—through workshops, usability testing, and design systems. Based in Leiden, I work as a freelance UX/UI designer in the Netherlands, with a track record across academia and industry, and I’m authorized to work for any EU employer.

  • 17 years' experience
  • Joined December 2024

Industry experience

  • Software & Internet
  • Education
  • Government
  • Transportation & Logistics
  • Financial Services
  • Real Estate & Construction
  • Media & Entertainment
  • Healthcare
  • Professional Services

Work experience· 30 roles

Freelance UX/UI Visual Designer & Researcher · Self-employedMar 2024 – Present · 2 yrs 9 mos

Conduct design research including surveys, personas, and customer journey mapping for a MaaS project in Japan. Design and develop web applications displaying congestion data in Japan using Svelte and D3. Create scrollytelling websites for UK-based education clients using AngularJS and D3.

Freelance UX/UI Visual Designer & Researcher · Self-EmployedMar 2024 – Present · 2 yrs 9 mos

Conducted design research including surveys, personas, and customer journey mapping for a MaaS project in Japan. Designed and developed a web application to display congestion data in Japan using Svelte and D3. Also developed a scrollytelling website for a UK-based education company using AngularJS and D3.

Freelance UX/UI Visual Designer & Researcher · Self-employedMar 2024 – Present · 2 yrs 9 mos

Conduct design research (surveys, personas, and customer journey mapping) for a Mobility-as-a-Service project in Japan. Design and develop a web application to display congestion data using Svelte and D3. Design and develop a scrollytelling website for a UK-based education company with AngularJS and D3.

UX Designer · De Nederlandsche BankFeb 2024 – Oct 2025 · 1 yr 9 mos
UX Designer · De Nederlandsche BankFeb 2024 – Jul 2025 · 1 yr 6 mos
UX Designer · De Nederlandsche BankFeb 2024 – Jul 2025 · 1 yr 6 mos
UX Designer · De Nederlandsche BankFeb 2024 – Jul 2025 · 1 yr 6 mos
PhD Candidate / Doctoral Researcher · Eindhoven University of TechnologySep 2022 – Oct 2025 · 3 yrs 2 mos

Education· 12

PhD · Eindhoven University of Technology2018 – 2022
M.A. · San Francisco State University2011 – 2014
B.A. · KANSAI GAIDAI University2004 – 2007
PhD · Eindhoven University of Technology2018 – 2022

Certifications and awards

GIS Certificate2030 – 2025

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