Digital Marketing Manager at FIXR

Managed and took ownership of all social and paid media channels including Instagram, Facebook, TikTok, X and LinkedIn. Designed and created content graphics including video and image assets for social media accounts and ads. Scheduled and planned content to align with trends and business focus. Planned, created, and implemented paid media campaigns on Meta, Google, TikTok with monthly budgets between £500 and £100,000. Created weekly and monthly email campaigns to promote FIXR, aiming to increase website traffic and ticket sales. Analyzed, reported, and optimized campaign performance using analytics tools such as Google Analytics. Conducted keyword, competitor, and target audience research to enhance performance. Responsible for copywriting SEO meta data, website copy, blogs, emails, and ad content.

Digital Marketing Executive at Big Reach

Executed content strategies across all digital channels and B2B influencer marketing for clients. Created and implemented paid campaign strategies on platforms including Google Ads, Bing Ads, Amazon Ads, Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Developed content assets and graphics using Adobe Suite and Canva. Managed and optimized paid campaigns with budgets ranging from £200 to £50,000. Analyzed performance of campaigns using keyword, competitor, and audience research. Scheduled and planned social media content, maintaining alignment between organic and paid content. Conducted SEO audits on client websites and actioned recommendations. Monitored website and ad performance using Google Analytics.

EC Pro, Social Media Manager and Marketing Assistant at EC Pro

Initiated and managed company social media accounts, increasing reach and followers on Twitter, Facebook, and Instagram. Implemented and analyzed social media ad campaigns. Scheduled and posted social media content maintaining brand tone of voice. Created and analyzed search campaigns using Google Ads and Webmaster tools. Optimized website for SEO to increase organic traffic. Created weekly reports tracking KPIs for the managing director. Used Adobe Suite for editing and designing client photos and social media images. Managed monthly budgets for paid campaigns and collaborated with clients on website content and UX design. Utilized social listening tools for brand monitoring and audience analysis. Developed marketing plans and social content aligning with paid campaigns.

Marketing Assistant at Live Nation Entertainment, The Great Escape Festival

Assisted with marketing, administration, and festival organization. Supported artist promotion by researching artists, gathering assets, and liaising with managers. Helped arrange promotional opportunities including interviews, social media takeovers, and content reviews. Collaborated on social media planning and strategy improvements. Researched competitors and adapted effective social media ideas.

Social Media Team (Support Role) at Vice

Supported the social media team by copywriting short articles and social posts. Contributed ideas for social media content. Posted content including articles and videos according to schedule. Proofread journalist work and documented required changes.

Marketing Executive at Mega Events

Freelance Marketing Executive responsible for advertising and marketing multiple event brands. I create and optimise paid advertising campaigns to sell tours, primarily via META for The Rock Orchestra tours (US, Australia, New Zealand & Canada). I monitor ad performance daily to maximise sales and ROAS, liaise with venues for ticketing, and develop pre-sale and on-sale campaigns including email marketing, social posts and sign-up forms.