Available to hire
multi-faceted individual contributor with a niche in social media marketing, branding and positioning
Experience Level
Language
English
Fluent
Malay
Advanced
Korean
Beginner
Spanish; Castilian
Beginner
Thai
Beginner
Work Experience
Founder at Tangcup Sdn Bhd
November 1, 2023 - PresentFounder of Tangcup Sdn Bhd and owner of OTSATE; artisanal lemongrass sauce distributed via BilaBila Mart, Mondo Smart Store, Shopee, TikTok Shop and more.
ASEAN Youth Fellow at Singapore International Foundation & National Youth Council Singapore
October 1, 2023 - November 30, 2023One of 40 ASEAN delegates selected from 1,000+ applicants; engaged in intellectual discourse with SG PM Lawrence Wong, entrepreneurs, policy makers, VCs and corporate leaders; offered full sponsorship to Singapore & Hanoi.
Co-Founder & Chief Operating Officer at Malaysian PAYGAP
February 1, 2023 - January 31, 2024Manpower planning & orchestrating logistics for MPG KL Meet Up, Goal Gather Social Club & Work Slayer Summit 2024.
Employer Branding & Engagement Lead at Setel Ventures Sdn Bhd
January 1, 2023 - June 30, 2024Handpicked by the CEO to lead Employer Branding and Engagement initiatives.
Chief People Officer at Emerging Leaders Asia
July 1, 2021 - July 31, 2023Manage 6 Project Directors; oversee projects to engage alumni and equip them with future-proof skills.
Social Media Lead at Setel Ventures Sdn Bhd
May 1, 2021 - March 31, 20231st social hire; built brand’s presence on social media; implemented content strategies and engagement tactics based on social listening insights.
Social Media Strategy Lead at Digitas Malaysia
April 1, 2020 - April 30, 2021Seconded to Coca-Cola as a Social Specialist in SIMA Integrated Marketing Communications; contributed to Social Media Trends 2021 report; prepared social listening reports with Netbase and oversaw TVC production for Coca-Cola SIMA’s CNY 2021 campaign.
Social Media Project Manager at Creative Stew Sdn Bhd
December 1, 2020 - November 30, 2021Strategised comms for Motul APAC team; regional hub for content deployment across Singapore, Malaysia, Korea, Indonesia, Thailand, Vietnam, Philippines, Taiwan and Hong Kong.
Participant at Axiata Young Talent Program
June 1, 2019 - June 30, 2021Young CEO Development Program; Cohort 4; 1 of 80 participants; led team to implement Data Governance and Robotics Process Automation to digitise end-to-end billing for edotco; won 1st place; developed MVP for TreatMalaysia and achievements in sustainability challenges.
Co-Head at Emerging Leaders Asia
July 1, 2020 - December 31, 2020Action Learning Teams; managed talent pipeline; coordinated exclusive Fireside Chat with AirAsia Santan GM Catherine Goh.
Integrated Manager at ADA Malaysia
September 1, 2019 - March 31, 2020Client Solutions & Partnership Integrated Manager; superconnector between client and internal teams; drive retention & growth among Boost e-wallet app partners.
Social Media & Content Manager at ADA Malaysia
December 1, 2017 - October 31, 20191st social hire; incubated the social media team; partnered with Creatives, Data Science, Media and Paid Social to deploy experiential social content.
Social Media Content Creator at We Are Rep, Singapore
January 1, 2016 - December 31, 2019Content creation for Archipelago Brewery, Rekorderlig Cider SG, WD Australia, Cooper Vision Singapore & Malaysia; face-to-face client management with Archipelago Brewery in Singapore.
Senior Social Media Executive at VML Malaysia
October 1, 2015 - December 31, 2017Employee No.1 & #1 social hire; built social media presence; analyzed trends with Digimind and updated regional clients monthly.
Social Media Writer at FCB Kuala Lumpur
September 1, 2014 - October 31, 2015Dedicated social media content creator for telco Celcom’s prepaid brand Xpax; crafted blog pointers for KOLs prior to campaigns.
Digital Marketing Intern at FCB Kuala Lumpur
June 1, 2014 - August 31, 2014Assisted Project Manager; researched social media trends to support content planning.
Team Leader of Talent Recruitment at AIESEC Taylor’s University
February 1, 2013 - September 30, 2013Sourcing, recruiting and assisting international students in HIV/AIDS awareness project (Raising Awareness with Reaction - RAwR).
Public Relations Manager at AIESEC Awal, Bahrain
December 1, 2012 - January 31, 2013End-to-end event marketing; organized SELF Conference; responsible for marketing materials and global knowledge sharing.
Education
Master of Business Administration at INTI International University & University of Hertfordshire
September 1, 2022 - August 31, 2023Master of Arts in Management Studies at INTI International University & University of Hertfordshire
September 1, 2022 - August 31, 2023Bachelor of Arts in Communication & Media Management at University of South Australia
July 1, 2011 - June 30, 2014Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Consumer Goods
Experience Level
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