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I am a GTM Architect & Fractional CMO specializing in building predictable revenue engines for complex B2B Tech, AI, and Robotics companies. My approach focuses on "Marketing Engineering"—treating growth as a scalable system rather than a series of experiments. How I help founders and CXOs: Fractional Leadership: I provide high-level strategy and executive leadership without the risk of a full-time hire. Revenue Engine Construction: I design end-to-end funnels, from high-scale lead generation to CRM automation and RevOps. Compliance Arbitrage: I have a proven track record of scaling acquisition in highly restricted niches (Mental Health, Medical Cannabis) by lowering CPL up to 4x compared to industry averages. Scalable Execution (The GRWD Edge): When you hire me, you aren't just getting a consultant. I lead a modular marketing agency, GRWD, providing immediate access to high-performance resources: Performance & Paid Acquisition: Expert-level management of Meta, Google, and LinkedIn Ads. Authority Content: Turning technical expertise into whitepapers, case studies, and founder-led personal brands. Traffic Arbitrage Mindset: We apply aggressive optimization and data-driven tactics to traditional B2B channels to maximize unit economics. Core Expertise: AI, Robotics, Enterprise SaaS, and Regulated Markets.…I am a GTM Architect & Fractional CMO specializing in building predictable revenue engines for complex B2B Tech, AI, and Robotics companies. My approach focuses on "Marketing Engineering"—treating growth as a scalable system rather than a series of experiments. How I help founders and CXOs: Fractional Leadership: I provide high-level strategy and executive leadership without the risk of a full-time hire. Revenue Engine Construction: I design end-to-end funnels, from high-scale lead generation to CRM automation and RevOps. Compliance Arbitrage: I have a proven track record of scaling acquisition in highly restricted niches (Mental Health, Medical Cannabis) by lowering CPL up to 4x compared to industry averages. Scalable Execution (The GRWD Edge): When you hire me, you aren't just getting a consultant. I lead a modular marketing agency, GRWD, providing immediate access to high-performance resources: Performance & Paid Acquisition: Expert-level management of Meta, Google, and LinkedIn Ads. Authority Content: Turning technical expertise into whitepapers, case studies, and founder-led personal brands. Traffic Arbitrage Mindset: We apply aggressive optimization and data-driven tactics to traditional B2B channels to maximize unit economics. Core Expertise: AI, Robotics, Enterprise SaaS, and Regulated Markets.

Dmitriy Lades

Growth Marketer, Marketing Strategist, Product Marketer, +7

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I am a GTM Architect & Fractional CMO specializing in building predictable revenue engines for complex B2B Tech, AI, and Robotics companies. My approach focuses on "Marketing Engineering"—treating growth as a scalable system rather than a series of experiments. How I help founders and CXOs: Fractional Leadership: I provide high-level strategy and executive leadership without the risk of a full-time hire. Revenue Engine Construction: I design end-to-end funnels, from high-scale lead generation to CRM automation and RevOps. Compliance Arbitrage: I have a proven track record of scaling acquisition in highly restricted niches (Mental Health, Medical Cannabis) by lowering CPL up to 4x compared to industry averages. Scalable Execution (The GRWD Edge): When you hire me, you aren't just getting a consultant. I lead a modular marketing agency, GRWD, providing immediate access to high-performance resources: Performance & Paid Acquisition: Expert-level management of Meta, Google, and LinkedIn Ads. Authority Content: Turning technical expertise into whitepapers, case studies, and founder-led personal brands. Traffic Arbitrage Mindset: We apply aggressive optimization and data-driven tactics to traditional B2B channels to maximize unit economics. Core Expertise: AI, Robotics, Enterprise SaaS, and Regulated Markets.…I am a GTM Architect & Fractional CMO specializing in building predictable revenue engines for complex B2B Tech, AI, and Robotics companies. My approach focuses on "Marketing Engineering"—treating growth as a scalable system rather than a series of experiments. How I help founders and CXOs: Fractional Leadership: I provide high-level strategy and executive leadership without the risk of a full-time hire. Revenue Engine Construction: I design end-to-end funnels, from high-scale lead generation to CRM automation and RevOps. Compliance Arbitrage: I have a proven track record of scaling acquisition in highly restricted niches (Mental Health, Medical Cannabis) by lowering CPL up to 4x compared to industry averages. Scalable Execution (The GRWD Edge): When you hire me, you aren't just getting a consultant. I lead a modular marketing agency, GRWD, providing immediate access to high-performance resources: Performance & Paid Acquisition: Expert-level management of Meta, Google, and LinkedIn Ads. Authority Content: Turning technical expertise into whitepapers, case studies, and founder-led personal brands. Traffic Arbitrage Mindset: We apply aggressive optimization and data-driven tactics to traditional B2B channels to maximize unit economics. Core Expertise: AI, Robotics, Enterprise SaaS, and Regulated Markets.

