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B2B Growth Marketing | Content Strategy | AI-Enabled Content | CRM & Automation I help B2B brands turn complex ideas into clear, conversion-focused campaigns. I’ve spent 20+ years in marketing and communications across professional services, automotive, major events and corporate environments, and now focus on freelance work that blends strategy, content and automation. That mix means I can step in as a “mini marketing team” for founders, SMEs and busy marketing leaders who need practical support that actually moves the needle. On any given project, that might look like: - Brand and content - Positioning and messaging for B2B products and services - Content strategy for LinkedIn, blogs, case studies and thought leadership - Video content planning, scripting and storyboarding - End-to-end video production and editing (talking-head, explainers, snippets, reels) - Canva-based asset design (social tiles, decks, one-pagers, simple brand kits) - CRM, email and digital journeys - CRM and email journeys for onboarding, nurture and reactivation - eDM planning, copywriting and layout in platforms like HubSpot and ActiveCampaign - Landing page and CMS content (WordPress, Wix, HubSpot) with a focus on clarity and conversion plus SEO - Basic UX and information architecture improvements for smaller sites - Automation and AI-assisted workflows - Zapier and no-code automations that connect forms, CRM, email and reporting - AI-supported content workflows that turn one webinar or long-form video into blogs, social posts and email sequences - GA4 setup and simple dashboards to track what is working and where leads come from I work best with clients who want: - Someone who can think and do – from campaign idea to copy, creative brief, build and send - Clean, plain-English content for business audiences - Practical, scalable systems rather than one-off “hero” campaigns If you need help shaping your brand story, building a consistent content engine, improving your email and CRM fundamentals, or getting more value out of tools like Zapier and AI, I’d be happy to talk about how we can set that up in a way that fits your budget and capacity.…B2B Growth Marketing | Content Strategy | AI-Enabled Content | CRM & Automation I help B2B brands turn complex ideas into clear, conversion-focused campaigns. I’ve spent 20+ years in marketing and communications across professional services, automotive, major events and corporate environments, and now focus on freelance work that blends strategy, content and automation. That mix means I can step in as a “mini marketing team” for founders, SMEs and busy marketing leaders who need practical support that actually moves the needle. On any given project, that might look like: - Brand and content - Positioning and messaging for B2B products and services - Content strategy for LinkedIn, blogs, case studies and thought leadership - Video content planning, scripting and storyboarding - End-to-end video production and editing (talking-head, explainers, snippets, reels) - Canva-based asset design (social tiles, decks, one-pagers, simple brand kits) - CRM, email and digital journeys - CRM and email journeys for onboarding, nurture and reactivation - eDM planning, copywriting and layout in platforms like HubSpot and ActiveCampaign - Landing page and CMS content (WordPress, Wix, HubSpot) with a focus on clarity and conversion plus SEO - Basic UX and information architecture improvements for smaller sites - Automation and AI-assisted workflows - Zapier and no-code automations that connect forms, CRM, email and reporting - AI-supported content workflows that turn one webinar or long-form video into blogs, social posts and email sequences - GA4 setup and simple dashboards to track what is working and where leads come from I work best with clients who want: - Someone who can think and do – from campaign idea to copy, creative brief, build and send - Clean, plain-English content for business audiences - Practical, scalable systems rather than one-off “hero” campaigns If you need help shaping your brand story, building a consistent content engine, improving your email and CRM fundamentals, or getting more value out of tools like Zapier and AI, I’d be happy to talk about how we can set that up in a way that fits your budget and capacity.

