Kyle Soong

Kyle Soong is a Malaysian Writer, Director with over 10 years of experience in commercials, branded storytelling, and short films. His directing style is defined by a balance of cinematic realism and clear brand communication, allowing him to create work that is both visually striking and strategically effective.

Kyle has been trusted by leading brands and institutions such as Sunway Medical Centre, Allianz, Vivo, Wah Chan, UCSI Group, Chin Hin Group, and CSCEC China, delivering projects that span from high-end TVCs and corporate films to emotionally resonant brand narratives. His ability to shape campaigns with both artistic depth and commercial clarity has positioned him as a director who bridges storytelling artistry with commercial impact.

His work has also earned recognition across Asia, with awards from Berjaya Youth Competition, Taiwan Golden Eagle Award, CSCEC China, BMW Shorties, and the Macau International Micro-Movie Festival.