Lacee J. Shaw

Composited key art for top-tier clients including Netflix, Hallmark, Disney+, Lionsgate, Max, and Freeform. Pitched key art concepts based on script analysis. Designed logos, title treatments, and branding. Conceptualized and executed OOH 360 campaigns increasing brand visibility and engagement. Led teams in developing comprehensive key art and visual product suites for Netflix titles, ensuring seamless communication with producers to deliver on-brief projects. Streamlined workflow processes and maintained the company knowledge base, enhancing operational efficiency.

Created product marketing campaign visuals for licensors such as Marvel, DC, Star Wars, Disney, Warner Bros., Alien, Predator, Terminator, Godzilla, Pacific Rim, Heavy Metal, and Voltron driving product awareness and sales. Designed various promotional materials such as web ads, email newsletters, online galleries, print ads, iPad graphics for trade shows, and OOH advertisements contributing to successful marketing efforts. Mentored and trained new designers, providing constructive critiques and fostering a collaborative team environment. Supervised a summer intern enhancing team productivity and knowledge sharing.

Designed and produced high-quality graphics for both web and print, improving the visual appeal of outdated marketing materials. Collaborated with a small team to produce catalogs under tight deadlines, ensuring accuracy and visual consistency. Oversaw social media accounts increasing follower engagement through strategic content. Enhanced marketing and design systems improving overall efficiency and effectiveness of department’s efforts.