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I am a Creative Art Director and Senior Graphic Designer with 13+ years of experience turning strategic ideas into impactful visuals. I specialize in branding, illustration, and graphic design, and I've helped create and refresh 250+ brands while leading teams from concept to execution. I deliver high-quality work with meticulous attention to detail, driving brand growth through thoughtful design, creative innovation, and consistent visual excellence. I thrive in collaborative environments and enjoy turning complex objectives into clear, compelling visual solutions.…I am a Creative Art Director and Senior Graphic Designer with 13+ years of experience turning strategic ideas into impactful visuals. I specialize in branding, illustration, and graphic design, and I've helped create and refresh 250+ brands while leading teams from concept to execution. I deliver high-quality work with meticulous attention to detail, driving brand growth through thoughtful design, creative innovation, and consistent visual excellence. I thrive in collaborative environments and enjoy turning complex objectives into clear, compelling visual solutions.

Luis Alejandro Cruz Castillo

Art Director, Graphic Designer, Creative Director, +2

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I am a Creative Art Director and Senior Graphic Designer with 13+ years of experience turning strategic ideas into impactful visuals. I specialize in branding, illustration, and graphic design, and I've helped create and refresh 250+ brands while leading teams from concept to execution. I deliver high-quality work with meticulous attention to detail, driving brand growth through thoughtful design, creative innovation, and consistent visual excellence. I thrive in collaborative environments and enjoy turning complex objectives into clear, compelling visual solutions.…I am a Creative Art Director and Senior Graphic Designer with 13+ years of experience turning strategic ideas into impactful visuals. I specialize in branding, illustration, and graphic design, and I've helped create and refresh 250+ brands while leading teams from concept to execution. I deliver high-quality work with meticulous attention to detail, driving brand growth through thoughtful design, creative innovation, and consistent visual excellence. I thrive in collaborative environments and enjoy turning complex objectives into clear, compelling visual solutions.

Available to hire

I am a Creative Art Director and Senior Graphic Designer with 13+ years of experience turning strategic ideas into impactful visuals. I specialize in branding, illustration, and graphic design, and I’ve helped create and refresh 250+ brands while leading teams from concept to execution.

I deliver high-quality work with meticulous attention to detail, driving brand growth through thoughtful design, creative innovation, and consistent visual excellence. I thrive in collaborative environments and enjoy turning complex objectives into clear, compelling visual solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Creative Art Director at Solve & Create

September 1, 2024 - Present

Led end-to-end brand identity redesigns from concept to execution. Directed marketing and branding initiatives aligned with business objectives. Elevated marketing and sales materials for clarity and impact. Developed strategic creative initiatives to strengthen communication and drive sales. Managed branding, campaigns, and social media projects for 15+ clients across diverse industries. Redesigned web and social platforms for cohesive brand experiences.

Creative Director at Corbin manufacturing and supply, inc.

September 1, 2023 - September 1, 2024

Directed creative across Sales, Marketing, and Production teams. Developed cohesive visual systems for digital and print. Strengthened brand presence across social media and YouTube channels. Redesigned the visual architecture of the product line to improve clarity and consistency. Directed commercial videos, photography, advertising, and marketing assets.

Art Director & Senior Designer at Grupo Humano

September 1, 2016 - June 1, 2020

Served as Art Director/Designer for Marketing and Internal Communications. Participated in marketing strategies and external campaigns. Led brand management to maintain visual consistency across all communications. Collaborated with departments to align creative output with business goals. Collaborated with external marketing agencies for special projects. Provided art direction and led marketing and branding projects from concept to execution.

Creative & Art Director at IQUAL Estudio Creativo (Self-Employed)

January 1, 2016 - March 1, 2019

Led branding, campaigns, social media, and design projects for 30+ clients across multiple industries. Led and mentored a team of graphic designers to deliver high-quality creative solutions. Provided art direction and visual strategy to ensure cohesive and impactful brand experiences. Executed integrated design solutions across digital, print, and web platforms. Created strong creative concepts that elevated brand presence and market positioning.

Graphic Designer & Illustrator at The Coca-Cola Company

February 1, 2014 - January 1, 2017

Designed digital and print materials to support internal communications and brand alignment. Collaborated with multiple departments to create effective visual assets. Developed original illustrations to enhance presentations and corporate messaging. Strengthened internal messaging and employee engagement through impactful design. Ensured all creative work consistently reflected the company’s brand identity.

Creative & Senior Graphic Designer at Canvas Design Media

November 1, 2015 - August 1, 2016

Led branding, campaigns, social media, and design projects for 20+ clients across multiple industries. Managed creative projects from concept to final execution across digital and print. Provided art direction to ensure cohesive and high-quality design outputs. Created and executed social media campaigns aligned with brand goals. Managed content across multiple digital and print channels.

Art Director at LP Records

March 1, 2014 - August 1, 2015

Managed projects for 30+ artists, reaching millions across multiple platforms. Directed the creation of visual assets, ensuring quality and consistency. Designed tailored marketing strategies to promote artists and their music. Created album covers, merchandise, tour visuals, and promotional materials. Created social media and digital content while leading music project launches and positioning.

Creative & Art Director at Social Network

January 1, 2013 - February 1, 2014

Led branding, campaigns, social media, and design projects for 20+ clients across multiple industries. Developed creative concepts and delivered digital and print designs for campaigns. Created tailored branding strategies and visual identities. Designed and executed marketing campaigns across multiple platforms. Provided art direction to ensure cohesive and impactful design. Managed end-to-end project execution from concept to final delivery.