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Fashion marketing professional with experience in luxury retail, clienteling, and in-store brand experiences. Skilled in styling recommendations, product selection, and elevating customer experience in fast-paced environments while maintaining premium brand standards. Background includes fashion marketing strategy, integrated 360° campaigns, and luxury brand repositioning supported by market research, competitive analysis, CRM and digital activation. Experienced collaborating cross-functionally on visual merchandising, events, and brand messaging across multiple languages.…Fashion marketing professional with experience in luxury retail, clienteling, and in-store brand experiences. Skilled in styling recommendations, product selection, and elevating customer experience in fast-paced environments while maintaining premium brand standards. Background includes fashion marketing strategy, integrated 360° campaigns, and luxury brand repositioning supported by market research, competitive analysis, CRM and digital activation. Experienced collaborating cross-functionally on visual merchandising, events, and brand messaging across multiple languages.

Kyla Jawichian

Stylist, Designer, Marketing Analyst, +2

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Fashion marketing professional with experience in luxury retail, clienteling, and in-store brand experiences. Skilled in styling recommendations, product selection, and elevating customer experience in fast-paced environments while maintaining premium brand standards. Background includes fashion marketing strategy, integrated 360° campaigns, and luxury brand repositioning supported by market research, competitive analysis, CRM and digital activation. Experienced collaborating cross-functionally on visual merchandising, events, and brand messaging across multiple languages.…Fashion marketing professional with experience in luxury retail, clienteling, and in-store brand experiences. Skilled in styling recommendations, product selection, and elevating customer experience in fast-paced environments while maintaining premium brand standards. Background includes fashion marketing strategy, integrated 360° campaigns, and luxury brand repositioning supported by market research, competitive analysis, CRM and digital activation. Experienced collaborating cross-functionally on visual merchandising, events, and brand messaging across multiple languages.

Available to hire

Fashion marketing professional with experience in luxury retail, clienteling, and in-store brand experiences. Skilled in styling recommendations, product selection, and elevating customer experience in fast-paced environments while maintaining premium brand standards.

Background includes fashion marketing strategy, integrated 360° campaigns, and luxury brand repositioning supported by market research, competitive analysis, CRM and digital activation. Experienced collaborating cross-functionally on visual merchandising, events, and brand messaging across multiple languages.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Advanced

Spanish; Castilian

Beginner

Work Experience

Brand Repositioning Strategy – TOUS Atelier (Master's Thesis)

January 1, 2026 - Present

Conducted market research and competitive analysis to support seasonal product development and merchandising decisions. Assisted with merchandising and planning, product costing, and collection launch preparation. Collaborated with cross-functional teams in production meetings to support merchandising initiatives and sales sample execution. Supported inventory planning and operational processes contributing to product launches.

Key Holder & Sales Associate at Hugo Boss, Montreal

January 1, 2025 - Present

Delivered premium client experiences while supporting luxury retail operations. Managed opening and closing procedures, cash reconciliation, and daily operational responsibilities. Supervised store operations during shifts while supporting team members and maintaining brand standards. Assisted clients with tailoring services, online orders, and personalized styling recommendations.

Fashion Sales Intern at Guess? Inc., Montreal

January 1, 2025 - December 31, 2025

Co-developed a sustainable basics apparel brand from concept to market strategy as part of a multidisciplinary entrepreneurial competition. Conducted consumer research and competitive analysis to define market positioning and business opportunities. Developed brand messaging, slogans, and multilingual communications supporting company identity. Contributed to social media marketing strategy and promotional campaigns; finalist for the Mmode Silver Prize at Entreprise Mode 2025.

Sales and Customer Service Representative at World Gym, Montreal

January 1, 2024 - January 1, 2025

Developed a comprehensive luxury brand repositioning strategy for TOUS Atelier, redefining brand storytelling around emotional narratives and lifestyle milestones. Conducted consumer research, competitive analysis, and luxury market benchmarking. Created a 360° integrated marketing communications strategy incorporating CRM, experiential marketing, digital activation, public relations, and in-store experiences. Built customer personas, customer journey maps, campaign concepts, and strategic KPIs aligned to long-term brand objectives; presented a complete strategic marketing proposal demonstrating expertise in luxury branding and integrated strategy.

W.A.V.E Visionary Fashion Shows (SS24–SS25) – Model Management Coordinator at Soirée Mode Collège La Salle

January 1, 2023 - January 1, 2025

Coordinated model casting, recruitment, logistics, communications, and scheduling throughout fashion show events. Supported backstage operations and model organization to ensure seamless show-day execution. Collaborated with cross-functional teams to deliver high-quality large-scale fashion events across two consecutive seasons, including coordination of casting and participant logistics, communications, and scheduling.

Boutique Associate (Seasonal) at Aritzia, Montreal

January 1, 2023 - January 1, 2024

Supported luxury retail clienteling by assisting customers with styling recommendations, product selection, and purchases. Built strong customer relationships through personalized service and resolved customer concerns professionally. Collaborated with team members to maintain visual merchandising standards and elevate in-store experience. Supported daily store operations while upholding Aritzia’s premium brand standards, including assisting with front-desk operations and maintaining an organized, welcoming customer-facing environment.