Laura Davies

Marketing Consultant, Marketing Automation Specialist, Brand Strategist, +1

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B2B Growth Marketing | Content Strategy | AI-Enabled Content | CRM & Automation I help B2B brands turn complex ideas into clear, conversion-focused campaigns. I’ve spent 20+ years in marketing and communications across professional services, automotive, major events and corporate environments, and now focus on freelance work that blends strategy, content and automation. That mix means I can step in as a “mini marketing team” for founders, SMEs and busy marketing leaders who need practical support that actually moves the needle. On any given project, that might look like: - Brand and content - Positioning and messaging for B2B products and services - Content strategy for LinkedIn, blogs, case studies and thought leadership - Video content planning, scripting and storyboarding - End-to-end video production and editing (talking-head, explainers, snippets, reels) - Canva-based asset design (social tiles, decks, one-pagers, simple brand kits) - CRM, email and digital journeys - CRM and email journeys for onboarding, nurture and reactivation - eDM planning, copywriting and layout in platforms like HubSpot and ActiveCampaign - Landing page and CMS content (WordPress, Wix, HubSpot) with a focus on clarity and conversion plus SEO - Basic UX and information architecture improvements for smaller sites - Automation and AI-assisted workflows - Zapier and no-code automations that connect forms, CRM, email and reporting - AI-supported content workflows that turn one webinar or long-form video into blogs, social posts and email sequences - GA4 setup and simple dashboards to track what is working and where leads come from I work best with clients who want: - Someone who can think and do – from campaign idea to copy, creative brief, build and send - Clean, plain-English content for business audiences - Practical, scalable systems rather than one-off “hero” campaigns If you need help shaping your brand story, building a consistent content engine, improving your email and CRM fundamentals, or getting more value out of tools like Zapier and AI, I’d be happy to talk about how we can set that up in a way that fits your budget and capacity.…B2B Growth Marketing | Content Strategy | AI-Enabled Content | CRM & Automation I help B2B brands turn complex ideas into clear, conversion-focused campaigns. I’ve spent 20+ years in marketing and communications across professional services, automotive, major events and corporate environments, and now focus on freelance work that blends strategy, content and automation. That mix means I can step in as a “mini marketing team” for founders, SMEs and busy marketing leaders who need practical support that actually moves the needle. On any given project, that might look like: - Brand and content - Positioning and messaging for B2B products and services - Content strategy for LinkedIn, blogs, case studies and thought leadership - Video content planning, scripting and storyboarding - End-to-end video production and editing (talking-head, explainers, snippets, reels) - Canva-based asset design (social tiles, decks, one-pagers, simple brand kits) - CRM, email and digital journeys - CRM and email journeys for onboarding, nurture and reactivation - eDM planning, copywriting and layout in platforms like HubSpot and ActiveCampaign - Landing page and CMS content (WordPress, Wix, HubSpot) with a focus on clarity and conversion plus SEO - Basic UX and information architecture improvements for smaller sites - Automation and AI-assisted workflows - Zapier and no-code automations that connect forms, CRM, email and reporting - AI-supported content workflows that turn one webinar or long-form video into blogs, social posts and email sequences - GA4 setup and simple dashboards to track what is working and where leads come from I work best with clients who want: - Someone who can think and do – from campaign idea to copy, creative brief, build and send - Clean, plain-English content for business audiences - Practical, scalable systems rather than one-off “hero” campaigns If you need help shaping your brand story, building a consistent content engine, improving your email and CRM fundamentals, or getting more value out of tools like Zapier and AI, I’d be happy to talk about how we can set that up in a way that fits your budget and capacity.

Available to hire

Melbourne, Australia

B2B Growth Marketing | Content Strategy | AI-Enabled Content | CRM & Automation

I help B2B brands turn complex ideas into clear, conversion-focused campaigns.

I’ve spent 20+ years in marketing and communications across professional services, automotive, major events and corporate environments, and now focus on freelance work that blends strategy, content and automation. That mix means I can step in as a “mini marketing team” for founders, SMEs and busy marketing leaders who need practical support that actually moves the needle.

On any given project, that might look like:

Brand and content
Positioning and messaging for B2B products and services
Content strategy for LinkedIn, blogs, case studies and thought leadership
Video content planning, scripting and storyboarding
End-to-end video production and editing (talking-head, explainers, snippets, reels)
Canva-based asset design (social tiles, decks, one-pagers, simple brand kits)
CRM, email and digital journeys
CRM and email journeys for onboarding, nurture and reactivation
eDM planning, copywriting and layout in platforms like HubSpot and ActiveCampaign
Landing page and CMS content (WordPress, Wix, HubSpot) with a focus on clarity and conversion plus SEO
Basic UX and information architecture improvements for smaller sites
Automation and AI-assisted workflows
Zapier and no-code automations that connect forms, CRM, email and reporting
AI-supported content workflows that turn one webinar or long-form video into blogs, social posts and email sequences
GA4 setup and simple dashboards to track what is working and where leads come from

I work best with clients who want:

Someone who can think and do – from campaign idea to copy, creative brief, build and send
Clean, plain-English content for business audiences
Practical, scalable systems rather than one-off “hero” campaigns

If you need help shaping your brand story, building a consistent content engine, improving your email and CRM fundamentals, or getting more value out of tools like Zapier and AI, I’d be happy to talk about how we can set that up in a way that fits your budget and capacity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

