Available to hire
I’m Laica Torno, a creative thinker with a passion for marketing and advertising, backed by five years of experience in graphic design. I love turning ideas into visually compelling campaigns and helping brands connect with their audiences through thoughtful design and storytelling.
I’m excited to grow on the creative side of marketing, bringing hands-on experience in content and creative strategy, blending my design background with fundamentals of marketing and digital storytelling for social media and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Communications Team Intern at Durham District School Board
April 1, 2025 - September 30, 2025Developed a content proposal, calendar, and weekly posting guide for Trustee accounts to foster transparency and consistent communication. Collaborated with the Communications team to support social content development and event coverage, contributed to social media templates, produced recap video reels, and analyzed account performance to inform a refreshed social media strategy focused on growth and community engagement.
Graphic Designer at Collaboration Agency
September 1, 2024 - December 31, 2024Created brand logos, print, digital, and social content for local businesses; coordinated with agency account reps to ensure deliverables met client standards; led weekly client meetings to discuss strategy and progress.
Marketing Communications Executive at Amore Pacific Philippines Inc.
July 1, 2021 - June 30, 2023Produced and implemented influencer campaigns to drive brand and product awareness; conceptualized PR kits for influencer collaborations; developed monthly content calendars and managed cross-functional collaboration; scheduled meetings with media and clients; handled customer inquiries and ensured timely responses.
Visual Merchandiser and Graphic Designer at J. Cat Beauty Philippines
January 1, 2017 - December 31, 2018Implemented and maintained brand standards across seven Manila retail stores; conducted store walkthroughs to ensure cohesive product presentation; designed brand assets and collaborated with marketing to align in-store and social visuals.
Education
Diploma in Advertising and Marketing Communications at Durham College
January 1, 2023 - January 1, 2025Bachelor of Arts in Digital Design at De La Salle – College of Saint Benilde, Philippines
January 1, 2012 - January 1, 2015Qualifications
Diploma in Advertising and Marketing Communications
January 1, 2023 - January 1, 2025Bachelor of Arts in Digital Design
January 1, 2012 - January 1, 2015Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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