I’m a creative and art direction leader and brand strategist who helps artists, businesses in events and the arts, and organisations turn bold ideas into clear brands, high-performing digital and tangible experiences, and effective campaigns. I bring end-to-end delivery across brand identity and strategy, web/e-commerce development, creative direction, content and copywriting, and project/ops management—often through campaigning, fundraising, product launches, and multi-disciplinary team leadership.

I’m a creative and art direction leader and brand strategist who helps artists, businesses in events and the arts, and organisations turn bold ideas into clear brands, high-performing digital and tangible experiences, and effective campaigns. I bring end-to-end delivery across brand identity and strategy, web/e-commerce development, creative direction, content and copywriting, and project/ops management—often through campaigning, fundraising, product launches, and multi-disciplinary team leadership.

Available to hire

I’m a creative and art direction leader and brand strategist who helps artists, businesses in events and the arts, and organisations turn bold ideas into clear brands, high-performing digital and tangible experiences, and effective campaigns.

I bring end-to-end delivery across brand identity and strategy, web/e-commerce development, creative direction, content and copywriting, and project/ops management—often through campaigning, fundraising, product launches, and multi-disciplinary team leadership.

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Work Experience

Art Director, Creative & Art Direction (Startup founder and development) at Future Good / Futuregood.au
January 1, 2020 - January 1, 2020
Startup founder and developer. Built brand identity and strategy, led product and operations/systems strategy, managed a small team (~4), and delivered product design/development and project/campaign management, including web and e-commerce development and creative direction.
Co-Founder, Director, COO, CMO at Monomata
January 1, 2020 - Present
Co-founded Monomata and led operations, brand strategy, product development, fundraising efforts (~$4M), and go-to-market. Drove creative/art direction and brand identity and strategy, managed project and campaign delivery, and oversaw web and e-commerce development, digital design and 3D rendering, and product/content production (design, copywriting, and packaging). Also contributed to product design and development, digital animations, photography/cinematography, event production, and ongoing business strategy and operations.
Co-Founder, Director, Brand Strategist, BDM at Sub Pod
January 1, 2016 - January 1, 2020
Co-founded and led brand strategy/business development and operations for Sub pod. Worked across project and campaign management, product and stock ordering, menu and product development, and digital/print/web design for the brand experience.
Operations Manager, BDM at Youeni
January 1, 2014 - January 1, 2015
Led operations management and business development alongside team and brand-related delivery, including digital, print and web design, menu and product development, and packaging/retail production work.
Art Director, Senior Designer, General & Operations Manager at Arkwright & Co
January 1, 2013 - January 1, 2014
Held senior creative and operations leadership responsibilities. Delivered brand identity and strategy, product development, print and packaging production, project and campaign management, and web/e-commerce development. Managed teams and contributed to recruitment/training/rostering and other operational systems.

Education

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Qualifications

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Other