Kyle Lee

Drove rapid user growth by securing partnerships with retro-focused creators, expanding the app’s user base from 11,000 to 32,000 in four months; collaborated cross-functionally with the seller acquisition team to balance marketplace supply and demand; designed and launched an automated onboarding email sequence via Customer.io; improved first-month retention from 18% to 41%; leveraged the expanded user base to double monthly traded volume from $65k to $130k+, strengthening marketplace performance ahead of Series A funding.

Led media buying and ad campaigns to grow the existing user base from 3,500 to 25,000 MAU; sourced and signed 100+ micro-influencers for low-cost, repeatable promotional content; managed $300,000+ in ad spend and reduced CAC from $43 to $21; produced weekly creatives to maximize ad efficiency; directed organic content across platforms; generated 3M+ organic impressions and 10,000+ followers on TikTok and Instagram; stewarded PR/partnerships with notable outlets.

Managed 150,000+ followers on TikTok with health and relationship-focused content; achieved 11% average organic engagement, 2M+ unique monthly impressions, and 100M+ lifetime organic impressions; produced promotional content for entertainment and lifestyle brands; coordinated promotional partnerships with Sony, Netflix, Netflix-related projects, A24, and others; managed $50,000+ in ad spend and developed weekly organic content, growth playbooks, and on-brand messaging.