Digital Marketing Specialist at Dr. Phillips Center for the Performing Arts

Data-Driven Content Marketing Experience: Led web content operations across high-traffic digital platforms, ensuring accurate, timely updates aligned with brand, UX, and business objectives. Owned and maintained website content calendars, managing landing pages, attraction updates, image refreshes, and copy changes to support campaigns and events. Partnered cross-functionally with PR and marketing stakeholders to align content strategy, CMS execution, and SEO best practices. Conducted keyword research and competitive analysis to optimize site structure and content, driving organic visibility and sustained audience growth. Analyzed website and campaign performance, reporting insights and recommendations to leadership to improve engagement and digital effectiveness. Supported digital marketing strategy execution by aligning web content with broader marketing initiatives, including ecommerce-driven campaigns and in-venue promotions. Worked closely with leadership and internal teams to ens

Marketing Assistant at Dr. Phillips Center for the Performing Arts

Campaign Execution & Operations Support: Supported execution of multi-channel marketing campaigns for Broadway tours, concerts, and special events with a focus on accuracy, timelines, and coordination. Assisted with email campaign setup, content entry, and review to ensure correct links, accurate event details, and on-brand messaging. Coordinated with marketing, creative, and ticketing teams to manage approvals, reduce errors, and ensure on-time campaign launches. Maintained organized campaign assets and documentation to support consistent execution across channels.