Available to hire

I am a GTM Architect & Fractional CMO specializing in building predictable revenue engines for complex B2B Tech, AI, and Robotics companies. My approach focuses on “Marketing Engineering”—treating growth as a scalable system rather than a series of experiments.

How I help founders and CXOs:

Fractional Leadership: I provide high-level strategy and executive leadership without the risk of a full-time hire.

Revenue Engine Construction: I design end-to-end funnels, from high-scale lead generation to CRM automation and RevOps.

Compliance Arbitrage: I have a proven track record of scaling acquisition in highly restricted niches (Mental Health, Medical Cannabis) by lowering CPL up to 4x compared to industry averages.

Scalable Execution (The GRWD Edge): When you hire me, you aren’t just getting a consultant. I lead a modular marketing agency, GRWD, providing immediate access to high-performance resources:

Performance & Paid Acquisition: Expert-level management of Meta, Google, and LinkedIn Ads.

Authority Content: Turning technical expertise into whitepapers, case studies, and founder-led personal brands.

Traffic Arbitrage Mindset: We apply aggressive optimization and data-driven tactics to traditional B2B channels to maximize unit economics.

Core Expertise: AI, Robotics, Enterprise SaaS, and Regulated Markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Belarusian

Fluent

Work Experience

Digital Marketing Specialist at Wargaming

July 1, 2016 - October 1, 2018

- Executed digital marketing strategies for employer branding activities globally, covering North America, Europe, Australia, and CIS regions for Wargaming, an international game developer and publisher. - Managed diverse digital marketing projects, including negotiation of contracts with vendors and in-house teams. - Led an annual budget for all digital marketing activities across 20+ offices, achieving increased social media engagement and producing compelling marketing content.

Digital Marketing Manager at Vention

October 1, 2018 - September 1, 2019

- Built new marketing resources and capabilities for iTechArt, a leading software development company, establishing omnichannel funnels for MQL/SQL generation. - Managed a team of copywriters, designers, and web developers to execute effective marketing campaigns. - Successfully acquired a significant new client, contributing to the company's growth and revenue.

Digital Marketing Manager at Rozum Robotics

October 1, 2019 - December 1, 2020

- Successfully managed external SEO and web development teams, optimizing website performance and increasing organic traffic. - Developed marketing automation tools and workflows, resulting in improved lead nurturing and conversion. - Provided comprehensive marketing analytics reports on a monthly, quarterly, and annual basis, supporting data-driven decision-making.

Head of Marketing at Rozum Robotics

December 1, 2020 - May 1, 2021

- Developed and executed GTM strategy for MENA, securing initial product sales and establishing a regional distributor. - Led SEO optimization, achieving top search rankings within 8 months, significantly increasing inbound leads. - Managed lead nurturing processes and provided comprehensive marketing analytics reports.

Head of Marketing / Head of Growth at Streamline

May 1, 2021 - November 1, 2021

- Digitized all marketing operations, centralizing campaign management and automation. - Reduced CAC by 50% by restructuring marketing budget and optimizing acquisition channels. - Managed a cross-functional team of 9 professionals (performance marketers, designers, content creators), enhancing campaign efficiency.

Head Of Digital Marketing at Graip.ai

June 1, 2022 - May 1, 2023

- Oversaw outsourced marketing team, driving AI-powered SaaS adoption. - Implemented data-driven growth strategies, improving lead acquisition and customer engagement.

Marketing Manager at Hybe.io

May 1, 2023 - March 1, 2025

- Led digital marketing initiatives, including paid traffic (Google Ads, Meta Ads, LinkedIn Ads), landing page optimization, and industry event promotions. - Conducted expert webinars to enhance brand awareness.

