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I’m Kyri Phantis, a Biddable Media Account Director with a decade’s worth of biddable media and client leadership experience. I blend hands-on performance expertise with strategic leadership. I’ve led end-to-end planning and activation for cross-channel campaigns, delivering measurable growth and operational excellence across multiple verticals - from hospitality to consumer brands. Today I lead part of Ford’s EMEA paid search at Mindshare, after previously steering Marriott International’s EMEA strategy, where I helped shift from legacy volume KPIs to sustainable growth and 1,000%+ ROAS gains QoQ. I thrive in fast-paced environments, enjoy mentoring teams, and pride myself on turning data into pragmatic strategies that align with business goals.…I’m Kyri Phantis, a Biddable Media Account Director with a decade’s worth of biddable media and client leadership experience. I blend hands-on performance expertise with strategic leadership. I’ve led end-to-end planning and activation for cross-channel campaigns, delivering measurable growth and operational excellence across multiple verticals - from hospitality to consumer brands. Today I lead part of Ford’s EMEA paid search at Mindshare, after previously steering Marriott International’s EMEA strategy, where I helped shift from legacy volume KPIs to sustainable growth and 1,000%+ ROAS gains QoQ. I thrive in fast-paced environments, enjoy mentoring teams, and pride myself on turning data into pragmatic strategies that align with business goals.

Kyri Phantis

Marketer, Marketing Strategist, Growth Marketer, +5

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I’m Kyri Phantis, a Biddable Media Account Director with a decade’s worth of biddable media and client leadership experience. I blend hands-on performance expertise with strategic leadership. I’ve led end-to-end planning and activation for cross-channel campaigns, delivering measurable growth and operational excellence across multiple verticals - from hospitality to consumer brands. Today I lead part of Ford’s EMEA paid search at Mindshare, after previously steering Marriott International’s EMEA strategy, where I helped shift from legacy volume KPIs to sustainable growth and 1,000%+ ROAS gains QoQ. I thrive in fast-paced environments, enjoy mentoring teams, and pride myself on turning data into pragmatic strategies that align with business goals.…I’m Kyri Phantis, a Biddable Media Account Director with a decade’s worth of biddable media and client leadership experience. I blend hands-on performance expertise with strategic leadership. I’ve led end-to-end planning and activation for cross-channel campaigns, delivering measurable growth and operational excellence across multiple verticals - from hospitality to consumer brands. Today I lead part of Ford’s EMEA paid search at Mindshare, after previously steering Marriott International’s EMEA strategy, where I helped shift from legacy volume KPIs to sustainable growth and 1,000%+ ROAS gains QoQ. I thrive in fast-paced environments, enjoy mentoring teams, and pride myself on turning data into pragmatic strategies that align with business goals.

Available to hire

I’m Kyri Phantis, a Biddable Media Account Director with a decade’s worth of biddable media and client leadership experience. I blend hands-on performance expertise with strategic leadership. I’ve led end-to-end planning and activation for cross-channel campaigns, delivering measurable growth and operational excellence across multiple verticals - from hospitality to consumer brands.

Today I lead part of Ford’s EMEA paid search at Mindshare, after previously steering Marriott International’s EMEA strategy, where I helped shift from legacy volume KPIs to sustainable growth and 1,000%+ ROAS gains QoQ. I thrive in fast-paced environments, enjoy mentoring teams, and pride myself on turning data into pragmatic strategies that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PAID SEARCH ACCOUNT DIRECTOR at Mindshare (WPP)

November 1, 2025 - Present

One of three Paid Search Account Directors on Mindshare’s Ford account, a flagship global client. Lead a team of 5 (3 on-site and 2 offshore) across 4 primary markets, with oversight of 4 additional secondary markets managed by two other Account Managers.

PAID SEARCH ACCOUNT DIRECTOR at Spark Foundry & Digitas (Publicis Groupe)

June 1, 2023 - September 1, 2025

Led the EMEA-wide generic paid search strategy for Marriott International, a flagship Publicis Groupe client, providing strategic direction across 100+ markets. Retained under TUPE during Marriott’s transition, continued as trusted advisor and driver of digital growth; shifted activity from legacy KPI focus to sustainable high-value user acquisition. Drove cross-functional collaboration across biddable, planning, and data & analytics teams, defined testing roadmaps, forecasted budgets, and delivered plans and projections.

BIDDABLE MEDIA ACCOUNT DIRECTOR at Walk-In Media (MSQ Partners)

October 1, 2021 - June 1, 2023

Led the paid search function at Walk-In Media for nearly two years, combining strategy, planning, and activation. Drove growth for ASICS and related brands, focusing on revenue, retention, and lifetime value. Built and mentored the paid search team; owned end-to-end campaign strategy and delivery; produced forecasts, scenario planning, and client communications; collaborated across Paid Social, SEO, AV, Programmatic, and Ad Ops.

BIDDABLE MEDIA ACCOUNT MANAGER at Agenda21 (Later merging with Walk-In Media)

October 1, 2019 - October 1, 2021

Sole BIDDABLE MEDIA ACCOUNT MANAGER; managed 15–20 client stakeholders daily across 3M's four business groups; planned, launched, optimised across paid search, paid social, and programmatic; built audience analyses and media plans for EMEA; trained internal team and clients; managed bookings in Prisma; mentored four Account Executives and leveraged multi‑channel attribution to optimise campaigns.

SENIOR BIDDABLE MEDIA EXECUTIVE at Digital Uncut

April 1, 2019 - October 1, 2019

Independently managed 10+ paid media accounts across paid search and paid social for SMEs; owned all client communications, reporting, and optimisation roadmaps; contributed to new business through pitches and onboarding; trained junior team members and expanded existing client relationships.

BIDDABLE MEDIA EXECUTIVE at Digital Uncut

September 1, 2017 - April 1, 2019

Independently managed 10+ paid media accounts across EMEA, NAM and APAC for SMEs; led briefs, launches, reporting; built onboarding flows and cross‑channel roadmaps; trained junior staff.

PAID SEARCH EXECUTIVE at Social Media Marketing Ltd.

April 1, 2017 - September 1, 2017

Managed PPC for 12 clients in health, beauty, and cosmetics; rebuilt legacy accounts and improved ad copy strategies; updated CRM with qualified leads and produced regular performance reports; trained new PPC Execs.

PAID SEARCH ANALYST (Internship) at DAC Group, London

January 1, 2017 - April 1, 2017

PAID SEARCH ANALYST (Internship); gained hands-on AdWords experience; helped build two new client accounts from scratch.