I am a dedicated and detail-oriented Marketing Associate with 2+ years of experience designing and implementing digital marketing and e-commerce strategies that grow brand visibility and revenue. I excel at creating platform-tailored content for Pinterest and TikTok, optimizing Shopify product listings, and analyzing key performance indicators. I have a proven track record of driving sustained growth in website traffic and online sales while engaging customers through thoughtful content and proactive problem-solving.

Kyla Marie Claveria

I am a dedicated and detail-oriented Marketing Associate with 2+ years of experience designing and implementing digital marketing and e-commerce strategies that grow brand visibility and revenue. I excel at creating platform-tailored content for Pinterest and TikTok, optimizing Shopify product listings, and analyzing key performance indicators. I have a proven track record of driving sustained growth in website traffic and online sales while engaging customers through thoughtful content and proactive problem-solving.

Available to hire

I am a dedicated and detail-oriented Marketing Associate with 2+ years of experience designing and implementing digital marketing and e-commerce strategies that grow brand visibility and revenue.

I excel at creating platform-tailored content for Pinterest and TikTok, optimizing Shopify product listings, and analyzing key performance indicators. I have a proven track record of driving sustained growth in website traffic and online sales while engaging customers through thoughtful content and proactive problem-solving.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Digital Marketing Associate at Chiara Media
October 1, 2023 - Present
Developed and executed platform-specific marketing strategies for Pinterest and TikTok to increase brand visibility and engagement. Designed and edited visual content using Canva for Pinterest pins and TikTok videos. Wrote SEO-friendly blog posts to drive organic website traffic. Scheduled content for Pinterest via Tailwind and for TikTok to maintain publishing consistency. Monitored content performance with Pinterest Analytics and Tailwind Analytics and implemented data-driven improvements. Implemented optimization strategies that resulted in 80% growth in website traffic and online sales. Managed customer inquiries to resolve issues and maintain satisfaction.
Shopify Listing Manager at Chiara Media
April 2, 2024 - Present
Managed end-to-end Shopify product listing operations: uploaded images, crafted SEO-focused product titles and descriptions, added tags and image alt text; edited product mockups using Adobe Photoshop to ensure on-brand presentation and consistent image quality. Optimized product metadata and assigned items to strategic collections to improve navigation and internal search performance. Performed seasonal homepage and campaign updates to highlight campaigns and priority products. Monitored product and store performance with Shopify Analytics and Google Analytics to identify high-performing items and opportunities for optimization.
Marketing Intern at Roaring Web Solutions
March 1, 2023 - May 1, 2023
Produced promotional short reels and long-form videos for clients, including filming and editing to meet campaign objectives. Wrote captions for social media posts to increase engagement and campaign reach. Coordinated on-site shoots to capture the clients' products.
Electrical Assistant at De La Salle Lipa
January 1, 2019 - January 1, 2023
Maintained and updated student records through accurate data entry and regular database management; processed student requests for official documents; coordinated with departments to ensure timely completion.

Education

Bachelor of Science in Business Administration, Marketing Management (Cum Laude) at De La Salle Lipa
January 1, 2019 - January 1, 2023

Qualifications

Certificate of Civil Service Eligibility
January 1, 2024 - March 23, 2026
Best Capstone Research in Marketing Management Program - Silver Award (Best Thesis Award)
January 1, 2023 - March 23, 2026
Outstanding St. Solomon Leclerc Scholar
January 1, 2023 - March 23, 2026
St. Solomon Leclerc Award Finalist
January 1, 2023 - March 23, 2026
Bloomberg Market Concepts
January 1, 2019 - March 23, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services