Performance & Growth Marketing Manager at States of Mind

April 1, 2025 - January 1, 2026

- Built a high-scale lead generation engine from scratch in a highly regulated and sensitive niche (Mental Health, Medical Cannabis, and Psychedelics). - Lead Generation at Scale: Established and optimized a performance marketing system that delivers dozens of MQLs daily via Meta Ads, navigating complex compliance and policy restrictions. - GTM & Funnel Architecture: Designed the end-to-end growth funnel, integrating scientific content with community-driven acquisition to drive high-intent leads for clinic partners. - Performance Strategy: Scaled Meta Ads accounts by leveraging creative testing and deep audience segmentation, focusing on mental wellness science and innovation. - Cross-Functional Growth: Collaborated with the product and content teams to align paid acquisition with "States of Mind" private community goals and clinical screening tools.

Fractional CMO at GRWD.agency

January 1, 2025 - Present

We fix broken lead gen for tech companies. If you're burning budget on ads but getting expensive/low-quality MQLs—or your innovative product is invisible in the market—we build the revenue engine you need. OUR APPROACH: 1️⃣ Deep Audit & Unit Economics. We analyze your CAC, LTV, payback period, and funnel topology. No cookie-cutter solutions. 2️⃣ Infrastructure (RevOps). We fix your CRM, tracking, and attribution. You can't scale what you can't measure. SERVICES: • Performance Marketing & Lead Gen (PPC, LinkedIn) • Brand Authority & Content (Thought leadership, SMM, whitepapers) • Fractional CMO (GTM strategy, RevOps, team architecture) Led by Dzmitry Ladzes (ex-Wargaming, Vention, Rozum Robotics). 8+ years engineering growth for complex tech products. We roll up our sleeves and build with you.

Performance & Growth Marketing Manager at States of Mind, Remote

April 1, 2025 - January 1, 2026

Built a high-scale lead generation engine from scratch in a highly regulated and sensitive niche (Mental Health, Medical Cannabis, and Psychedelics). Led lead generation at scale delivering dozens of MQLs daily via Meta Ads, navigating complex compliance and policy restrictions. Designed an end-to-end growth funnel integrating scientific content with community-driven acquisition to drive high-intent leads for clinic partners. Collaborated with product and content teams to align paid acquisition with 'States of Mind' private community goals and clinical screening tools.

Marketing Manager at Hybe.io, Remote

May 1, 2023 - March 1, 2025

Led digital marketing initiatives including paid traffic (Google Ads, Meta Ads, LinkedIn Ads), landing page optimization, and industry event promotions. Conducted expert webinars to boost brand awareness and engagement.

Marketing Manager at Grapi.AI, Remote

January 1, 2022 - May 1, 2023

Oversaw outsourced marketing team, driving AI-powered SaaS ad options. Implemented data-driven growth strategies, improving lead acquisition and customer engagement.

Head of Marketing / Head of Growth at Streamline, Minsk

May 1, 2021 - November 1, 2021

Digitized all marketing operations, centralizing campaign management and automation. Reduced CAC by 50% by restructuring marketing budget and optimizing campaigns.

Digital Marketing Manager at Vention (ex ITech Art Group), Minsk

October 1, 2019 - December 1, 2020

Successfully managed external SEO and web development teams, optimizing website performance and increasing organic traffic. Developed marketing automation tools and workflows, resulting in improved lead nurturing and conversion. Provided comprehensive marketing analytics reports on a monthly, quarterly, and annual basis, supporting data-driven decision making.

Head of Marketing at Rozum Robotics, Minsk

December 1, 2020 - May 1, 2021

Developed and executed GTM strategy for MEN A, securing initial product sales and establishing a regional distributor. Led SEO optimization, achieving top search rankings within 8 months and significantly increasing inbound leads. Managed lead nurturing processes and provided marketing analytics.

Digital Marketing Specialist at Wargaming, Minsk

July 1, 2016 - October 1, 2018

Executed digital marketing strategies for employer branding activities globally, covering North America, Europe, Australia, and CIS regions for a leading international game developer and publisher. Managed diverse digital marketing projects, including vendor negotiations and in-house teams. Led an annual budget for digital marketing across 20+ offices, increasing social media engagement and producing compelling marketing content.