Data-informed marketing and research professional with hands-on experience in SEO, email marketing, and digital campaign strategy, alongside a strong foundation in qualitative and quantitative social science research. Skilled in analyzing demographic and behavioral data using SPSS, Excel, and Google Sheets to uncover patterns and support strategic decision-making. Experienced in content creation, WordPress site development, and client-focused freelance work, with a passion for understanding audience behavior and translating insights into impactful digital solutions.

Kyla Soriano

Data-informed marketing and research professional with hands-on experience in SEO, email marketing, and digital campaign strategy, alongside a strong foundation in qualitative and quantitative social science research. Skilled in analyzing demographic and behavioral data using SPSS, Excel, and Google Sheets to uncover patterns and support strategic decision-making. Experienced in content creation, WordPress site development, and client-focused freelance work, with a passion for understanding audience behavior and translating insights into impactful digital solutions.

Available to hire

Data-informed marketing and research professional with hands-on experience in SEO, email marketing, and digital campaign strategy, alongside a strong foundation in qualitative and quantitative social science research. Skilled in analyzing demographic and behavioral data using SPSS, Excel, and Google Sheets to uncover patterns and support strategic decision-making. Experienced in content creation, WordPress site development, and client-focused freelance work, with a passion for understanding audience behavior and translating insights into impactful digital solutions.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Sales & Digital Marketing Intern at Steva
December 1, 2025 - March 1, 2026
Obtained formal training in SEO, digital marketing, and WordPress website creation; generated high-intent leads through segmented email marketing campaigns, contributing to increased conversions for HVAC, plumbing, and electrical clients; planned and executed a data-driven marketing strategy that supported the launch of a successful advertising campaign for plastic surgery clinics in the Los Angeles market
Volunteer at Clark's Farm Greyhound Rescue
October 1, 2021 - Present
Supported the care and well-being of greyhounds through daily companionship, exercise routines, and maintenance of farm facilities

Education

Bachelor of Arts, Sociology at University of California, Irvine
January 11, 2030 - September 1, 2025
Completed general education requirements for transfer at El Camino College
January 11, 2030 - June 1, 2023
Study-abroad Social Work course at University of Essex
September 1, 2021 - December 31, 2021
Capstone Undergraduate Research Project at University of California, Irvine
January 1, 2025 - June 1, 2025

Qualifications

Email Marketing (HubSpot)
January 11, 2030 - February 3, 2026
Excel for Digital Marketing
January 11, 2030 - February 3, 2026
SEO Certification (Steva SEO Certification)
January 11, 2030 - February 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet