Developed a pattern-based visual identity and website for a jewellery and luxury watch retailer, creating a flexible brand system spanning packaging, interiors, print and digital applications.
- Brand Designer
- Graphic Designer
- Packaging Designer
- +1
Marc Sardin
- Barcelona, Spain
- 9 projects
Innovative Senior Brand Designer with over 15 years of experience in creating impactful branding and user-centric designs across digital and print mediums.
About
Innovative Senior Brand Designer with over 15 years of experience in creating
impactful branding and user-centric designs across digital and print mediums.
Expertise in fostering strategic partnerships and delivering collaborative
projects.
Proven track record of developing concepts that enhance user engagement and brand identity. Committed to leveraging growth, resilience, and a collaborative mindset to drive success in design, contributing unique insights to any team.
- Joined April 2026
Skills· 9
Languages
- GermanFluent
- EnglishFluent
- FrenchFluent
- Spanish; CastilianFluent
- Catalan; ValencianBeginner
- ItalianBeginner
- JapaneseBeginner
Industry experience
- Gaming
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
Projects · 9
Brand identity development —
restaurant branding
Developed a visual identity
for a modern Mediterranean
restaurant, focusing on clarity,
balance, and longevity rather
than trend-driven styling.
- Brand Designer
Logo for a middle eastern fusion restaurant in Barcelona. The focus was on reflecting the connection to middle eastern cuisine as well as to a modern western approach to cooking.
I developped a logo system that also translated into patterns that could be varied and adapted for different purposes.
- Art Director
- Artworker
- Brand Designer
- +3
Designed a tiered label system for a biodynamic winery, using subtle variation to structure product hierarchy; central mark derived from an owl sculpture found on the estate.
- Brand Designer
- Graphic Designer
Proposals for an budget online jewellery store with 4 different approaches on how to style it.
- Art Director
- Artworker
- Brand Designer
- +2
Brand identity & wine range system — long-term collaboration
Following the foundation of the brand, I have been responsible for the long-term development and expansion of the visual system across multiple wine ranges, from Cava to mid- and high-end labels.
My role focused on evolving the identity into a flexible, production-ready system capable of supporting different price tiers while maintaining consistency, hierarchy, and brand recognition over time.
- Brand Designer
- Product Designer
Aquellis is a brand that positions itself as a "serious" cosmetics brand that mostly sells in pharmacies. It had to display a certain "Frenchness" but also be sobre enough to fit into a Swiss pharmacy environment.
- Art Director
- Artworker
- Brand Designer
- +2
Repositioned a jewellery and watch retailer’s magazine from a promotional publication into a bi-annual, community-focused editorial format. Developed a refined visual framework supporting story-driven content, sponsored brand features, and high production standards.
- Art Director
- Brand Designer
- Graphic Designer
- +1
Editorial illustration & visual storytelling
Long-term collaboration
Long-term collaboration with a Swiss family-oriented
magazine, delivering editorial illustration and visual
concepts across a wide range of topics.
Worked from short editorial briefs to develop clear,
engaging visual narratives for diverse subjects, including science, culture, social issues, and light-hearted features.
The work required adaptability of tone and style while
maintaining consistency, clarity, and suitability for a broad readership.
- Book Illustrator
- Freelance Digital Illustrator
- Illustrator
- +1
Work experience
Senior Brand Designer · FreelanceJun 2007 – Present · 19 yrs 6 mos
Forged strategic partnerships with agencies to provide white-label support; conceptualized, developed, and executed branding initiatives across digital and print mediums; engineered user-centric web and print designs; open to agency collaborations for extended projects.
Art Director / Web Designer · ZeitgeistJan 1995 – Jan 2007 · 12 yrs 1 mo
Led art direction and web design, delivering branding and digital experiences.
Education
Psychology · Universität Bern1984 – 2026
Master in Graphic Design · Schule für Gestaltung Biel1987 – 1991
Hire Marc Sardin today
Post a job and invite Marc, or contact them directly. No hidden commission.