National Manager, Marketing and Communications at Donald Cant Watts Corke

April 1, 2023 - May 31, 2026

Led national marketing and communications for a project management and quantity surveying firm across Australia, rebuilding the function into a more commercial, insight-led and operationally reliable model. Developed a more strategic national function across brand, digital, content, bids, internal communications and executive support. Rebuilt fragmented workflows through clearer planning rhythms, governance and AI-assisted processes to improve consistency, efficiency and delivery reliability. Led a brand refresh and executive content program, rebuilt the digital ecosystem (website optimisation, GA4 implementation, SEO improvements) contributing to a fivefold increase in qualified web enquiries, and developed a national Market Outlook and thought leadership program translating complex insights into audience-facing content with clearer activity-to-outcome measures. Partnered with Managing Director and Executive Leadership Team through acquisition and leadership transition, shaping intern

Motorsport Operations Consultant at Porsche Motorsport

January 1, 2023 - March 31, 2023

Supported preparation for the racing season in a deadline-critical motorsport environment, coordinating competing priorities and complex logistics across vehicles, suppliers and events. Worked across operations and event readiness in a fast-paced, high-pressure environment, coordinating schedules, stakeholders and delivery requirements to support testing and race preparation.

Overseas relocation and study (care and voluntary communications/events support)

January 1, 2019 - January 1, 2022

Supported spouse’s international assignments to Hanoi and Miami, completed a Bachelor of Media and Communications, provided full-time care for primary-aged children through COVID-19 disruption, and undertook voluntary communications and events work.

Manager, National Marketing Events at KPMG Australia

July 1, 2018 - January 31, 2019

Led the transition of a state-based marketing events function into a nationally integrated delivery model, with responsibility for Western Australia, South Australia and Victoria State Chair relationships. Managed complex stakeholder expectations across Partners, State Chairs and delivery teams, including flagship leadership events and other high-profile client-facing and internal programs. Led client-facing and internal event programs in partnership with firm leadership, using events for relationship building, brand positioning and strategic stakeholder engagement. Improved event strategy and delivery processes, including clearer metrics and reporting to strengthen ROI and alignment with business priorities. Unified national and local delivery models in a matrixed environment by embedding clearer rhythms and processes to maintain quality and build confidence in the new operating structure.

PR and Marketing Project Consultant at General Motors Holden

January 1, 2018 - July 31, 2018

Developed and executed the integrated communications strategy for the 2018 Holden Commodore launch, aligned with broader sales and marketing plans. Led development of press materials, launch communications and a high-profile national media program across multiple locations. Supported broader marketing activations and agency coordination, including a dealer incentive program across Southeast Asian markets. Delivered activity in a sensitive environment as Holden transitioned from local manufacturing to imported vehicles.

Communications and Event Manager at General Motors Holden

August 1, 2010 - December 31, 2017

Led product communications and event delivery for Corporate Affairs across Australia and New Zealand, overseeing national launches, stakeholder events, executive communications and sponsorship-related activity. Led Corporate Affairs events nationally across Design, Engineering, Marketing and Corporate Affairs to deliver launch activity, media events and executive requirements to a high standard and on time. Delivered complex national media launches and stakeholder events at scale, balancing logistics, communications, risk and stakeholder expectations in fast-moving, issue-sensitive environments. Coordinated high-profile government-attended events, including the announcement of the Australian-made Holden Cruze with Prime Minister Julia Gillard and the Holden Volt ministerial press conference (site, security, protocol and media requirements). Developed speeches, presentations and briefing materials for the Chairman, Managing Director and subject matter experts. Chaired cross-functional W

Communications and Events Coordinator at State of Design Festival

September 1, 2007 - August 31, 2010

Coordinated communications and events for a major design festival across Melbourne, including satellite events at Federation Square, State Library Victoria and the Royal Exhibition Building. Coordinated the Premier’s Design Awards process from submissions and judging through to ceremony delivery, working with the office of the then Victorian Minister for Innovation to support ministerial attendance in line with government requirements. Developed and managed a volunteer program of more than 60 people (recruitment, briefing, rostering and on-the-ground supervision). Managed stakeholder communications, satellite-event support, permits, volunteers and event logistics. Supported reporting, promotion and engagement across a broad multi-stream program.

Motor Sport and Entertainment Coordinator at Australian Grand Prix Corporation

June 1, 2004 - May 31, 2007

Supported planning and delivery of motorsport and entertainment activity for Formula 1 and MotoGP major events, coordinating stakeholders, schedules and event logistics in a high-pressure environment. Coordinated operational and entertainment elements across major international events with complex logistics and fixed deadlines. Supported key race officials, stakeholder liaison, onsite transport and event operations across internal teams, suppliers, promoters and racing partners. Managed detailed schedules and delivery documents for event stakeholders, building early capability in logistics, coordination and delivery under pressure.

Accreditation Coordinator at Australian Grand Prix Corporation

January 1, 2004 - March 31, 2004

Managed accreditation for employees, contractors and national race teams, ensuring accurate access control and smooth event operations.